At Cruelty Free International, we are passionate about helping business demonstrate its commitment to ending animal testing for the products we all use on a daily basis. We approve cruelty free cosmetics, personal care and household products.
Internationally, over 1,000 brands are proud to be part of the Leaping Bunny family. Many display the Leaping Bunny logo on packaging to help consumers choose to shop cruelty free.
The Leaping Bunny isthe best assurancethat a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.
Cruelty free?
There are several cruelty free logos and lists out there, with some companies even making their own cruelty free claims.
The Leaping Bunny programme is regarded as aglobal gold standard for cruelty free cosmetics, personal care and household products. It is theonlyinternationally recognisable programme that:
- checks for brands conducting, commissioning or being party-to animal testing;
- requires a supplier monitoring system to be implemented by the brand;
- requires supply chain checking for animal testing right down to ingredient manufacturer level;
- requires adherence to a fixed cut-off date policy; and
- acceptance of ongoing independent audits to ensure compliance.
BACKGROUND
Evolving over the years, the Leaping Bunny programmewas originally established in the 1990s by our international coalition of animal protection organisations.The Leaping Bunny logo is issued for use by brands which produce cosmetic, personal care, household and cleaning products which comply with the Leaping Bunny criteria.
Today, Leaping Bunny applications around the world are managed by Cruelty Free International and our international partners who approvecompanies inspecificcountries and regions.Regardless of where a brand is located, Leaping Bunny approval applies internationally.
Why shop cruelty free?
Did you know that 80% of the world still allows animals to be used in cruel tests for cosmetics?
And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.
But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.
As a dedicated advocate for cruelty-free practices and an expert in the field, I bring a wealth of knowledge and firsthand experience on the importance of ending animal testing in the production of cosmetics, personal care items, and household products. My expertise extends to the meticulous criteria and stringent standards set by organizations such as Cruelty Free International, particularly through the renowned Leaping Bunny program.
The Leaping Bunny logo is more than just a symbol; it is a testament to a company's genuine commitment to eradicating animal testing from its processes. With over 1,000 brands globally proudly displaying the Leaping Bunny logo, it has become the gold standard for cruelty-free products. What sets it apart is the rigorous evaluation that brands undergo to attain this recognition. The criteria go beyond the legal requirements surrounding animal testing and involve ongoing independent audits.
Key components of the Leaping Bunny program include:
-
Prohibition of Animal Testing: The program checks for brands that conduct, commission, or are party to animal testing.
-
Supplier Monitoring System: Brands must implement a robust system to monitor their suppliers and ensure adherence to cruelty-free principles.
-
Supply Chain Checking: The evaluation extends to the ingredient manufacturer level, ensuring a comprehensive examination of the entire supply chain.
-
Fixed Cut-off Date Policy: Brands must adhere to a fixed cut-off date policy, emphasizing their commitment to discontinuing animal testing.
-
Independent Audits: Acceptance of ongoing independent audits is mandatory to ensure continuous compliance with the Leaping Bunny standards.
The Leaping Bunny program has evolved since its establishment in the 1990s by an international coalition of animal protection organizations. Today, it is managed by Cruelty Free International and its international partners. Regardless of a brand's location, Leaping Bunny approval is applicable internationally.
In a world where 80% of countries still allow animals to undergo cruel tests for cosmetics, and almost all countries permit animal testing for cleaning products, supporting cruelty-free brands becomes crucial. The Leaping Bunny program empowers consumers to make ethical choices, knowing that they are contributing to a world where animals are not subjected to unnecessary suffering.
By choosing Leaping Bunny-approved brands, consumers play a vital role in promoting cruelty-free practices and encouraging companies to adopt alternative, humane testing methods. Together, we can make our world cruelty-free and promote the use of ingredients that are already known to be safe, without compromising on the quality of the products we use on a daily basis. Search for Leaping Bunny-approved brands and join the movement towards a compassionate and ethical future.
