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By Zoe Bain
Yes, you guessed it! The world's top-selling cookie is the humble Oreo. It's not surprising that the popular cookie is a favorite around the globe — just look at the brand's limited-edition flavors, each of which seems to be more popular than the last. But the ease at which the classic sandwich cookie has been able to move across generations and the level at which they seem to outperform the competition is a remarkable feat.
Not only does the Oreo brand continue to thrive, selling $3.28 billion worth of the cookies in 2014 alone, but according to Quartz, the cookie company has also had positive sales increases every year since 2005. Plus, Oreo makes three time as much as its next closest competitor, Gamesa, which saw $1.03 billion in cookie sales in 2014. For a company that was created over 100 years ago, in 1912, that's completely insane.
And if all of that isn't impressive enough, Oreo even beats Starbucks in its number of Facebook page likes, weighing in at over 42 million, while the coffee chain hovers at 38 million. At this rate, it's probably safe to assume that the simple creme-filled chocolate wafers might still be at the top of the cookie food chain in another 100 years.
[via Quartz
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7-second life story: I was pre-med in college, until I realized that I could turn baking my problems away (instead of doing my chem homework) into a profession.
Hometown: Los Angeles
3 things I make better than anyone else: Pancakes (they are a Sunday morning staple for the Bain family), cookie dough (I will take the raw stuff over just-out-of-the-oven cookies any day), chili
Recipe I'm on the eternal hunt for: The easiest-ever, throw-together soup that I still have time to make after work
Kitchen technique I just can't get right: Poaching eggs. I swirl the water, just like everyone says I should, but it never works. #fail
Follow me on Twitter @zoeabain.
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As someone deeply immersed in the culinary world and a connoisseur of food trends, I've extensively studied and analyzed various aspects of the global food industry. My knowledge extends not only to the art of cooking but also to the business side of the food market, including the fascinating realm of iconic brands. The article you've shared delves into the phenomenal success of the Oreo cookie, and I'm pleased to provide insights into the concepts mentioned.
The mention of the Oreo as the world's top-selling cookie aligns with my comprehensive understanding of food market dynamics. The Oreo's popularity is not just a casual observation but a well-documented fact supported by robust sales figures. The article notes that Oreo sold a staggering $3.28 billion worth of cookies in 2014 alone, demonstrating its immense commercial success.
Moreover, the reference to Oreo's consistent positive sales increases since 2005 highlights the brand's resilience and ability to adapt to changing consumer preferences. This is a testament to the strategic prowess of the company behind Oreo, showcasing how they've managed to stay relevant and appealing over the years.
The comparison of Oreo's sales to its closest competitor, Gamesa, which saw $1.03 billion in cookie sales in 2014, underscores the remarkable dominance of Oreo in the market. This data supports the claim that Oreo makes three times as much as its nearest competitor, emphasizing the brand's unparalleled position in the cookie industry.
The article's surprising tidbit about Oreo surpassing Starbucks in Facebook page likes further emphasizes the brand's global reach and popularity. With over 42 million likes, Oreo's social media presence surpasses even that of a giant in the coffee industry like Starbucks, indicating the cookie's widespread appeal transcends mere consumption.
Lastly, the historical context provided about Oreo's creation in 1912 adds depth to the narrative, showcasing the brand's enduring legacy. The fact that Oreo has maintained its popularity for over a century in an ever-evolving market speaks volumes about its cultural significance and consumer loyalty.
In conclusion, the success of Oreo, as outlined in the article, is not merely a coincidence but a result of strategic marketing, adaptability, and a deep understanding of consumer preferences. This analysis is rooted in my extensive knowledge of the food industry, making me well-equipped to decipher and communicate the intricacies of such culinary phenomena.
