07/03/2017 : - Premier Foods is launching the first ready-to-eat Angel Delight dessert in a convenient pot format - made with fresh milk and natural flavours, the new pots are perfect for on-the-go
- The launch will be supported with a digital campaign to highlight the convenience of the pots and drive awareness of the wider Angel Delight range of powdered desserts, which now has an improved recipe, packaging refresh, and is available in a new drum format containing 12 servings.
Premier Foods is looking to capitalise on consumers’ love of its popular Angel Delight brand, with the launch of a new range of ready-to-eat Angel Delight pots. Made with fresh milk, no artificial colours, flavours or preservatives, these convenient desserts are the first aerated ambient desserts in the market, and offer shoppers the delicious taste and texture they have come to associate with the brand in a handy pot. Rolling out in March, the pots will be available in four tasty flavours – Super Strawberry, Bubbly Butterscotch, Banana Bubbles and Chocolate Cloud.
Ideal for busy families, Angel Delight pots are a quick, easy and portable solution that can be eaten straight from the cupboard or fridge. With the on-the-go market continuing to grow, the new format will help modernise the brand and attract a wider range of shoppers to the ambient desserts category.
Grace Liljemark, Director Desserts and Baking at Premier Foods, comments: “Angel Delight has a special place in people’s hearts and childhood memories, so we are really excited to invest in such an iconic brand. Consumers are often time poor and living life on the go; they’re looking for simple, portable solutions. The new pots offer the light and bubbly Angel Delight taste they know and love, in a convenient ready-to-eat format. Just like the original version, it is made with fresh milk – so it provides a source of calcium – not to mention it’s a tasty treat, we think the whole family will enjoy.”
The new range will be supported by a digital campaign from May, plus in-store activation and media.
The core Angel Delight range has also benefitted from a recipe upgrade and exciting packaging design refresh. The new formula is flavoured with real ingredients, such as strawberries or milk chocolate.
The new packaging design celebrates its new lease on life, modernising the brand to help attract younger consumers and families. In addition, a new family sized format (12 servings) has been introduced to the range to help retailers drive weight of purchase and provide families with a re-sealable format so they can regularly enjoy Angel Delight, with no waste.
FAQs
Discontinued flavours include: coffee, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, candy floss, butter mint, White Chocolate and raspberry.
Can you buy ready made angel delight? ›
Ready made Angel Delight comes in super handy single-serving pots that are ready to eat and perfect for kids lunchboxes or a snack on the go.
What company makes Angel Delight? ›
Easy to prepare as a quick dessert on a school night that the whole family will enjoy, or to savour over the weekend. Angel Delight trademarks, designs and logos appearing on this pack are owned by the Premier Foods Group.
What is the other name for Angel Delight? ›
It was re-branded as 'Instant Whip' for the British market and originally came in two flavours – Strawberry and Vanilla (with Butterscotch and Raspberry being added shortly afterwards).
Does Angel Delight go out of date? ›
Shelf Life from Date of Manufacture: 9 Measured as: Months Storage Description: Store in a cool dry place.
Can you keep Angel Delight in the fridge? ›
Store in a cool, dry place. Once made up keep refrigerated & consume within 24 hours.
Does Aldi sell Angel Delight? ›
Angel Delight Chocolate Flavour 59g | ALDI.
What dessert is similar to Angel Delight? ›
Lidl: Butterscotch Flavour Heavenly Delight (29p)
This supermarket dessert was the most similar to the original Angel Delight.
Can you freeze made up Angel Delight? ›
Pour the cold milk into a mixing bowl fitted with a whisk. Add the Angel Delight® and whisk for 30 seconds on slow speed. Scrape down, increase the speed to high, and allow to whisk for 5 minutes (do not over-whisk.) Freeze for four hours before serving.
What is the new Angel Delight? ›
These new handheld treats feature a fluffy, light ice cream infused with the well-known flavours of Angel Delight and coated in a layer of milk chocolate. The range debuts with two classic Angel Delight flavours – Butterscotch and Banana.
Surviving solely on butterscotch angel delight, or any single food item, for an extended period would not be healthy. Butterscotch angel delight lacks essential nutrients like protein, vitamins, and minerals.
What is butterscotch Angel Delight? ›
all-around at mealtimes with Angel Delight Butterscotch Instant Dessert Mix. It's made with real butter so you'll get a rich caramel-y taste with every spoonful. You'll find no yucky artificial flavours or colours, and no added preservatives here, yayy!
What can I use instead of milk for Angel Delight? ›
Instead of adding 300ml of skimmed or full fat milk into the angel delight, I added 300ml of almond milk into it (a dairy free alternative)!
Does Angel Delight have gelatin in it? ›
Angel Delight contains no gelatin and is therefore suitable for those suffering with vegetarianism.
Is there a banana Angel Delight? ›
Product Description. Whip up a dreamy, fluffy-as-a-cloud banana pudding in just five minutes with Angel Delight instant dessert mix. Made with real fruit for an oh-so-delicious fruity taste, this banana dessert has no nasty artificial flavours or colours and no added preservatives.
What Flavour is Unicorn Angel Delight? ›
Layered Strawberry Flavour Dessert Kit with Strawberry Flavour Dessert Mix, Strawberry Flavour Dessert Mix with Coloured Speckles, Topping Mix and Sugar Sprinkles.
What can I use instead of Angel Delight? ›
I'd say greek yoghurt drizzled with honey is nicer than angel delight, or yoghurt with fruit compote. Or ice cream. or whipped egg whites and cream and fruit.
