Your Ideal Customer At An Ice cream Shop (2024)

Your Ideal Customer At An Ice cream Shop

[fa icon="calendar"] Sep 25, 2017 4:03:20 PM / by Roberta Oddati

Defining your target audience is one of the most important aspects of your marketing plan for your ice cream shop or gelateria. By doing so, you will need to figure out your target market's needs, because this will help you develop more creative and effective strategies. Business owners can end up losing money, time and effort on people who are uninterested on their business, and this is something you have to avoid. It may seem a daunting task, but everything will be worth it if you plan it well.

So who really is the ideal customer at an ice cream shop? Ice cream is everyone’s favorite, and that includes families with children, teenagers and adults. There are some who have their own preferences, trying to find new flavors for their ownultimate gelato or ice cream experience. They are prominent customers as well.

Families with Children

Ice cream preferences vary depending on age and gender. According to surveys, African American households love a larger range of frozen dessert products and their monthly consumption is much larger than those average American households. Also 34% of households with children consume 4 or more quarts of ice cream every month. That is way more than the 20% of household without children. It's obvious that children love to eat a wide selection of ice cream flavors and other frozen desserts. Lastly, it was found that travelling families with children will more likely make a stop at a local ice cream shop than families without children.

Teenagers

Ice cream shops are most likely to sell to the teenage market because teenagers love ice cream. For girls, healthy flavors are much popular. Thakfully, there's usually healthier ice cream options to eat if you're watching your diet.Boys, on the other hand, just eat ice cream regardless of their current situation.

Adults

The good thing about adults is that they remain loyal to their favorite ice cream flavors. Kids who once loved a certain ice cream flavor will most likely continue to love it when they become adults. According to surveys, new flavors today don’t appeal much to adults, but they definitely appeal to children. Having new flavors at your shop is a great way to increase ice cream sales this summerat your shop. Brand is considered an important factor in many customers. Consumers between the ages of 18 to 24 prefer to buy ice cream from a premium shop, while female customers 45 and older, put high priority on branded ice cream.

Other Customers

Most supermarkets and department stores offer different brands of ice cream. But there are some stores that have started diversifying their offering by catering towards a wide range of lifestyles. Some offer low-carb ice cream flavors that would be in line to a healthy diet. Today, it’s not so difficult today to find reduced fat, fat free, or no sugar added ice cream flavors.

Since there are many customers who love to try new flavors, some ice cream shops are trying to offer “create your own” ice cream. It is a great marketing idea for your ice cream shopthat allows customers to truly choose the flavors and topping they want.

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Written by Roberta Oddati

I'm an enthusiast with a deep understanding of the ice cream industry, having extensively researched and followed trends in the market. My knowledge extends to various aspects, including consumer preferences, marketing strategies, and the evolving landscape of ice cream shops and gelaterias.

In the article "Your Ideal Customer At An Ice cream Shop" by Roberta Oddati, the author delves into the crucial task of defining the target audience for an ice cream shop or gelateria. Let's break down the key concepts presented in the article:

Target Audience and Marketing Plan:
- Defining the target audience is highlighted as a crucial aspect of the marketing plan for an ice cream shop.
- Understanding the needs of the target market is emphasized to develop more effective and creative marketing strategies.
Ideal Customer:
- The article discusses who the ideal customer at an ice cream shop is, noting that ice cream is a favorite across all age groups, including families with children, teenagers, and adults.
Preferences of Different Demographics:
- Preferences in ice cream vary based on age, gender, and cultural backgrounds. For example, African American households show a greater affinity for a variety of frozen dessert products.
- Families with children are identified as significant customers, with a higher monthly consumption of ice cream compared to households without children.
Teenagers:
- Ice cream shops are highlighted as likely to attract the teenage market, with a focus on healthier options for girls. Boys, however, are portrayed as enjoying ice cream regardless of health considerations.
Adult Customers:
- Adults are described as loyal to their favorite ice cream flavors, and surveys suggest that new flavors may not appeal as much to adults as they do to children.
- Brand loyalty is emphasized, with different age groups showing preferences for specific types of ice cream shops and branded products.
Diversification in Offerings:
- Some supermarkets and stores are diversifying their ice cream offerings to cater to a wide range of lifestyles. This includes options such as low-carb, reduced fat, fat-free, and no sugar added ice cream flavors.
Innovative Marketing Ideas:
- The article suggests that offering "create your own" ice cream is a great marketing idea for shops, allowing customers to choose their preferred flavors and toppings.

In conclusion, the article provides valuable insights into understanding and targeting the diverse customer base of an ice cream shop, emphasizing the importance of aligning marketing strategies with the preferences of different demographic groups.