Folgers was the leading brand of regular ground coffee in the United States in 2020 by a wide margin. The brand produced sales in excess of one billion U.S. dollars, double that of its next closest rival, Starbucks. The brand seems to America’s overall favorite, as it also leads the decaffeinated ground coffee category with 81 million dollars in sales.
Brand history
Folgers originally began as J.A. Folger & Co, a company founded in 1872 when James Folger bought out his partner in the Pioneer Steam Coffee and Spice Mills. After decades of successful family ownership, the company was acquired by Procter & Gamble in 1963 and then again by The J.M. Smucker Company in 2008.
Ground coffee dominance
Ground coffee, the category where Folgers is king, represents the biggest retail coffee market in the United States, worth over 2 billion dollars. Within this category, Folgers controls just over a quarter of the market. A recent survey confirms the sales figures, with nearly 40 percent of respondents stating that they used Folgers brand coffee in their homes.
FAQs
Folgers was the leading brand of regular ground coffee in the United States in 2020 by a wide margin. The brand produced sales in excess of one billion U.S. dollars, double that of its next closest rival, Starbucks.
What is the top selling ground coffee brand in the US? ›
Key brands' market share of ground coffee in the U.S. 2020
In the 52 weeks ended May 17, 2020, Folgers was the leading ground coffee brand in the United States, accounting for about over 25 percent of the U.S. ground coffee market. Starbucks ranked in second place, with a market share of around 12 percent.
What company sells the most coffee in the US? ›
Starbucks is the largest coffee brand in the US, with revenues of 32.3 billion (2022).
How big is the coffee industry in the US? ›
The total economic impact of the coffee industry in the United States in 2022 was $343.2 billion, a 52.4% increase from 2015. Consumers spent nearly $110 billion on coffee in 2022. The coffee industry is responsible for more than 2.2 million U.S. jobs and generates more than $100 billion in wages.
Is Folgers the most popular coffee? ›
Folgers.
It is by far the leading coffee brand in the U.S. today in terms of ground coffee retail sales, which amount to more than twice those of its two nearest rivals, Maxwell House and Starbucks (No. 2).
What is the most sold coffee grounds? ›
Folgers was the leading brand of regular ground coffee in the United States in 2020 by a wide margin. The brand produced sales in excess of one billion U.S. dollars, double that of its next closest rival, Starbucks.
What are the top 3 coffee companies? ›
Starbucks – $32.25 billion. JDE Peet's Coffee – $9 billion. PNRA (Panera Bread) – $6 billion. Tchibo – $3.8 billion.
Which is the No. 1 coffee brand? ›
1. Starbucks. With more than 30,000 retail stores in 83 countries, Starbucks clearly is one of the leading, most prominent and popular coffee chain in the world.
What company dominates the coffee industry? ›
Starbucks, the Industry Leader
1 Since then, it has experienced phenomenal growth and is now the largest coffeehouse chain in the world. From its humble beginnings as a Seattle-based coffee roaster, Starbucks has strived to create a "second home" for consumers, where they can stop on their way to and from work.
Who is the biggest consumer of coffee in the US? ›
Americans Aged 60 or Older Drink the Most Coffee
The most devoted demographic of coffee drinkers in the U.S. is those aged 60 or older. Around 72% of Americans who are 60 or older drink coffee every single day.
States with Highest Coffee Consumption in The USA
Michigan, Delaware, West Virginia, Ohio, Nebraska, Arkansas, Kansas, South Carolina, Maine, and Louisiana are the top 10 states with the highest average daily coffee consumption. The average coffee consumption for these states is 2.5 cups per day.
Is the coffee market growing or shrinking in the US? ›
The Coffee market is expected to show a volume growth, at home of 1.1% in 2025. The average volume per person, at home in the Coffee market is expected to amount to 2.99kg in 2024.
What is number one coffee sold in America? ›
According to a 2021 survey by Statista, the best selling coffee brand in America is Folgers. Folgers has been a household name since the 1850s and is known for its classic roast, which is medium-bodied with a smooth, mellow flavor. Other popular coffee brands in America include Maxwell House, Dunkin', and Starbucks.
Is Dunkin Donuts coffee made by Folgers? ›
Our Coffee Brands. More Americans start their day with a cup of coffee at home from a Smucker coffee brand than any other company. With iconic and emerging brands–like Folgers®, Dunkin' ® and Café Bustelo® –it's no surprise we continue to lead the U.S. at-home retail coffee category.
Why is Folgers so cheap? ›
Mainstays like Folgers — which relies on less expensive Robusta beans — have competed by focusing on cost-conscious home brewers, often by introducing flavored coffees or specialty brews.
What is the most consumed coffee in the US? ›
Others order flat whites (32%), filter coffee (31%), cold brew or cold drip coffee (30%), cappuccino or Piccolo lattes (29%), long black or Americanos (20%), and espresso (19%). Drinking coffee can come with many benefits, but its taste is the biggest driver for most people to consume it.
What is the most common coffee in America? ›
Black Coffee
This is the most common type of coffee. It's made by brewing coffee as you normally would: drip, pour-over, french press, or however you make it. You serve it with no add-ins. It's the easiest drink for your coffee shop.
What's America's favorite coffee? ›
Starbucks and Dunkin' Donuts are tied for highest quality coffee among Americans, while the runner-up comes out of a canister. Sixty-four percent of U.S. adults in a recent Morning Consult poll said they consider Starbucks and Dunkin' Donuts coffee to be “good” or “excellent.” Close behind, at 62 percent, is Folgers.
