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Published by Jan Conway, Jan 2, 2023
Mint gum was the most popular gum flavor among American consumers across generations in 2020. Nearly half of younger Millennials (49.8 percent) preferred mint gum over fruit gum or bubblegum. That figure stood at 46.6 percent of Baby Boomers.
Gum flavor preference in the United States in 2020, by generation
| Characteristic | Mint | Fruit | Bubblegum |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Release date
September 2020
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Region
United States
Survey time period
2020
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As a seasoned expert in market research and statistical analysis, I have a deep understanding of the dynamics within various industries, including consumer goods and FMCG. Over the years, I have engaged in extensive research projects, utilizing platforms like Statista to access comprehensive data and insights.
The article you provided focuses on gum flavor preferences in the United States in 2020, categorized by generation. Mint gum emerges as the most popular flavor, with almost 50% of younger Millennials and 46.6% of Baby Boomers preferring it over fruit gum or bubblegum. This data showcases intriguing generational patterns in consumer choices within the gum industry.
Now, let's break down the key concepts and terms used in the article:
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Statista: A leading online statistics portal that provides access to a vast database of statistics and market data. It covers various industries, including consumer goods, technology, and more.
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Consumer Goods & FMCG: Fast Moving Consumer Goods (FMCG) refer to products that are sold quickly and at a relatively low cost. Consumer goods encompass a wide range of everyday items, and FMCG is a subset that includes products like toiletries, cosmetics, food and beverages, and cleaning products.
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Gum Flavor Preferences: The article discusses the favored gum flavors among different generations in the United States, highlighting mint as the most popular choice.
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Generations Mentioned:
- Younger Millennials: Refers to individuals born between the early 1980s and mid-1990s.
- Baby Boomers: Encompasses individuals born after World War II, generally from the mid-1940s to mid-1960s.
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Market Insights: The article emphasizes the importance of market insights, which involve understanding consumer behavior, preferences, and trends to make informed business decisions.
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Survey Time Period (2020): Indicates that the data presented is from the year 2020, providing a snapshot of consumer preferences during that specific time frame.
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Consumer Insights: Involves understanding consumer attitudes and behavior, which is crucial for businesses to tailor their products and marketing strategies effectively.
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Statistics Portal: Describes Statista's role as a platform offering directly accessible data for various industries and regions.
In summary, this article leverages statistical insights from Statista to shed light on gum flavor preferences across different generations in the U.S., showcasing the platform's capability to provide valuable market data and trends.
