FAQs
However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand.
What was removed from Toblerone? ›
The Toblerone bar is removing the iconic Matterhorn peak silhouette from its packaging, says Dirk Van de Put, CEO of Toblerone parent company Mondelēz International (ticker: MDLZ).
What is the hidden logo on Toblerone? ›
Have you ever noticed the hidden secret in the iconic Swiss chocolate bar logo? It's a white bear standing up on its hind legs inside the mountain, a prominent design feature. The bear is so large that it takes up almost the entire mountain, and once you've seen it, you can't unsee it.
What is the new Toblerone caramel? ›
Introducing the Golden Caramel Crunchy Edition - with toasted corn, popcorn and salted caramel chips. Limited availability, personalise your exclusive Golden Toblerone now.
Why is Toblerone so special? ›
Toblerone is a Swiss chocolate bar made with honey and almond nougat. Created in 1908 by Theodor Tobler, Toblerone is now available around the world and is instantly recognized thanks to its unique chocolate peak shape and unmistakable packs.
Which country eats the most Toblerone? ›
Switzerland leads the chart with an annual consumption of 8.8 kg per person, closely followed by Germany at 8.4 kg. Ireland and the United Kingdom are also significant consumers, with figures around 8.3 kg and 8.2 kg, respectively.
Is Toblerone not made in Switzerland anymore? ›
Toblerone must remove Matterhorn from chocolate packaging over 'Swissness' rule Toblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself "Swiss-made." That branding change will include swapping the iconic peak for a more generic one.
What animal is on a Toblerone? ›
Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose heraldic animal – a bear – is hidden inside the Matterhorn's image on the packaging.
What is the hard stuff in Toblerone? ›
Toblerone contains nougat/ine pieces mixed in with the chocolate. Nougat/ine contains egg and is sticky and white. In addition there are small pieces of almond, this is white and will have become sticky in contact with the included honey and other ingredients.
What is the pink Toblerone? ›
The Toblerone Pink bar is a lovely shade of pink, and is made from white chocolate flavoured with tart raspberries and sweet strawberries. It's still got the signature almond crunchy base as the OG Tobes and the other flavours, but just with a pretty-in-pink Valentine's Twist.
Toblerone already swiched identity (see images below) in 2022 with the agency Bulletproof, redesigning its letters to be more faithful to the original logo, and highlighting the chocolate triangle with a new, more vintage, handwritten typeface as a "genuine" writing, a signature, which bears the name of its founder; ...
Is the Toblerone logo gone? ›
10 mrt. Next time you're at an airport, quickly grab a collector's item Toblerone. The iconic image of the Matterhorn - with an image of a bear hidden within it - will soon no longer appear on the packaging of Toblerone bars due to strict Swiss regulations.
What is the chewy thing in Toblerone? ›
The Swiss chocolate, infused with honey and chewy bits of almond nougat, has been a Swiss staple for more than 100 years and has proudly displayed the nation's most famous mountain peak on its packaging.
What is the crispy thing in Toblerone? ›
Made from deliciously decadent ingredients, Toblerone Swiss milk chocolate with crunchy almonds is a delight for any chocolate lover.
Is Toblerone a luxury chocolate? ›
Toblerone Truffles: Diamonds Last For a Moment. Inspired by luxury brands, the global “Never Square” campaign looks at conventions and standards with a cheeky, authentic point of view, positioning Toblerone as a premium chocolate offering.
What are the triangles in Toblerone? ›
Well, one delicious Toblerone triangle chunk weighs approximately 32.7g meaning that there are (*insert calculator sounds) 11 triangles in a 360g bar.
What is the story behind Toblerone? ›
Toblerone was created in the Swiss city of Bern in 1908 by Theodor Tobler, with its distinctive shape reportedly inspired by his mountainous homeland and the Matterhorn in particular.
Why is Toblerone always in airports? ›
Toblerone is associated with airports because of its popularity in duty-free shops, its appeal as a gift or souvenir, strategic marketing, and convenience for travelers. However, it is not exclusive to airports and can be found in various other retail locations worldwide.
What is the purpose of the Toblerone shape? ›
Toblerone: Chocolate Mountains
Each bar is made up of a series of triangular peaks, resembling a mountain range, which is said to have been inspired by the Matterhorn mountain in the Swiss Alps. The chocolate bar Toblerone has been successful in trademarking its triangular shape.