'I remember it being 25c': Macca's fans react to soft serve price rise (2024)

Macca's fans have voiced their shock over a price increase to its cheapest menu favourite, the iconic soft serve.

The popular fast food chain has been slammed on social media for silently raising the price of its soft serve from 80 cents to $1.15.

Watch the video above.

Despite most McDonald's locations setting their own menu and prices, the once-affordable snack's increase has frustrated many customers.

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'I remember it being 25c': Macca's fans react to soft serve price rise (1)

The shift has prompted many to reflect on when the soft serve cost just 30 cents, back in 2012.

In just over a decade, the price of a soft serve has increased by a whopping 283 per cent.

In a statement, a McDonald's spokesperson said, "We're committed to our 'Value means more at Macca's' promise, which includes providing our customers with exceptional everyday value, great customer service, 24/7 convenience and focusing on year-round offers like our family bundles."

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"Customers can also get great value at McDonald's through My Macca's Rewards – which offers great discounts, weekly deals and loyalty rewards - and through our year-round Loose Change Menu.

"Like all businesses, we review our prices from time to time, considering several factors, including the higher-cost environment we are all operating in.

"As individual businesses, McDonald's prices are set at a restaurant level."

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'I remember it being 25c': Macca's fans react to soft serve price rise (3)

Social media users have been quick to comment their thoughts.

"I remember the outrage when they went up to 40c. It felt weird to even say 'a 40c cone.' In fact, I think everyone just says 'soft serve' now," one said.

Another added, "I remember it being 25c and then being shocked when it went to 50c".

Some noted soft-served ice creams were available at a cheaper price at other fast food brands, "Hungry Jacks it's $.80," with another user agreeing, "Hungry Jacks soft cones are the best."

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'I remember it being 25c': Macca's fans react to soft serve price rise (4)

One shared, "These cones which vary incredibly in size depending on the whim of the server are no longer a drawcard to further purchases."

Despite the price increase, some users did acknowledge that though more expensive than normal, it's still more affordable than other ice cream on the market.

"Pretty cheap to be fair. Tell me where you get soft serve ice cream cheaper in Australia…."

'I remember it being 25c': Macca's fans react to soft serve price rise (2024)

FAQs

How much does a McDonald's soft serve cost? ›

Macca's fans have voiced their shock over a price increase to its cheapest menu favourite, the iconic soft serve. The popular fast food chain has been slammed on social media for silently raising the price of its soft serve from 80 cents to $1.15.

Have the prices at McDonald's gone up? ›

Fast-food prices have shot up over the last decade, according to FinanceBuzz. The personal finance site found that the price of a McDonald's Quarter Pounder with Cheese meal from McDonald's more than doubled in price from $5.39 in 2014 to $11.99 this year.

How many calories are in a maccas soft serve? ›

There are 200 calories in a Vanilla Cone at McDonald's. Order a Vanilla Soft Serve Cone from our full menu in the app using contactless Mobile Order & Pay with Curbside pickup. Download the McDonald's app and earn points on every eligible order with MyMcDonald's Rewards.

Does Maccas still have chocolate soft serve? ›

McDonald's Australia has announced the chocolate iteration of its iconic soft serve ice cream is now a permanent fixture – and will finally be available nationwide.

How much does 1 McDonald's cost? ›

McDonald's franchisee applicants must have a minimum of $500,000 available in liquid assets and pay a $45,000 franchise fee. Those looking to launch a new McDonald's franchise can expect to shell out between $1,314,500 and $2,306,500. Existing franchise operations can cost upwards of $1 million.

Why is soft serve cheaper than ice cream? ›

The less butterfat in a mixture, the lower the cost tends to be. Soft serve is usually made by mixing powder with water, or by using a pre-manufactured liquid soft serve that you can purchase in bags or milk cartons. Unlike hard ice cream which uses more milk fat ingredients.

What's coming to McDonald's in 2024? ›

McDonald's to launch new menu for April 2024 – full list of items and prices. A new Biscoff Frappe is making its way to restaurants and will be available for £2.99. It has a vanilla flavour base and is blended with ice and Biscoff crumb plus you'll get caramel-flavoured cream and a Biscoff crumb dusting on top.

Why is McDonald's cheaper? ›

Why does McDonald's offer cheaper menu items than some other restaurants? We serve more than 27 million customers every day, so we buy in bulk. And, as anyone who's ever shopped at a warehouse club can attest to, that means lower prices. Those savings are then passed along to you.

Why McDonald's getting expensive? ›

In California, Gov. Gavin Newsom signed into law a new minimum wage measure that raises hourly pay for fast food workers to $20 an hour — a development that some McDonald's franchisees say has forced them to further hike menu items.

How much is McFlurry Oreo? ›

How much does an Oreo McFlurry cost at McDonald's? A small one on average costs about $2.29 and a large one cost $2.99 but might cost more in larger cities.

Is a McFlurry ice cream? ›

The McFlurry consists of whipped, soft serve McDonald's vanilla-flavored ice cream in a cup. The McFlurry has a specially designed spoon with a hole in the handle which is attached to a blender. Various types of candy or cookies are added to the cup, which are then blended into the ice cream using the spoon.

Does Mcdonalds sell chocolate milk? ›

Enjoy a Reduced Sugar Low Fat Chocolate Milk Jug with the goodness of Calcium and Vitamins A & D. McDonald's Low Fat Chocolate Milk recipe is full of low-fat chocolate milk and is a perfect addition to your Happy Meal®.

Is McDonald's milkshake soft serve? ›

Why don't you call your 'shakes,' 'milkshakes'? Great question. Our shakes contain milk from our reduced-fat soft serve, which makes them thick and creamy.

Is McDonald's McFlurry soft serve? ›

510 Cal.510 Cal. The McDonald's McFlurry® with OREO® Cookies is a popular combination of creamy vanilla soft serve with crunchy pieces of OREO® cookies! There are 510 calories in a regular size OREO® McFlurry® at McDonald's.

How much does a chocolate soft serve cost? ›

McDonald's Australia has announced the chocolate iteration of its iconic soft serve ice cream is now a permanent fixture. “We're saying cheers to summer with a Chocolate Soft Serve Cone for just 30 cents,” Samantha McLeod, McDonald's Australia's marketing director, said.

What is the most expensive soft serve? ›

The ice cream, called “Byakuya,” is a combination of white truffles imported from Alba, Italy; Parmigiano Reggiano cheese; and sake lees, a byproduct of the sake production process. The resulting frozen dessert costs an absolutely eye-watering ¥873,400 ($6,696) for a single 130 mL (4.4 ounce) serving.

How profitable is soft serve? ›

Soft-Serve Profit Calculator
Soft Serve -4 oz. Cone
Less Food Cost-0.15
Profit Per Serving$1.10
Multiply by Servings Per Dayx50
Profits Per Day$55.00
9 more rows

What soft serve machine does mcdonalds use? ›

The equipment manual for the Taylor C602 used by McDonald's identifies it as a "combination shake and soft serve freezer" that is "manufactured exclusively for McDonald's" according to the Taylor Company.

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