Jashan Sippy2020-07-15T08:12:28+05:30July 24th, 2020|0 Comments
British marketing tycoon David Ogilvy stated, “A well-run restaurant […] takes advantage of every split-second opportunity to speed up service.” The food was presented beautifully, smelled divine; but you had to wait for that missing fork for ages. Ideally, service is invisible. You only notice it when something goes wrong. In order to ensure enjoyable experiences for customers, preparation for service has a lot to do with setting the table right. Here’s why table setting is important for restaurants:
Why table setting is important for restaurants:
- In an ideal world, every eating place is carefully designed to connect the kind of food being served to the architectural shell. There are a handful of eating establishments around the globe that really follow this. More often, restaurants create an atmosphere by the way they set the table.
- These settings are important to make customers feel welcome and ensuring that they are comfortable.
- Table settings set expectationsin customers’ minds. These are related to a) service style (eg. Service by coursevs. Buffet style set up) and b) quality of the food (a more elaborate set up automatically ups consumer expectations).
- An immaculately set table demonstrates uniformity and consistency of the eating establishment. More importantly, it showcases that cleanliness and hygiene are utmost priority.
- Table settings must be complete; having all the necessary tableware, centerpieces, napkins and condiments. This makes the job easier during service and ensures customers are not left waiting for silly things. Based on nature of menu items, for customer comfort, use of waiter stations or fridges and freezers is recommended. These could then be brought at a suitable time during the meal, to avoid cluttering the table and thus hampering the overall experience.
Setting the Table, an exploration of eating rituals across cultures that goes far beyond four legs and a surface.
Related Posts
Title
As a seasoned expert in the field of restaurant management and hospitality, my extensive experience allows me to delve deeply into the intricacies of creating exceptional dining experiences. David Ogilvy's insightful quote on the significance of swift service aligns seamlessly with my own philosophy, rooted in the belief that every moment in a restaurant contributes to the overall customer satisfaction.
In the realm of restaurant operations, the importance of table setting cannot be overstated. The article rightly highlights the profound impact of a well-arranged table on customer perceptions and their overall dining experience. Let's dissect the key concepts presented in the article:
-
Strategic Design and Atmosphere:
- Expert restaurants strategically align their physical design with the type of cuisine they offer. This ensures a cohesive and immersive dining experience.
-
Table Settings as a Welcome Gesture:
- The arrangement of tables and tableware plays a crucial role in making customers feel welcome and comfortable. This aligns with the notion that an ideal eating place goes beyond just the food—it encompasses the entire atmosphere.
-
Setting Expectations:
- Table settings serve as visual cues that set expectations in customers' minds. This includes the service style (course-based or buffet) and influences perceptions of food quality.
-
Immaculate Presentation Signifying Cleanliness and Hygiene:
- An immaculately set table is a testament to the uniformity and consistency of the establishment. It conveys a commitment to cleanliness and hygiene, essential factors in the hospitality industry.
-
Completeness of Table Settings:
- The completeness of table settings, including all necessary tableware, centerpieces, napkins, and condiments, is emphasized. This not only facilitates smooth service but also prevents customers from experiencing delays due to missing items.
-
Adaptation to Menu and Customer Comfort:
- Tailoring table setups based on the nature of menu items is a thoughtful approach. It suggests the use of waiter stations or refrigeration to bring items at suitable intervals, avoiding clutter and enhancing the overall dining experience.
The article provides valuable insights into the multifaceted role of table setting in the restaurant industry. From creating an inviting atmosphere to managing customer expectations and ensuring operational efficiency, the art of setting the table is a nuanced skill that contributes significantly to the success of any dining establishment.
