What’s going on with Sriracha, and how will fans cope with the hot sauce shortage? (2024)

No spice in spicy tuna? Sriracha sauce, a hot condiment, is facing some supply chain issues.

Hear more from Cameron Hood about this story:

Last week, Huy Fong Foods announced that it was halting production of its popular hot sauce. Why? Not enough chili peppers, said the company’s executive operations officer, citing weather conditions in one Mexican region. One person with detailed knowledge of Sriracha, Huy Fong Foods and the hot sauce’s dedicated following is Griffin Hammond, a documentary filmmaker, journalist and the director of the 2013 documentary “Sriracha.”

“David [Tran, the founder of Huy Fong Foods], back when I was filming the documentary, was proud of the fact that every bottle of Sriracha can taste a little bit different,” Hammond told Grid. “He’s proud of the fact that it’s a natural farming process, but that also brings risk with it.”

Still, there’s no reason to panic just yet: “I think realistically, there’s a lot of Sriracha out in the world,” Hammond said. “They don’t sell directly to consumers, they sell to distributors, so there is a lot of inventory out on shelves now, out in the world.” While sriracha is a type of hot sauce with origins in Thailand that’s popular in Thai and Vietnamese cuisine, Huy Fong’s Sriracha is one of the most famous in the U.S.

Grid spoke with Hammond about the news of the latest threat of a shortage (yep, this has happened before), and what makes Sriracha and Huy Fong Foods so unique. This interview has been edited for length and clarity.

Grid: Why are people so crazy about Sriracha?

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Griffin Hammond: We just have so many hot sauces in the U.S. that are very vinegar-heavy, or just intended to be super hot. So, there are ghost peppers and, you know, Tabasco is not a hot sauce where you really can taste the flavor of the peppers; you taste the heat and vinegar. But Sriracha is a sauce that you’re actually tasting the jalapeños, because it’s a relatively simple recipe. It’s mostly just jalapeños, sugar and garlic. I think that’s why people like it, because it’s hot, but it’s very flavorful.

G: Is there something about manufacturing Sriracha that makes it more vulnerable to shortages or supply issues? It seems like every few years there’s buzz around people stockpiling.

GH: The last time I remember there being an actual shortage must have been late 2013, when I was finishing editing the documentary. That’s when they were dealing with these complaints in Irwindale, California, where [Huy Fong Foods] is currently based. Residents in Irwindale were complaining that they could smell the hot peppers. And so, the city said, “Well, we’ve got to do this testing,” and I feel like [the city] did shut them down for a month. And I believe that did cause some sort of shortage for a brief period of time. This sounds like it’ll be worse, having a crop shortage.

Back when I made the film, they were only harvesting peppers once a year. Now they’ve diversified where they get their peppers from, and they may be getting multiple harvests from multiple people. I mean, the factory is just full of like thousands and thousands of barrels full of natural peppers, which they’re just storing all year long until they want to grind it up and put it in a bottle. And so you can see how a crop failure from months ago would affect inventory now, because now they’ll run out of that pepper mash that’s in the barrels.

And I remember David [Tran], back when I was filming the documentary, was proud of the fact that every bottle of Sriracha can taste a little bit different or maybe the color’s a little bit different, because it’s not like this hom*ogenous process. It is based on the hot peppers that they’re able to grow and harvest. And so if the peppers are a little bit bigger or a little bit smaller or a little bit redder or a little bit browner — you know, there’s different flavor every time — he’s proud of the fact that it’s a natural farming process, but that also brings risk with it.

G: Sriracha has this fascinating fan base and cult following detailed in your documentary. How do you think consumers are likely to react if there is a shortage this summer?

GH: People do get very excited about it. I think it’s one way to kind of show their fandom. People like to jump on the story and go, “Oh, I love Sriracha so much. I better stock up.” I think realistically, there’s a lot of Sriracha out in the world. They don’t sell directly to consumers, they sell to distributors, so there is a lot of inventory out on shelves now, out in the world. I don’t know if it’ll really have a huge impact on, you know, regular people’s lives. It may have a big impact on Vietnamese restaurants and sushi restaurants that rely on it heavily as an ingredient in spicy tuna. So they may need to stock up. But I did find out about this on the Sriracha subreddit. So it’s definitely within the fandom of Sriracha that people are going to be talking about this the most.

G: Jalapeños are so integral to the recipe, but is there a way to tweak the recipe or improvise or make your own?

GH: I suppose you could go out and buy your own jalapeños and make your own sauce, but you’re going to run into the same supply issues as a consumer that Huy Fong is. Huy Fong is making it more efficiently than anyone else could. So if they’re running out of peppers, then surely grocery stores can run out of jalapeños as well? I don’t know.

Like I said, they harvest and process the peppers, and then they store them for a long time before they use them. So if we’re talking about a crop problem from in the spring or even further back, these may be shortages that already hit grocery stores long ago, and maybe even once we’re out of that problem in grocery stores, it’ll still be affecting Huy Fong Foods, because they still have to get new peppers in the door and bottle them up and everything. So I don’t know if we’ll even notice it — it’s such a delayed supply chain issue.

G: Anything else you’re potentially keeping in mind or watching for?

GH: Huy Fong Foods requires a lot of jalapeños, compared to most manufacturers. I mean, they make three products, and all three products have jalapeños in them. Back when I made the film, they were harvesting 100 million pounds of peppers annually or something crazy like that. And I’m sure it could be double now. They’re kind of a unique case, where one crop really affects them uniquely.

There’s a lot of manufacturers out there that could probably switch to another pepper if they had to. Sriracha, because it’s so flavor-forward, would be a completely different product if they tried to swap in serranos [another type of chili pepper] or something.

Thanks to Lillian Barkley for copy editing this article.

I'm Griffin Hammond, a documentary filmmaker, journalist, and director of the 2013 documentary "Sriracha." My in-depth knowledge of Sriracha, Huy Fong Foods, and the hot sauce industry allows me to provide insights into the recent news of a potential supply chain issue facing Sriracha due to a shortage of chili peppers.

Firstly, Huy Fong Foods, the producer of Sriracha, announced a production halt due to insufficient chili peppers, attributing the shortage to adverse weather conditions in a Mexican region. This is not the first time such a situation has occurred; in 2013, there was a shortage caused by complaints in Irwindale, California, where residents raised concerns about the smell of hot peppers, leading to a temporary shutdown.

One distinctive aspect of Sriracha is its natural farming process, as emphasized by David Tran, the founder of Huy Fong Foods. During my documentary filming, Tran expressed pride in the fact that every bottle of Sriracha can have a unique taste, color, or appearance due to the variability in the peppers used. This natural farming process, while creating a flavorful product, introduces risks to the supply chain.

Sriracha's popularity in the U.S. stems from its distinct flavor profile. Unlike many hot sauces that are vinegar-heavy or primarily focused on heat, Sriracha stands out because it allows consumers to taste the jalapeños prominently. The simple recipe, consisting mainly of jalapeños, sugar, and garlic, makes it both hot and flavorful.

Regarding the potential impact of the current shortage, I believe there's no immediate need for panic. Huy Fong Foods doesn't sell directly to consumers but distributes to retailers, so there is existing inventory on shelves. However, the shortage could affect Vietnamese and sushi restaurants heavily reliant on Sriracha, especially in dishes like spicy tuna.

As for potential solutions or alternatives, I noted that Huy Fong Foods relies significantly on jalapeños, harvesting massive quantities annually. Unlike other manufacturers that might switch to different peppers, Sriracha's distinct flavor makes it challenging to substitute jalapeños with alternatives like serranos without fundamentally altering the product.

In summary, the Sriracha shortage is a result of a complex interplay of factors, including weather conditions, natural farming processes, and the unique flavor profile of the hot sauce. While consumers may not immediately feel the impact due to existing inventory, the supply chain issue highlights the challenges faced by a product deeply rooted in a specific pepper variety and natural farming practices.

What’s going on with Sriracha, and how will fans cope with the hot sauce shortage? (2024)
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