Dividend Reinvestment Plans: What They Are and How They Work - NerdWallet (2024)

1. You can invest directly in the dividend reinvestment plan, or DRIP, offered by the company you want to invest in, assuming it has one. You don’t have to have a brokerage account to do this.

2. If you invest through a brokerage account, many stock brokers will let you choose to reinvest your dividends, rather than receive them as payouts.

» Check out our roundup of the best online brokerages for dividend investing

• You can purchase stock by reinvesting your dividends, and often, companies will let you buy additional stock on a fractional basis. That means you can buy small pieces of the stock with your dividend reinvestment, rather than waiting until you have enough to purchase a full share.

• Companies sometimes offer their stock at a discount to the market price (in some cases, the discount is available only on the shares purchased through dividend reinvestment, not the optional cash purchases).

• Some company DRIPs don’t charge commissions or fees to enroll or to buy shares.

• Some company DRIPs let you invest through your IRA. (See if automatically reinvesting your IRA dividends makes sense for you.)

• The companies may follow their own schedules for investing your money — it may be days between the time the company receives your “buy” request and the time it invests your money, and the same goes for selling shares. This could mean the price of the stock has fluctuated.

• Some companies require that you’re already a shareholder to enroll in a DRIP. One solution is to buy a single share from a broker and then ask the broker to register that share in your name (the broker likely will charge a fee for this service).

• There may be enrollment and other fees, which often cost more than reinvesting dividends through a brokerage account. There’s usually a fee to sell shares as well. DRIP fees and terms vary, so it would be wise to do your research to find the best plans (and, of course, make sure the company is a worthwhile investment).

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• Managing multiple company DRIPs may entail more paperwork than holding a single brokerage account.

• Company DRIP plans are solely for people who want to invest in individual stocks — and one specific stock, at that. This limits your ability to invest in other options that are available through brokerage accounts, like mutual funds or exchange-traded funds.

» Interested in funds instead? Compare the best brokers for mutual funds.

• You can access multiple investment types — individual stocks, mutual funds and ETFs, to name a few — from the convenience of one account.

• Because of the wider investment selection through brokerage firms, it's easier to diversify your holdings, either by investing in many dividend stocks or by choosing a mutual fund, which invests in many companies on your behalf.

• It may be simpler to reinvest dividends through a brokerage account, which offers consolidated investment statements and a one-stop-shop for investing. (In company DRIPs, you have to track down the details of each company’s plan. Once enrolled, you’ll likely receive a separate statement for each DRIP you’re invested in.)

• Not all brokers offer fractional shares, but the practice is becoming more common. (Here's a list of brokers that offer fractional shares.)

• Brokers don't offer stock at a discount. If you're investing in a company that discounts its shares through its DRIP plan, you may save money by enrolling directly with the company.