What is asset management? | Lloyds Bank (2024)

What do asset management companies do?

Asset management firms managefunds for individuals andcompanies. Theymakewell-timed investment decisions on behalf of their clients to grow their finances and portfolio. Working with a group of several investors,asset management firmsare able to diversify their clients' portfolios.

An asset manager’s main role is investing wealth. To maximise your potential returns, they monitor and assess the market to look for threats and opportunities and adjust your portfolio accordingly.

Utilising these areas of expertise, an asset management company will manage your portfolio daily to minimise your risks and seize new opportunities.

Advantages of asset management

  • An asset management company will have a great deal of resources and services at their fingertips. This means you’ll have more investment options than trying to do this for yourself.
  • Your asset manager will aim to ensure your investments meet your financial objectives with the level of risk you have allowed them to take.Annual reviews are there to assess whether the strategy still meets your needs. If your needs have changed, you will be switched you to a new strategy.

Disadvantages of asset management

  • You may be able to reach your investment or savings goals without any outside help, using traditional savings products, like ISAs.
  • Many asset managers require a minimum level of investment, which could be more than you’re looking to invest.
What is asset management? | Lloyds Bank (2024)
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