Mondelez ditches Trident and Dentyne gum in America | CNN Business (2024)

New York CNN Business

Mondelez is spitting out its gum business. At least, in some parts of the world.

Another surprising pandemic casualty, gum sales tumbled in the early days of Covid, as foot traffic at convenience stores slowed and more people stayed home. And who needs fresh breath when you’re wearing a mask?

And even before the pandemic, Mondelez’s gum revenues in certain markets were dipping.

So the snack and candy maker announced Tuesday during an investor event that it is divesting its gum business, including Dentyne and Trident, in developed markets like North America and parts of Europe. (It will hold onto its gum business in emerging markets.)

The company has just started looking for a buyer and there’s no timeline yet for a sale, a spokesperson told CNN Business. The decision comes after Mondelez launched a review of its gum business last year.

It’s also planning to divest its Halls cough drops business entirely.

Candy sales soared during the pandemic, as stressed-out consumers bought sweet comfort foods in abundance. Gum? Not so much. The gum market has since improved, but Mondelez (MDLZ) is betting that its chocolates and baked goods, like Oreos, Chips Ahoy, Toblerone and Cadbury, will be better for business.

Mondelez ditches Trident and Dentyne gum in America | CNN Business (1)

Mondelez is saying goodbye to its US gum business.

“Mondelez International is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90% of revenue in chocolate and biscuits, including baked snacks,” the company said in a statement Tuesday.

The company has increased its baked goods portfolio with a number of acquisitions in recent years.

Earlier this year, for example, it completed its purchase of Chipita, a company that sells croissants and other baked goods in Europe. Mondelez plans to use brands like Chipita to develop new products that combine chocolate with baked goods.

The recent acquisitions have helped drive sales. In the first quarter, the company reported a 7.3% increase net revenues, thanks in part to adding more brands to the fold.

Mondelez ditches Trident and Dentyne gum in America | CNN Business (2024)

FAQs

Mondelez ditches Trident and Dentyne gum in America | CNN Business? ›

Mondelez

Mondelez
Mondelez International, Inc.

(/ˌmɒndəˈliːz/ MON-də-LEEZ), styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries.
https://en.wikipedia.org › wiki › Mondelez_International
is saying goodbye to its US gum business. “Mondelez International is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90% of revenue in chocolate and biscuits, including baked snacks,” the company said in a statement Tuesday.

Did Dentyne gum go out of business? ›

Mondelez is saying goodbye to its US gum business, which includes Trident and Dentyne gum. Mondelez is spitting out its gum business.

What happened to Trident gum in the USA? ›

Mondelez to sell Trident and Dentyne gum brands in America, due to COVID-19 pandemic decline - ABC7 San Francisco.

Is mondelez selling gum business? ›

Mondelēz International Completes Sale Of Developed Market Gum Business to Perfetti Van Melle.

Does mondelez plans to sell Trident Dentyne among other brands? ›

Mondelez International Inc. MDLZ -0.27%decrease; red down pointing triangle said it has agreed to sell Trident, Dentyne and other gum brands in developed markets for $1.35 billion, part of the food company's plan to focus on chocolates, cookies and other snacks.

Is Trident gum being discontinued? ›

So the snack and candy maker announced Tuesday during an investor event that it is divesting its gum business, including Dentyne and Trident, in developed markets like North America and parts of Europe. (It will hold onto its gum business in emerging markets.)

What company owns Trident gum? ›

Perfetti Van Melle

Why can't I find Dentyne gum anymore? ›

And even before the pandemic, Mondelez's gum revenues in certain markets were dipping. So the snack and candy maker announced Tuesday during an investor event that it is divesting its gum business, including Dentyne and Trident, in developed markets like North America and parts of Europe.

Is Trident gum safe to use? ›

The answer is yes. It not only brings you fresh breath but also helps you to protect your teeth from cavities or bacteria. Trident gum is better for your teeth than regular, sugar-sweetened gum. This is because sugar makes bacteria develop in your mouth, which can damage your teeth.

Is Trident gum OK to chew? ›

The Good and Bad of Gum Chewing

What this clever marketing ploy really means is that 4 out of 5 dentists would recommend sugar-free gum, like Trident, over sugared gum, if their patients insist on chewing gum.

What gum brands does mondelez own? ›

The company's other brands include Mentos, Chupa Chups, Alpenliebe, Frisk, Smint, Fruit-tella, Golia, Brooklyn, Vivident, Happydent, Daygum, Vigorsol, Big Babol and Airheads. In 2022 Perfetti Van Melle Group generated net revenues of about €3 billion ($3.18 billion).

Did mondelez sell Trident gum? ›

Mondelez sells Trident, Dentyne and more gum brands in $1.35B deal.

Did Hershey buy Mondelez? ›

(Reuters) - Hershey Co said on Thursday it had rejected a $23 billion takeover bid by Mondelez International Inc that would seek to expand the latter's limited U.S. footprint and create the world's largest confectioner.

Why boycott Mondelez? ›

A corporate boycott of Mondelez broke out in the Nordic countries last year after a Ukrainian agency named the company an "international sponsor of war."

Does Warren Buffett own Mondelez? ›

Another longtime holding that was given the boot during the third quarter is consumer staples stock Mondelez International (MDLZ 1.40%). The company behind popular brands such as Oreo, Ritz, and CLIF Bar, had been a continuous holding for Berkshire Hathaway since the second quarter of 2007.

Is Mondelez still owned by Kraft? ›

The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods Group.

What gum is being discontinued? ›

Fruit Stripe Gum and Super Bubble have been discontinued, ending the decades-long runs of two iconic chewing gum brands. However, some supplies of Fruit Stripe and Super Bubble may still be available at stores, but the brands will disappear forever from store shelves once the existing supply is gone.

What gum brands are being discontinued? ›

CHICAGO — Ferrara Candy Co. is halting production of two iconic chewing gum brands as it evaluates consumers' changing preferences. The candy maker discontinued Fruit Stripe and Super Bubble. Ferrara quietly halted production the two lines of gums in 2022, and no longer produces any chewing gums, CBS News reported.

Is Dentyne gum safe? ›

Sugar-free gums that have the American Dental Association® (ADA) Seal of Acceptance are sweetened with sweeteners that do not cause cavities, such as aspartame, sorbitol, xylitol, or mannitol. The following gums have the ADA Seal and meet ADA criteria for safety and effectiveness: Dentyne® Ice™ Sugarless Gum.

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