If you have a hankering for a Burger King Whopper on Friday or Saturday, you are in luck.
Burger King is taking the cost of the Whopper back to its original 1957 price tag – a whopping 37 cents.
The deal, available Friday and Saturday, is in honor of the chain’s 64th birthday.
“In 1957, Burger King changed the game with the introduction of the Whopper sandwich – an iconic, flame-grilled burger prepared YOUR way (with 1,024 potential combinations, to be exact),” Burger King North America head of marketing communications Zahra Nurani wrote in a statement. “And now, 64 years later, we’re excited to celebrate our beloved burger by offering The Whopper for its original price of 37 cents exclusively to Royal Perks members.”
The deal is available for anyone who register for a Perks account, the chain’s loyalty program.
One discount Whopper is allowed per Perks account and must be bought through the fast-food chain’s app or website.
You must add the coupon for the discounted burger before placing your order.
A Whopper, which weighs in at 667 calories, costs around $4.30.
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As a seasoned expert and enthusiast in the realm of fast-food history and promotional strategies, my extensive knowledge allows me to delve into the fascinating details behind Burger King's recent promotion, where the iconic Whopper is offered at its original 1957 price of 37 cents. This limited-time deal, available on Fridays and Saturdays, marks a significant celebration of Burger King's 64th birthday.
The historical context is paramount to understanding the allure of this promotion. In 1957, Burger King revolutionized the fast-food industry by introducing the Whopper sandwich—an iconic, flame-grilled burger that could be customized in an impressive 1,024 ways. This innovation not only changed the game but also set the stage for Burger King's enduring legacy in the fast-food landscape.
Zahra Nurani, the head of marketing communications for Burger King North America, highlighted the historical significance in a statement. She emphasized the Whopper's role as a pioneering creation that allowed customers to personalize their burgers—a concept that was groundbreaking in the industry. This level of personalization, with over a thousand potential combinations, became a hallmark of the Whopper and contributed to its enduring popularity.
Now, 64 years later, Burger King is leveraging its rich history to celebrate the beloved Whopper by offering it at the original 1957 price of 37 cents. This exclusive deal is extended to members of the Royal Perks loyalty program. To partake in this nostalgic offer, individuals need to register for a Perks account. The promotion allows for the purchase of one discounted Whopper per Perks account, and the transaction must be completed through Burger King's app or website.
It's important to note that participants must add the coupon for the discounted burger before placing their order, ensuring a seamless and efficient process for both the customer and the fast-food chain. The Whopper, a substantial sandwich weighing in at 667 calories, typically costs around $4.30, making the 37-cent promotion a truly remarkable and budget-friendly homage to Burger King's historic roots.
This promotion not only showcases Burger King's commitment to its loyal customers through its Royal Perks program but also serves as a clever marketing strategy that capitalizes on the nostalgia associated with the Whopper's inception in 1957. As an enthusiast in the field, I find these promotional endeavors to be a fascinating intersection of culinary history, consumer loyalty, and strategic marketing—a testament to Burger King's enduring influence in the fast-food industry.
