A third of Aussies have used internet dating | YouGov (2024)

FAQs

How many people use online dating in Australia? ›

No official data is available on the number of Australians using these services but major industry participants claim membership numbers in Australia that total in excess of 4.6 million. Given that consumers may register on multiple dating sites, it is likely these numbers include some double counting.

The top six online dating apps used were: Tinder (27%), Bumble (21%), Grindr (8%), Hinge (6%), eHarmony (6%) and Plenty of Fish (2%). These rates are relatively representative of social media service and online dating app usage patterns in other quantitative studies of the general population in Australia.

Dating App Success Rate

Nearly 70% of individuals who met someone on a dating app said it led to a romantic, exclusive relationship, while 28% said it did not. Individuals between ages 43 and 58 found the most success with online dating, with 72% stating that meeting on a dating app led to a romantic relationship.

The percentage of couples who meet online through dating apps has been increasing in recent years. According to a study published in the Proceedings of the National Academy of Sciences, about 39% of heterosexual couples and 65% of same-sex couples in the United States met through online platforms in 2017.

Who is looking for love online? The online dating market in the U.S. has seen constant growth over the past few years. In 2022, there were 57.44 million online dating service users in the United States. Additionally, as of July 2022, 30 percent of adults in the U.S. had used online dating services at some point.

Comparing the 23 selected regions regarding the penetration rate in the 'Online Dating' segment of the eservices market, the United States is leading the ranking (17.57 percent) and is followed by the United Kingdom with 16.17 percent.

Bumble said it had two million users in 2019. Based on those figures, there are now about 300,000 people in Australia searching for friendships on its platform alone.

Popularity of each platform among dating app users in Australia. Note – Top three most used apps in Australia in bold: #1 Tinder, #2 Bumble, #3 Hinge and #4 eHarmony. Around a fifth have been or are on Hinge (21%) – also owned by Match Group – and eHarmony (20%), which take the third and fourth spots.

With more than 75 million monthly active users, Tinder is the most popular dating app in the world. Users in more than 197 countries use the app, with the U.S. recording the most user subscriptions.

What dating site has the highest success rate? ›

Christian Mingle comes in at 58.6 percent, Coffee Meets Bagel is not far behind with a whopping 57.3 percent of women and eHarmony is in third place with 55.2 percent. Then, there's OkCupid, Bumble (BMBL), Match and Tinder.

Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.48%, resulting in a projected market volume of US$3.56bn by 2029. In the Online Dating market, the number of users is expected to amount to 470.0m users by 2029. User penetration will be 5.1% in 2024 and is expected to hit 5.8% by 2029.

Dating statistics show men are more likely than women to have used online dating platforms (57% vs. 46%), and this discrepancy mirrors trends among straight adults.

Nearly half of all young adults are single: 34 percent of women, and a whopping 63 percent of men. Not surprisingly, the decline in relationships marches astride with a decline in sex. The share of sexually active Americans stands at a 30-year low.

Almost 1 in 4 younger Australians met their partner online

Among the general Australian population, almost 1 in 4 (24%) of people aged under 44 years met their partner online, while only 6% of people aged over 44 met their partner online.

Australian Dating Culture : Group dating is normal in Australia, particularly among teenagers. Couples often don't go out on their first dates alone, until they are 20 years old.

Popularity of each platform among dating app users in Australia. Note – Top three most used apps in Australia in bold: #1 Tinder, #2 Bumble, #3 Hinge and #4 eHarmony. Around a fifth have been or are on Hinge (21%) – also owned by Match Group – and eHarmony (20%), which take the third and fourth spots.

Excluding groceries, 3 in 4 Australians (76%) shop online. The average Aussie spends 4 hours each week browsing the sales, down from 4.4 hours in 2021.