Beer brand awareness KPI ranking U.S. 2023 | Statista (2024)

FAQs

Beer brand awareness KPI ranking U.S. 2023 | Statista? ›

Leading beer brands in the U.S. based on off-premise sales 2023. Bud Light was the leading beer brand in the United States in 2023. In that year, the brand had sales totaling over 4.5 billion U.S. dollars. In the same year, Modelo Especial was the second leading brand with sales of over 3.5 billion dollars.

Leading beer brands in the U.S. based on off-premise sales 2023. Bud Light was the leading beer brand in the United States in 2023. In that year, the brand had sales totaling over 4.5 billion U.S. dollars. In the same year, Modelo Especial was the second leading brand with sales of over 3.5 billion dollars.

Bottles of Modelo Especial beer are displayed for sale in a grocery store on June 14, in Los Angeles. Modelo Especial is now officially America's best-selling beer, dethroning Bud Light from the top spot it has largely held for the past two decades.

The United States Beer Market Size was valued at USD 106.58 Billion in 2022. The Market is growing at a CAGR of 3.8% from 2022 to 2032. The United States Beer Market Size is expected to reach 154.72 Billion by 2032.

Corona is the most popular beer brand in the United states, followed closely by Bud Light. The two brands are also neck-and-neck in terms of brand awareness and consumption share.

The States That Drink The Most Beer Overall

Naturally, the most populous states in the U.S. consume the most beer by volume. California leads the pack with over 772 million gallons consumed per annum.

Highlights: Most Popular Beers In World Statistics

As of 2020, Snow beer from China holds the title of the best-selling beer brand in the world. China produces more beer by volume than any other country on Earth, with a total of 350 million hectoliters in 2019.

Move over Bud Light, Modelo is now the top-selling beer in the US. Barron's markets deputy editor Ben Levisohn, reporter Carleton English and associate editor Jack Hough take on the state of the market on 'Barron's Roundtable. '

D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States.

Why is beer declining? ›

Ever since Covid and its aftermath struck the beer industry, sales figures have been wonky. That disruption had a profound effect on our lives, and trying to sort out how it affected beer sales hasn't been straightforward. Issues like broken supply chains, tariffs, and inflation have confounded matters.

The statistic shows the global market share of the leading companies in 2022, based on volume sales. In that year, Anheuser-Busch InBev had the largest beer market share in the world, controlling nearly one third of beer volume sales.

U.S. beer shipments reached their lowest levels in 25 years. According to data from Beer Marketer's Insights (BMI), U.S. beer shipments were expected to fall to their lowest level in 25 years by the end of 2023—after dropping more than 5% in the first three quarters of the year.

The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch adapted this slogan to "The King of Beers." This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States.

Blue Moon and Budweiser essentially tied with 48 percent. Rounding out the Top 10 were Modelo (47 percent), Corona Extra (46 percent); Stella Artois (46 percent) and Coors (45 percent).

None more so than Heineken, Peroni Nastro Azzurro and Asahi Super Dry – each of which have topped this list since we've been polling on beer over the past 12 years. This time out – and for the seventh time – Dutch lager Heineken was found to be the top seller.

According to data collected and published by Business 2 Community (B2C), Anheuser-Busch InBev secured the largest share of the beer industry's market in 2023 with a market capitalization of over $123 billion, despite Bud Light's massive losses.

The online survey of 548 beer drinkers by market research company Datassential finds that millennials (respondents 26-40 years old) prefer IPAs, while Gen X (41-57 years old) and Baby Boomer (58 years and older) beer drinkers say lager is their favorite beer style.