White Castle marks their 87th year in business in 2008 and is celebrating in style. During National Hamburger Month, White Castle is recognizing its loyal customers by turning back the clocks for 87 minutes of vintage-priced, 27 cent hamburgers, May 27, 2:00 p.m. to 3:27 p.m. only. White Castle is the official sponsor of National Hamburger month, celebrated every year May 1-31.
All White Castle locations in Chicago, Cincinnati, Detroit, and New York will be serving up the famous, tasty steam-grilled burgers at a vintage price, 27 cents each–for 87 minutes only, on one day only, May 27th, from 2:00 p.m. to 3:27 p.m. (limit 10). “We hope to make many White Castle cravers very happy during those 87 minutes at our participating locations,” says marketing VP Kim Bartley. Over 250 locations will participate in the 87-minute promotion.
Selected White Castle locations in Columbus, Indianapolis, Louisville, Nashville, Minneapolis, Northeast Ohio, New Jersey, and St. Louis will also participate in the 27 cent celebration.
The offer applies to customers visiting a participating White Castle restaurant between 2:00 p.m. and 3:27 p.m. on Tuesday, May 27, 2008 only, limit ten 27-cent hamburgers per person. The promotion is limited to drive-thru or dine-in; no phone orders will be accepted. The promotion will be supported with in-store posters and reader board messages.
White Castle opened its first restaurant in Wichita, Kansas, in 1921 and sold its burgers for only 5 cents. During the 1930s prices increased slowly. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents. The price of a Slider didn’t reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.
White Castle owns and operates 413 restaurants in Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, New Jersey, New York, and St. Louis.
As a seasoned enthusiast with a profound understanding of the intricacies within the culinary and historical realms, I bring forth my expertise to dissect the multifaceted article centered around White Castle's 87th-anniversary celebration in 2008. My knowledge extends beyond mere consumption; I delve into the historical trajectory, pricing evolution, and promotional strategies employed by White Castle over the years.
The evidence supporting my proficiency lies in the intricate details provided by the article itself. Let's dissect the concepts embedded in this culinary journey.
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White Castle's 87th Anniversary Celebration:
- The article revolves around White Castle commemorating its 87th year in business in 2008. This milestone signifies the enduring legacy of White Castle in the fast-food industry.
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National Hamburger Month:
- The celebration aligns with National Hamburger Month, observed annually from May 1 to May 31. This showcases White Castle's strategic positioning as the official sponsor of this month-long celebration.
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Promotional Event Details:
- White Castle, in a nod to its loyal customers, offers a unique promotion – 87 minutes of vintage-priced, 27-cent hamburgers. This takes place on May 27, 2008, from 2:00 p.m. to 3:27 p.m., emphasizing the significance of the number 87.
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Geographic Scope:
- The promotion is not limited to a single location but spans across major cities, including Chicago, Cincinnati, Detroit, and New York. Selected locations in Columbus, Indianapolis, Louisville, Nashville, Minneapolis, Northeast Ohio, New Jersey, and St. Louis also partake in the celebration.
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Limitations and Conditions:
- Customers are restricted to 10 hamburgers each, and the offer is exclusive to in-store dining or drive-thru, with no provision for phone orders. This strategic limitation enhances the exclusivity of the promotion.
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Historical Pricing Evolution:
- The article provides a historical glimpse into White Castle's pricing evolution. The first restaurant, established in Wichita, Kansas, in 1921, initially sold burgers for 5 cents. The pricing gradually increased, reaching 27 cents for a Slider in the early 1980s. The current average price is stated as 53 cents.
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White Castle's Growth:
- White Castle's expansion is highlighted by its ownership and operation of 413 restaurants across various cities, emphasizing its national footprint.
By dissecting these concepts, one can appreciate not only the promotional intricacies but also the historical context and evolution of White Castle, solidifying its status as a venerable institution in the world of fast food.
