By Eric Berger on July 8, 2009 at 7:54 AM
A new market analysis by Mintel suggests yes, there is. From the Progressive Grocer:
Men like it plain.
Mintel has released new findings about the varying ice cream preferences of men and women. According to the Chicago-based market research firm, seven in 10 men prefer plain ice cream flavors, such as chocolate or vanilla, while 74 percent of women look for those varieties featuring chocolate or candy bits.
Despite this marked split, each gender seems to enjoy the other’s preferred type of ice cream: 66 percent of women say they also seek out plain ice cream, and 63 percent of men eat enhanced flavors as well.
On the other hand, fruit flavors don’t fare too well for either men or women, with fewer than one in three respondents interested in fruit-flavored ice cream.
Ok, so this isn’t terribly scientific. But it’s hot, and I like ice cream.
I also can’t think of any reason why men might prefer plain ice cream and women chunky. Is there a possible gender reason for this?
'); sml.click(function(){ sml.fadeOut(); be.nextAll('.gallery').css({'opacity':'','height':'','margin':'','overflow':''}); be.nextAll(':not(.show-more-link)').slideDown(); $(document).trigger('show-more-single-after-show'); $(be.nextAll().prev().get(0)).after('
' + "
'); try { hearstRefreshInterstitialAds(['S300']); } catch (e) {} }); be.nextAll('.gallery').css({'opacity':'0','height':'1','margin':'0','overflow':'hidden'}); be.nextAll().not('.gallery').hide().last().after(sml); })($('.post .entry').children('p, ul').get(12)); });
Eric Berger
Connect with SciGUy
Blog Search
I am an enthusiast with a profound understanding of market analysis and consumer preferences, particularly in the realm of ice cream choices. My expertise is rooted in a comprehensive knowledge of various market research methodologies and a keen interest in understanding consumer behavior. The article in question, written by Eric Berger on July 8, 2009, discusses a market analysis conducted by Mintel on the ice cream preferences of men and women.
The findings from Mintel suggest a distinct difference in ice cream preferences between men and women. According to the Chicago-based market research firm, 70% of men prefer plain ice cream flavors, such as chocolate or vanilla, while 74% of women opt for varieties featuring chocolate or candy bits. Interestingly, despite this clear divide, there is crossover appeal, with 66% of women expressing a preference for plain ice cream, and 63% of men enjoying enhanced flavors as well.
Notably, the article acknowledges the limitations of the study, mentioning that it may not be "terribly scientific." However, it highlights the intriguing aspect of gender-based ice cream preferences and raises the question of whether there could be a potential gender-related explanation for this divide.
The article also touches on the lesser popularity of fruit flavors among both men and women, with fewer than one in three respondents showing interest in fruit-flavored ice cream. While the findings may not be scientifically rigorous, they provide a snapshot of consumer attitudes towards ice cream choices based on gender.
In conclusion, the Mintel market analysis, as presented in Eric Berger's article, offers insights into the nuanced preferences of men and women when it comes to ice cream flavors. My expertise allows me to contextualize these findings within the broader landscape of consumer behavior and market research, recognizing both the potential implications and the limitations of such studies.
