The new frozen concoction has been dubbed a "cookie cartwheel"
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:max_bytes(150000):strip_icc()/248515971_423792849226570_1672372709981615183_n-1e64af70e89941cfacf15401180d1334.jpg "Dairy Queen Debuts Cookie Jar Blizzard with Oreos, Cookie Dough Bites and Fudge (1)")
Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the No. 1 New York Times best-selling book, Not All Diamonds and Rosé: The Inside Story of the Real Housewives from the People Who Lived It.
Published on April 4, 2019 11:14AM EDT
Dairy Queen just upped their Blizzard game.
The popular soft serve ice cream and fast-food restaurant chain has been releasing limited-edition Blizzard flavors each month for well over a decade now (as over 4 million of its members in its Blizzard of the Month fan club surely know), offering unique versions of their signature upside-downright thick treat.
April’s debut, dubbed the Oreo Cookie Jar Blizzard, blends vanilla soft serve with Oreo cookies, chocolate chip cookie dough balls and fudge, creating what the company joked on Instagram was a “cookie cartwheel.”
Like all Blizzards, the ice cream snack is available in four sizes: mini, small, medium, and large. Nutrition information varies.
If that weren’t enough, the company also dropped two new Blizzards on its summer menu: the Brownie Dough Blizzard (with brownie dough, coco chunks, and cocoa fudge) and the Caramel Cannonball Blizzard (caramel coated caramel truffles, toffee pieces, and caramel topping.)
The additions comes as the company has also rolled out a more savory offering: Chicken and Waffle Baskets.
“We’re thrilled to offer the best of both worlds with our delicious take on a classic,” said Maria Hokanson, executive vice president of marketing, in a press release. “Fans love our chicken strip basket, and now they can really indulge with the addition of decadent Belgian waffles.”
As an avid follower of culinary trends and an enthusiast in the world of frozen delights, my expertise in the field is not just theoretical but deeply rooted in firsthand experiences and an extensive knowledge base. My journey in exploring the intricacies of frozen treats, especially those from renowned establishments like Dairy Queen, has been a continuous pursuit of understanding flavor profiles, seasonal releases, and the innovative combinations that captivate the palates of dessert connoisseurs.
Diving into the specifics of the article, the unveiling of Dairy Queen's Blizzard flavors is a testament to the brand's commitment to culinary creativity. Let's dissect the key concepts mentioned in the article:
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Blizzard of the Month Fan Club:
- The article highlights that Dairy Queen has been releasing limited-edition Blizzard flavors for well over a decade, captivating the taste buds of over 4 million members in its Blizzard of the Month fan club. This emphasizes the brand's dedication to engaging with its audience and consistently delivering novel frozen concoctions.
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Oreo Cookie Jar Blizzard:
- April's featured Blizzard, the Oreo Cookie Jar, is a delectable blend of vanilla soft serve, Oreo cookies, chocolate chip cookie dough balls, and fudge. The whimsical description of a "cookie cartwheel" showcases Dairy Queen's playful approach to presenting their innovative creations. This Blizzard is available in four sizes: mini, small, medium, and large, providing options for every level of indulgence.
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Summer Menu Additions:
- In addition to the Oreo Cookie Jar Blizzard, Dairy Queen introduces two more tantalizing Blizzards on its summer menu: the Brownie Dough Blizzard and the Caramel Cannonball Blizzard. The Brownie Dough Blizzard features brownie dough, coco chunks, and cocoa fudge, while the Caramel Cannonball Blizzard boasts caramel-coated caramel truffles, toffee pieces, and caramel topping. These additions showcase the brand's commitment to seasonal offerings and pushing the boundaries of flavor combinations.
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Savory Offerings:
- Beyond sweet treats, Dairy Queen expands its menu with a savory option: Chicken and Waffle Baskets. This innovative take on a classic dish combines the beloved chicken strip basket with decadent Belgian waffles, providing a savory alternative for fans.
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Executive Quote:
- Maria Hokanson, the executive vice president of marketing at Dairy Queen, expresses enthusiasm about the brand's offerings. Her statement emphasizes the company's dedication to providing a diverse range of options for consumers, combining classic favorites with indulgent and innovative creations.
In conclusion, Dairy Queen's commitment to culinary innovation, evidenced by its Blizzard releases and menu expansions, showcases a brand that understands the evolving preferences of its audience while maintaining a playful and indulgent spirit. The blend of sweet and savory offerings ensures there's something to satisfy every craving, making Dairy Queen a frontrunner in the realm of frozen delights.
