Most Wasabi Isn’t Real Wasabi, Which Is Actually Way More Rare & Expensive Than You Think (2024)

You’re going to want to sit down and hold onto something steady when I break this news to you: you have probably never actually eaten real wasabi. I know. I’ll give you a second. Your reality has been shaken and all those viral videos of babies eating wasabi are now tainted forever. It’s okay. We’ll move past this somehow.

Let’s start with what you’ve actually been eating. When I say “wasabi,” you’re probably thinking of that green paste that comes alongside sushi. It’s pungent. It’s spicy in a very specific way. It, unfortunately, is not real wasabi. That green paste is a mix of a few different things. Typically, it includes a combination of sweetner, soybean oil, horseradish, and a very small percentage of wasabi, typically less than one percent. As someone on Twitter put it, “It’s like white chocolate ... which isn’t chocolate at all.”

A video by Business Insider showing the process of how real wasabi is grown and made is making the rounds on Twitter. If you have six minutes and want to feel betrayed, confused, like your whole life is a lie, and learn what actual wasabi is, it’s well worth your time. But don’t say I didn’t warn you about residual “questioning everything you are and know” feeling you will get afterwards.

According to Esquire, 90 percent of the time you’re eating “wasabi,” you’re actually mostly eating horseradish that’s been dyed green. (Moment of pause for your sense of reality and truth.) So, now that we know we’ve been living our lives next to an imposter wasabi, sharing our table and nasal passages with a fraud, let’s get into what wasabi really is.

Actual wasabi is extremely rare and, in turn, extremely expensive. It can cost up to $250 for one kilogram of wasabi. (That’s a little more than 2.2 pounds for those of us who still use the imperial system.) That's reason number one why it's hard to come by.

Wasabi is a plant in the Brassicaceae family. It’s related to plants like broccoli, cabbage, mustard, and horseradish, hence why the latter is often used as a wasabi dupe. Unlike its plant brethren, Wasabi is known to be one of the most difficult plants to grow.

One of the only places wasabi is found growing naturally is along Japanese mountain streams. Wasabi plants require very specific conditions to grow and thrive: constant running spring water, shade, rocky soil, and temperatures between 46 to 68 degrees Fahrenheit year-round. Wasabi is hard to grow, which makes it rare, which makes it expensive, which means you eat green horseradish and don't know until now.

Business Insider spoke to farmers at The Wasabi Company, the first European wasabi farm to learn more about the process of growing wasabi. The farmers initially only grew watercress but learned from a chef that wasabi plants require very similar growing conditions as watercress. So, they started growing wasabi as well.

The harvesting and processing of wasabi plants needs to be done by hand, which adds to it being a time-consuming and expensive product. Wasabi paste (real wasabi paste) is made grating the wasabi’s rhizome, which is kind of like its stem, against a fine microplane.

The spiciness we associate with wasabi has a very small time frame. Fresh wasabi’s spice and pungency comes from a chemical reaction at the plant's cellular level, which happens when you grate or paste the plant. That spice hits its peak at about five minutes after pasting it and will be completely gone after about thirty minutes. This is another reason why the green paste you get in your to-go sushi box isn't (and, really, couldn't be) real, fresh wasabi.

For those of us whose budget will likely never allow us to have the real deal, what does wasabi actually taste like? “Real wasabi has a complex taste,” Daio Wasabi Farm production chief Yujiro Hashimoto said, per Esquire. “There is a spiciness followed by sweetness.”

If it's any consolation, the spiciness and pungency is really similar to horseradish and the imitation wasabi you've been eaten. So, if it's that nose-hair-burning sensation you're seeking, you can rest assured that you've definitely tasted that.

Most Wasabi Isn’t Real Wasabi, Which Is Actually Way More Rare & Expensive Than You Think (2024)

FAQs

Most Wasabi Isn’t Real Wasabi, Which Is Actually Way More Rare & Expensive Than You Think? ›

Wasabi plants require very specific conditions to grow and thrive: constant running spring water, shade, rocky soil, and temperatures between 46 to 68 degrees Fahrenheit year-round. Wasabi is hard to grow, which makes it rare, which makes it expensive, which means you eat green horseradish and don't know until now.

How rare is actual wasabi? ›

Although you can find "wasabi" all over the world as Japanese cuisine continues to become more popular, it's believed that "only around 5-10% of restaurants outside of Japan actually serve wasabi made from the actual plant" (Source: LiveJapan).

What's the difference between wasabi and real wasabi? ›

To spot fake wasabi, first look at the texture. A pasty and thick consistency is a sign of imitation wasabi (the horseradish is usually pureed completely smooth). Real wasabi will have a grated, gritty texture. In order to capture the most flavor possible, real wasabi is always served freshly grated.

Is most wasabi real? ›

Most wasabi paste is fake!

Over 95% of wasabi served in sushi restaurants does not contain any real wasabi. Most fake wasabi is made from a blend of horseradish, mustard flour, cornstarch and green food colorant. This means that most people who think they know wasabi have actually never tasted the stuff!

Why do they use fake wasabi? ›

The reason boils down to supply and demand. Authentic wasabi, known as Wasabia japonica, is the most expensive crop in the world to grow.

Why is wasabi so rare? ›

Real wasabi is quite rare

The global demand for wasabi far outpaces its supply, but there's really no way for that supply to scale up because wasabi production is highly limited. The BBC describes wasabi as "the most difficult plant in the world to grow commercially" thanks to its intricate needs.

Does America use real wasabi? ›

Real wasabi in the US is rare, and most products out there are a mix of horseradish, Chinese mustard, and food coloring. Don't settle for less.

What is the flavor of fake wasabi? ›

This version, sometimes called "fake" wasabi, usually consists of nothing more than grated horseradish, mustard powder and green food coloring. Nearly all of the wasabi used and consumed in the United States is the imitation version of the product.

What is the American version of wasabi? ›

Almost always, what's presented as wasabi in North America is actually a mixture based on wasabi's relative, horseradish. And for good reason: They're closely related — in Japanese, horseradish is called “western wasabi” — and real wasabi is usually very expensive.

Which wasabi is the healthiest? ›

Wasabi that comes from the stem of the wasabi plant is in fact healthier than the wasabi paste prepared with horseradish. Authentic wasabi contains more fiber and potassium than the more commonly prepared restaurant version.

Does real wasabi taste like horseradish? ›

Firstly, real wasabi isn't as hot as horseradish. Its flavour is fresher, sweeter and more fragrant. Its colour is generally a more natural green, which makes sense as it's not added artificially. Moreover, the shade of green varies greatly depending on the specific cultivar.

Why is my wasabi brown? ›

When grated fresh, real wasabi is bright green, like the imitation product; when mixed from the powder with water to form a paste, it is a subtle brown-green color and the aromas that develop are spicy and complex. The real difference, however, is in the flavor.

Does fake wasabi go bad? ›

Compared to imitation wasabi, authentic wasabi loses its flavor quickly and is typically grated at the table and served immediately. Fake wasabi has a much longer shelf-life and is generally available as a paste or powdered wasabi that can be mixed with water.

Why does fake wasabi taste so bad? ›

That said, wasabi that isn't true wasabi will taste more like horseradish, because that's what it's made from! Add to that some green coloring and voilà—you have the “wasabi” you're probably used to.

Is powdered wasabi real? ›

Most wasabi powder is a blend of mustard, horseradish, and dyes, but our powder is made from 100% genuine wasabi no fillers. All of our fresh product (and all of our seasoning salts) are produced with wasabi we grow at our farm on the Oregon Coast.

Is most wasabi in Japan real? ›

Wasabi is expensive but if you go to a Japanese sushi shop they generally use real wasabi. You can see the chef grating the wasabi root. But if you buy it in a tube it is most likely not the real stuff. Often horseradish is used in the tube versions.

Does real wasabi only grow in Japan? ›

wasabi, (Eutrema japonicum), plant of the mustard family (Brassicaceae) and a pungent paste made of its ground rhizomes. The plant is native to Japan, South Korea, and Sakhalin, Russia, and its cultivation is limited because of its specific growing requirements.

Where is the real wasabi? ›

Nagano, Japan

All but the most committed of sushi chefs have given up on using true wasabi (Wasabia japonica), a semiaquatic herb native to the mountain streams of central Japan's Nagano Prefecture.

What happens if you eat a glob of wasabi? ›

If you do like a bit of wasabi with your sushi, this likely isn't cause for alarm. Researchers noted that the scoop she took was unusually large for wasabi consumption and this was the first known case of something like this happening. As long as you're conservative with your usage, you should be fine.

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