In my opinion, the key points of management are found in the principles that I have applied and validated in managing Kyocera and KDDI. In my work to rebuild Japan Airlines (JAL), the former flagship carrier of Japan, I speak to the JAL executives daily about my understanding and application of these principles.
It doesn't matter where you are: geographic location and national borders do not change these management essentials. The Twelve Management Principles use the question "What is the right thing to do as a human being?" as the most basic decision-making criteria. I believe that this universal philosophy transcends differences in nationality, ethnicity, culture and language.
The Twelve Management Principles
- 1. Clearly State the Purpose and Mission of Your Business.
- 2. Set Specific Goals.
- 3. Keep a Passionate Desire in Your Heart.
- 4. Strive Harder than Anyone Else.
- 5. Maximize Revenues and Minimize Expenses.
- 6. Pricing Is Management.
- 7. Success Is Determined by Willpower.
- 8. Possess a Fighting Spirit.
- 9. Face Every Challenge with Courage.
- 10. Always Be Creative in Your Work.
- 11. Be Kind and Sincere.
- 12. Always Be Cheerful and Positive. Hold Great Dreams and Hopes in the Pureness of Your Heart.
Taken from a speech given at "The 2010 Inamori Kazuo Management Philosophy Tsingtao International Forum" on October 31, 2010
