This Is Why Gucci Has So Many Different Animal Logos — The Outlet (2024)

FAQs

Why does Gucci have different logos? ›

2019 – Today. In 2019, Gucci introduced a new version of the interlocking Gs, showcasing two overlapping Gs in an alternative style. This modern logo interpretation represents the brand's commitment to evolving with the times while still honoring its heritage and core values.

The man behind these symbols and Gucci's design vision is Creative Director, Alessandro Michele. While symbols have appeared in Gucci collections for decades, Michele's fascination with "nature's physical and spiritual beauty" has undoubtedly taken these motifs to another level.

The meaning of the Gucci snake is the animal symbol Gucci uses on the fashion products it manufactures. The image is a kingsnake with black , white and red stripes. It is said that the ancient Greeks & Romans believed snakes symbolize wisdom, knowledge, power, sensuality and seduction.

It is, in fact, simply the company name and a way for the consumers to authenticate the company's luxury products. The logo consists of two G letters, which represent the name of the company's founder Guccio Gucci. These letters symbolize veracity, grandeur, authority, sophistication, and heritage today.

Another famous symbol associated with Gucci is the coral asp snake.

1933–Present

The Gucci insignia never changed since its inception and has remained an integral part of the brand's visual identity. The Gucci logo is among the few emblems that fit with time and the ever-changing fashion industry.

Gucci is not entirely vegan, meaning some products contain animal-derived ingredients. They may have vegan options, but as the brand is not considered cruelty-free, I wouldn't consider them vegan.

Case in point: Gucci's take on apian insignia now found on everything from luxe tapestry pillows to its signature kicks. But for millennia before Gucci started buzzing, bees have been an integral symbol to the decorative arts, prized for their ability to make honey and believed to represent the afterlife and rebirth.

The GG Marmont leather bags—largely made of calfskin—are well-known Gucci products, but the brand never reveals the suffering sewn into them. For calfskin bags, workers kill gentle calves and then tear their skin off—after they've already been torn away from their mothers. Other Gucci items are made of exotic skins.

Who founded Gucci? The House's founder, Guccio Gucci, was born in Florence on March 26, 1881. In his youth, he moved to London, where he began working as a porter at The Savoy hotel in 1897.

What does GG in Gucci stand for? ›

The famous double 'G' symbol in Gucci products stands for "Guccio Gucci," the founder of the luxury Italian fashion brand. Guccio Gucci started the company in Florence in 1921, and the double 'G' logo was created to represent his initials.

Gucci's logo is a symbol on its own. The symbol is the essence of the brand and is the double G. The double G's pay tribute to the founder, Guccio Gucci, and was created by the founder's son, Aldo. These double G's are linked together in the modern sans-serif font we referenced above.

Due to the brand's innovative nature, expanded product offerings, quality craftsmanship, iconic monogram, cultural capital, and continued relevancy in the fashion industry, Gucci can retain high price points for its items.

The use of the two G's is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder's significance represented in a visually timeless manner.

The company went public in 1995 after a long and dramatic period of family infighting and is now owned by the French multinational corporation Kering.

This logo is widely used on Gucci products and has become one of the brand's iconic logos. Its design is simple and powerful, giving people a sense of fashion and luxury. They don't, actually, if you compare them directly. The Gucci logo consists of two Gs, interlocking and the Chanel Logo of two Cs interlocking.

By the early '60s, as American celebrities from Grace Kelly to Jackie Onassis Kennedy were adopting the label's wares, another brand signature bubbled to the surface—the Gucci monogram print. This featured the label's two G's—one right-side-up, one upside-down.

The famous double 'G' symbol in Gucci products stands for "Guccio Gucci," the founder of the luxury Italian fashion brand. Guccio Gucci started the company in Florence in 1921, and the double 'G' logo was created to represent his initials.