The Hamburglar (2024)

FAQs

What did the Hamburglar always say? ›

[translation: Hi my name is Hamburglar.

Because the Hamburglar's partner in crime, Captain Crook, left the scene in 1980, it made it necessary to change the character, Hamburglar, a bit. Since he lost his translator, he was going to need to learn to talk. What was once heard as unintelligible gibberish was now recognized as "robble, robble."

Looking to the future and to older customers meant a clean break with the way they'd done things in the past, such as utilizing a lineup of creatures and characters to sell its food. In other words, McDonald's began downplaying its McDonaldland characters, particularly the Hamburglar.

The Hamburglar, also originally a villain, was a thief that targeted hamburgers and sandwiches, but he is now more of a lovable rogue character.

Critics claimed that a clown mascot targeting children for fast food is unethical. A group of 550 physicians and other health professionals took out newspaper ads in 2011, saying that Ronald McDonald should be retired. Ronald McDonald made fewer appearances since 2016 due to the 2016 clown sightings.

According to McDonald's, Grimace is supposed to be the “embodiment” of a milkshake. The grinning purple blob has commonly been interpreted by others as a taste bud. “The original Grimace was scaly, mean-looking, had four arms, and had no charm whatsoever.

Ronald Carroll McDonald (February 25, 1926 – August 7, 2011) was an American convicted child molester known for playing Santa Claus for over 25 years before confessing to his crimes.

Birdie was an active part of McDonald's commercials for years, a main character comparable to Grimace or the Hamburglar and outlasting her initial McMuffin-promoting job. And so, when McDonald's phased out McDonaldland, there no longer really existed a pressing need for Birdie.

Grimace changed his ways and was welcomed into the McDonaldland fold in the early '70s. The Rundown: Much like Grimace, The Ham started out as one of McDonaldland's most notorious villains.

despite Grimace being a male, he was portrayed by female actors, first Patti Saunders, then Terry Castillo.

Why did McDonald's get rid of their mascots? ›

With the introduction of the "I'm lovin' it" campaign, McDonald's advertising began to focus more on adults and less on children. While Ronald McDonald continued well past that time, this virtually marked the end of the McDonaldland characters, who have appeared only occasionally since then.

It's a good time for the great taste of McDonald's (1984)

Believe the claim it makes or not, this slogan was one of McDonald's most successful and is still ingrained in many people's brains to this day.

Hamburglar spoke in gibberish which was often translated by Captain Crook. He was revised in 1985 where his look changed from a trollish old man to a red-headed Dennis the Menace-type child who spoke, wore a shorter brimmed hat, and a black cape with yellow in the inside.

When he was first introduced, the Hamburglar was an older gentleman with a pointy nose and gray hair. He also wore a white t-shirt with the cryptic phrase “Lone Jogger,” which he was sometimes also referred to.