Best Candy Bars Of All Time: Top 5 Sweet Treats, According To Experts (2024)

Candy bars are a classic and beloved treat that people of all ages enjoy. With so many different candy bars to choose from, it can be hard to know which ones are the best. But don’t worry; we’ve done the hard work for you and compiled a list of the best candy bars of all time.

Let’s face it: we don’t need a special occasion like Halloween or Christmas to enjoy our favorite candy bars. We all need a little self-indulgence from time to time, and let’s be honest; there are far worse things to indulge in than your go-to candy bars.

Speaking of Halloween, a recent survey shows that adults enjoy Halloween candy just as much as kids. Among 2,000 American parents and their children, nearly 66 percent of respondents report having taken some of their kid’s Halloween candy that was collected while trick-or-treating. It’s okay, parents, we understand. There’s no shame in snagging a piece of candy from your kids’ Halloween bucket, especially with all of the walking you have to do that particular night of the year. Chances are you’re only taking certain types of candy, anyway.

A recent poll of 2,000 Americans inquired about their favorite candy and the ways their preferences have changed over the years. The study found that most of us choose our favorite candy around age 11 and stick with that as we age into adulthood. The same survey found that 40 percent of respondents prefer “snack-sized” or “fun-sized” candy while 35 percent say “chewy” candy is the best.

Whether you are guilty of stealing Halloween candy or are sitting out this year, we searched for the most favored sweet treats across the board. StudyFinds did the digging, consulting 10 foodie and snack review websites in an effort to find the best candy bars of all time. As always, feel free to drop your recommendations for your favorites in the comments section below!

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The List: Best Candy Bars Most Recommended By Experts

1. Snickers

Topping the list is the Snickers bar. No surprise here, Snickers routinely was named number one across the reviews we examined. Fun fact, when it was introduced to the country, Snickers cost nearly four times the amount of your average candy bar. Although consumers and candy bar lovers were outraged at the cost, Snickers quickly became the most beloved candy bar in America.

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“If we’re talking about the best candy bars, we can’t have a list without Snickers. It’s chocolate, it’s caramel, it’s nougat and it’s peanuts. It’s literally impossible for it to be bad,” writes Guilty Eats.

Snickers marketing campaigns are some of the most iconic in history, too. From lavish Super Bowl commercials to short, quippy catchphrases, Snickers is as synonymous with America as baseball and apple pie.

“While Snickers certainly is a satisfying snack, you have to commend their clever marketing techniques and advertising campaigns as well, which undeniably plays a role in this candy bar’s popularity. When Halloween rolls around, there’s hardly a candy bar in existence that is as universally loved by children and adults alike as a Snickers,” explains Mashed.

The question still remains, “how do you like to eat your Snickers?” For a lot of Snickers lovers out there, the answer is “straight out of the freezer, of course.”

“First, it capitalized on the popular combination of peanuts, caramel, and nougat and formed it into a delectable chocolate-covered treat. Second, its slogan might be one of the best food slogans of all time. Third, when put in the freezer, this candy bar becomes a completely new treat that stimulates the taste buds,” adds Old Time Candy.

2. Twix

Next up on the list of the best candy bars of all time is Twix. These delicious bards were routinely placed in the top five across foodie lists and for great reason, too. This simple classic is chocolate, caramel, and cookie – there’s also the peanut butter version that swaps caramel for peanut butter. Regardless of which one you choose to comfort your sweet tooth, Twix never disappoints.

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“Between the caramel layer that lies just underneath the silky milk chocolate and the shortbread biscuit that holds it all together, it’s hard to beat the crunch and creamy combination Twix delivers. Plus, have you ever thought about stirring one into your coffee? Trust me when I say it can change your life,” explains Old Time Candy.

If stirring a Twix into your coffee doesn’t get you going in the morning, perhaps nothing will. Morning rush aside, Twix is one of the best candy bars of all time in large part due to its fun and whimsical marketing campaigns.

“Twix is a crunchy classic that totally holds up. Their recent left bar vs. right bar marketing campaign is totally lost on me, but I’m incapable of resisting the combination of a crisp cookie and chewy caramel,” adds Sporked.

One of the best parts of eating a Twix bar is there are two of them to enjoy. “The reason that there are two Twix per package is because immediately after finishing one, you NEED another instantaneously,” writes Huff Post.

3. Reese’s Peanut Butter Cups

Coming in third on the list of best candy bars of all time is Reese’s Peanut Butter Cups. Reese’s Peanut Butter Cups are a simple combination of chocolate and peanut butter – that’s it. These iconic favorites have been gracing store shelves since 1928, and have a long-standing place as one of the best candy bars of all time.

Best Candy Bars Of All Time: Top 5 Sweet Treats, According To Experts (4)

There’s an ongoing debate in candy communities regarding whether or not Reese’s “cups” are candy bars. Regardless of their shape, they consistently rank in the top five of the best candy bars of all time, and some are even adamant that Reese’s belongs in the category.

Although they are not technically bars, “You’ll find Reese’s Peanut Butter Cups right next to all the other candy bars at the store, so it’d be completely unfair if they weren’t allowed to make the cut,” writes Mashed.

“Reese’s Cups may not be considered candy bar material because they come in cup form, but who’s going to argue about their taste? Peanut butter and chocolate always reigns supreme,” adds Spoon University.

Whether or not Reese’s Peanut Butter Cups are candy bars in the purest sense is clearly debatable. One thing that’s not up for question is the popularity of Reese’s Peanut Butter Cups.

“Currently, the candy is manufactured by the Hershey Company. Reese’s peanut butter cups are the best selling candy bars by Hershey and generate more than two billion dollars in annual sales,” explains Snack History.

4. Reese’s Take 5

Reese’s has tried its hand at many other types of candy bars but none of them have been as successful as the Take 5. Reese’s Take 5 offers an interesting combination of peanut butter, caramel, chocolate, and pretzels. You read that right, pretzels in a candy bar. Reese’s definitely goes out on a limb with this blend of candy bar fillings.

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“If you’re sick of typical candy bar fillings, Take 5 feels you. Take 5 bars have caramel, peanut butter, and pretzels. Yup, salty pretzels with caramel and peanut butter. I don’t need to take five minutes to eat this bar, I only need one,” raves Spoon University.

The Take 5 bar offers that signature Reese’s flavor, too. Despite being filled with unusual Reese’s fillings, you realize the Take 5 bar is a Reese’s product as soon as you bite into it.

“Though the Fast Break was their first bar to market in 2001, it was the Take 5 that took the candy world by storm in 2004. Not only did they find a way to take the classic Reese’s flavor we all loved and put it inside a candy bar, but they also added pretzels! Talk about innovation at its sweetest,” adds Old Time Candy.

“Every bite is crunchy, salty, sweet, and chewy. Everything you want in a candy bar! If you’ve never tried a Take 5, what are you waiting for? Change up your candy bar habits by giving this relatively new bar a try,” adds Mashed.

5. Kit Kat

Rounding out the list of the best candy bars of all time is the Kit Kat bar. Just reading the words “Kit Kat bar” probably sparks the jingle to start playing on an endless loop in your head. Kit Kat offers a much lighter candy bar than some of the others on this list. The ingredients are simple – chocolate and wafers.

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“Standard Kit Kat bars have two or four pieces in the package that you need to snap apart. Each piece features three wafer layers separated by chocolate, and of course, the whole thing is covered in more chocolate. The result is a wonderfully light, yet absolutely delectable treat,” explains Mashed.

Although the original Kit Kats are simple, the candy bar has evolved over the years. Today, Kit Kats can be found in seasonal flavors in America and a wide variety of other flavors worldwide.

“KitKats have found their own category of candy bar to play in and best believe they dominate. Whether it be the classic milk chocolate and wafer mix, or one of their seasonal flavors like white chocolate and pumpkin, they know how to please the members of candy nation. Did I forget to mention that in Japan, they’ve done over 300 different flavors of KitKat? Crazy, right!?,” asks Old Time Candy.

And it’s so satisfying to break into one of these candy bars and snap off a couple of pieces. “But besides the way you can break up a Kit Kat bar, there is also the chocolate and three layers of crispy wafers. Yum! It’s the perfect thing for a weekday afternoon when you’re about to pass out in front of your computer and need something to get you to the end of the day,” adds Guilty Eats.

You might also be interested in:

  • Best Halloween Candy
  • Best Chocolates
  • Best Vegan Chocolate Brands
  • Best Coffee of 2023

Sources:

Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This post may contain affiliate links. As an Amazon Associate we earn from qualifying purchases.

Tags: candy, chocolate, Halloween

Best Candy Bars Of All Time: Top 5 Sweet Treats, According To Experts (2024)

FAQs

What is the most popular candy bar of all time? ›

Snickers is the top selling candy bar in the U.S., with over $400 million in annual sales. Hershey's Milk Chocolate ranks second in annual U.S. sales, earning over $300 million each year. Kit Kat comes at third position in the U.S. with over $200 million in revenue.

What is the #1 rated candy in the world? ›

Snickers is listed as the most popular candy in the world. M&Ms, with annual sales of over $500 million, is the most popular candy brand in the United States. In duty-free shops, Toblerone is the best selling candy. KitKat's popularity is the highest in Japan, with over 200 distinct flavors available such as green tea.

What is America's number 1 candy? ›

The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 48.06 million Americans consumed Snickers (Chocolate) in 2020.

What is the number one chocolate bar in the world? ›

Snickers. A classic chocolate bar with nougat, caramel, and peanuts, Snickers has been a bestseller for decades. It is also the top-selling chocolate bar in the world.

What is the number one selling candy bar in the world? ›

1. Snickers. Snickers is not only best-selling candy bar in the U.S., it's also the best-selling worldwide.

Who makes the $100000 candy bar? ›

The candy bar was created in 1964 by Nestlé. It weighs 1.5 ounces (43 g) and includes chocolate, caramel and crisped rice.

What is the top 5 candy? ›

Here are the top 10 most popular candies in America, according to CandyStore.com:
  • Reese's Peanut Butter Cups.
  • M&Ms.
  • Hot tamales.
  • Skittles.
  • Sour Patch Kids.
  • Starburst.
  • Hershey Kisses.
  • Candy Corn.
Oct 10, 2023

What does M&M stand for? ›

M&M stands for Mars and Murrie - named after Forrest E. Mars Sr. – the founder of Mars – and Bruce Murrie, the son of Hershey Chocolate's president William F. R. Murrie. The story behind how M&Ms came to be, begins after Mars had a fall-out with his father and travelled to Europe.

What is the sweetest candy in the world? ›

If you really think about it, Pixie Sticks and Fun-Dip being ranked as the sweetest candy in the world is no surprise. They are both bags of sugar; one comes with a dip stick to assist in the sugar-to-mouth process, and the other involves pouring fruity flavored sugar directly into your mouth.

What is the least liked candy? ›

The Worst Halloween Candy
CandyPercent of American's who hate receiving that candy
Candy Corn36%
Hot Tamales26.1%
Atomic Fireball23.9%
Jawbreaker21.7%
16 more rows
Oct 29, 2023

What is the most popular candy in 2024? ›

One surefire prediction for the balance of 2024 is that the perennial favorites will remain at the top of consumers' want lists. They include such famous names as Reese's Peanut Butter Cups, M&Ms, Skittles, Sour Patch Kids, Starburst and Hershey's Kisses.

What is the USA's favorite candy? ›

Highlights: Most Popular Candies In America Statistics

Skittles are the most popular Halloween candy in America in 2020. M&Ms were the most popular candy in America in 2019. Reese's Peanut Butter Cups are the most popular candy among Millennials. Snickers is the most popular candy bar.

Who makes the best chocolate bars in the world? ›

  • Duffy's - Corazon Del Ecuador, Milk 43% with Nibs and Oak Smoked Sea Salt. ...
  • Friis Holm - Nicaragua, Dark Milk 55% (ICA Gold Winner 2023) ...
  • Qantu- Oh La Vache! ...
  • Fjak - Semuliki, Uganda, Dark Milk 50% (ACA Gold Winner 2022) ...
  • Akesson's - Brazil, Dark Milk 55% ...
  • Fjak - Semuliki, Uganda, Dark Milk 50% ...
  • Taste a selection of the best.

What is Hershey's best selling candy? ›

Reese's is the No. 1 selling candy brand in the United States and has been Hershey's best-selling product since 1969.

Which chocolate is most selling? ›

1. Cadbury Dairy Milk Chocolate Bar. Check out the most popular chocolate of India, the Cadbury Dairy Milk Chocolate Bar which is the perfect meetha for sharing joyous moments with your loved ones.

What is the oldest candy bar still made? ›

Fry & Sons and currently manufactured by Cadbury. Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.

Which candy bar is the #1 favorite of trick or treaters? ›

Reese's Peanut Butter Cup. Did you know the Halloween favorite sells 62% more than its closest competitor? Not only on Halloween, but on Valentine's Day, Easter, and throughout the holiday seasons, 47% of all candy sold are Reese's Peanut Butter Cups.

Which candy bar is the number one favorite of trick or treaters? ›

1: Reese's Peanut Butter Cups. This perennial favorite easily finished first in the candy derby, earning the title of most popular Halloween candy in 18 states, including densely populated ones like California, Pennsylvania, and Massachusetts.

What is more popular, Twix or Kit Kat? ›

Twix is also the eighth-most popular snack size candy. Twix — named for “twin sticks” — is the second-most expensive candy among the most popular chocolate candies. Kit Kat is the fifth-most popular chocolate candy in the under 3.5 oz category, and the eight-most popular in the larger than 3.5 oz category.

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