Micro investing apps afford anyone stock market exposure for as little as $5. They’re designed to make investing fun by offering well-designed interfaces, and feature easy-to-understand descriptions of what you’re doing and why.
Written by Lindsay VanSomeren Last Updated:
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Think about the last time you heard the stock market mentioned on the news. How was it presented?
Here’s what I’ve seen – just this morning – as I’m writing this:
- “Stocks are [UP or DOWN] on [FEARS or HOPE] of [INSERT EVENT].” Example: “Stocks down on fear that the housing bubble may be ready to burst.”
- “Hedge funds pull in record profits once again.”
- “Meet this 23 year old who got rich on [INSERT CRYPTO]”
- “Inside the wild world of day trading meme stocks”
Stories are what captivates us. The financial media knows this well and uses it to keep us glued to the screen. Unless you’re already plugged into the investing world, these types of headlines tend to alienate those of us on the outside.
To the casual observer, it looks like investing is something reserved for rich old men or trust fund babies with lots of money to burn. Or “geniuses” who sit in front of 7 different computer monitors and watch the lines on stock graphs move all day.
The average investor, though, looks nothing like these people. They are remarkably… normal. They are your coworkers, your neighbors, the person standing in line with you at Starbucks.
The average investor isn’t watching the stock market everyday, and they’re no smarter than me or you. They just put a little bit of money into the market when they can, then they go about their lives as normal.
And over years and decades, they slowly accumulate wealth. Often life-changing wealth.
That’s how most people do it, but you would never know that from watching CNBC or Fox Business.
The Best Micro Investing Apps for Millennials
There are several platforms that allow you to become a micro investor, but here are some of thebest investing appsavailable.
1. Acorns
Acorns is probably the most well-known micro investing app. It’s an especially well-designed platform that almost anyone can figure out how to use. If you are truly starting from scratch, Acorns is a good place to start because it assumes you know nothing about investing. You canstart investing with Acornsfor just a $5 minimum deposit.
How it works:Acorns will recommend a portfolio for you based on your answers to a questionnaire about your financial goals. It uses a selection of low-cost exchange-traded funds (ETFs) rather than individual stocks and bonds to create your portfolio.
For an additional fee, you can sign up for Acorns Personal which allows you to open an Individual Retirement Account (IRA). You’ll also have access to an Acorns checking account syncs up to your investment accounts.
Unique features:Acorns allows automatic and manual deposits, but you can also use a “round-up” feature that rounds your purchases up to the nearest dollar and deposits the difference into your investing account.
If you link up a debit or credit card with Acorns, you’ll receive access to its Found Money partners. This will offer you cash back into your investing account for shopping at certain retailers, such as Lyft and Expedia.
Costs:Acorns charges the following monthly fees for its packages:
- Acorns Lite: $1 per month
- Acorns Personal: $3 per month
- Acorns Family: $5 per month
Related:Acorns Review
2. Betterment
Bettermentis one of the original robo advisors. Although it does offer an app, most people use its website.
How it works:When you set up your account, Betterment will ask you a series of questions about which types of accounts you want to open, such as IRAs or personal investment accounts. It’ll also ask about your goals and risk tolerance. From there, it’ll handpick a portfolio composed of low-cost ETFs and manage it for you.
All you have to do is add money. You can do that whenever you want or you can set up automatic deposits. Betterment has no investment minimums, so you can open an account today and fund it whenever you have the money — even if it’s only a penny.
Unique features:Betterment may not be as flashy as some of its micro investing competitors, but it does offer a more holistic way to invest. You can rely on Betterment for all of your investing needs. Betterment is also backed by solid investing techniques such as tax-loss harvesting to save you even more money.
Costs:Betterment charges a 0.25% annual management fee for its main investment service. If you want to upgrade to the Premium plan so you can contact a live CFP® for advice on your non-Betterment retirement accounts such as your workplace 401(k), you’ll pay a 0.40% annual fee. For Premium, you’ll need at least a $100k balance.
3. Robinhood
Robinhood’sgoal is to make investing in stocks as cheap for individual investors as it is for big companies. This app requires a bit more knowledge than most beginning investors have, so you might want to avoid this one if you’ve never tried investing before.
How it works:This app lets you buy individual stocks, ETFs, cryptocurrencies, and even has options for no trading fees. It’s a bit more bare-bones than Acorns and Stash, and it offers fewer features.
There is no option to have Robinhood choose the best investments for you, for example. It’s entirely your call, and that’s why it’s best for more advanced investors. Robinhood allows you to buy fractional shares of stock and ETFs, which is a great way to start building positions in higher-priced stocks, like Amazon or Google.
Unique features:Robinhood’s biggest asset is that it offers free trades. Normally, trades can come with hefty fees of $10 or more per trade, especially at some of the bigger brokerage firms. Free trades can save you a lot of money if you trade frequently.
Costs:Robinhood is free to use. If you want to advance your investing and trade on margins, you can pay $5 per month to do so with Robinhood Gold.
Related:Robinhood Review
4. Stockpile
Buying an individual stock can sometimes be very expensive. This poses a problem if you don’t have enough money to purchase an expensive stock yet, and even if you did, it’s not a good idea to tie up all your money in one single investment. Stockpileoffers a unique solution to this problem through micro investing.
How it works:Stockpile offers one simple way to invest: by buying fractional shares of individual stocks and ETFs. This app won’t tell you what to invest in; you’ll need to decide for yourself.
Unique features:Stockpile specializes in one thing: offering fractional shares in individual stocks and bonds. This means you don’t need to commit a huge amount of money to buy investments with a high price tag, such as Amazon stock. Fractional shares allow you to buy a portion of one stock or ETF for an equally reduced price. In fact, you can get started for as little as $5.
Costs: All stock and ETF trades are free.
Important Considerations
- Low deposit requirements. One of micro investing’s strengths is that you can get started with whatever money you have today. That’s great for reducing the barrier to entry, but it has other side effects, too. “I’m hesitant to discourage anybody from saving money for the future,” says Justin Pritchard, a CFP® and founder of Approach Financial, “but to reach goals like education funding, financial independence, or a major purchase, you need significant dollar amounts. My concern is that people feel like they’re ‘doing’ more than they actually are with these apps.” In other words, micro investing is a great start, but you shouldn’t rely on occasionally depositing a few dollars into it as your primary way of saving.
- Investment returns can be impacted by performance and fees. Many people use micro investing sites to invest in stocks and funds that sound fun, interesting, or progressive to them. That’s a good thing because it gets people interested in investing. It also means that you’re not necessarily choosing the investments that will help your money grow the most in the long term. A fund could be interesting but grow poorly or even decline in value. That’s not what you want to see, and it’s not good for your money. Furthermore, many micro investing apps charge relatively high fees compared to their more traditional counterparts. These fees can eat away at your earnings, causing you to earn less over time.
Related: How to Start Investing with Your First $100
Why Millennials Love Micro Investing
“The rise of many micro investing platforms like Stash and Acorns has introduced millions of millennials to investing,” says Dallen Haws, a CFP and founder ofHaws Financial Planning, “because they’re so easy to use, they’ve become almost game-like.”
Indeed, micro investing syncs well with modern lives. These investment platforms are often available on apps, so you can use your smartphone to manage your account. It’s definitely not your grandpa’s investment platform.
Registering with most micro investing sites is easy. They generally take only a few minutes to set up, and you won’t have to speak with a representative. It’s all handled through a sleek investment app, and you only need a small amount of money to get started.
Micro Investing: A Small Portion of a Long-Term Strategy
Micro investing has helped make investing more accessible, particularly to novice investors and those intimidated by the stock market. But although it’s a good tool, it shouldn’t be your entire investing strategy.
Make sure you’re considering how micro investing fits in with your bigger wealth-building picture.
Use these apps as a springboard to take your investing journey further. Learn how to invest, and then use online brokers, robo advisors, or investment advisors to create a winning portfolio for your long-term goals.
“Overall, these apps are a great thing,” says Haws, “but like always, it’s how we use the tool that makes the biggest difference in our lives.”
Related: 7 Best Short-Term Investments for Growing Your Money
