The woman behind the McDonald’s mastermind was a saint (2024)

The man behind McDonald’s was a larger-than-life, almost mythical figure. Ray Kroc, a conservative salesman, helped brothers Dick and Mac McDonald franchise their fast-food burger stand, eventually buying them out and transforming a nearly bankrupt small business into a global brand.

While many are familiar with the story of the man who made the McDonald’s fortune, most have not heard about the woman who gave most of that money away. Joan Kroc, Ray’s third wife, an erstwhile co*cktail pianist, inherited $500 million when Ray died in 1984 — and donated millions when she died two decades later.

Ray and Joan are getting a lot of buzz these days: The movie “The Founder,” starring Michael Keaton as Ray Kroc and Linda Cardellini as Joan, opens Jan. 20. Last fall, the book “Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away” by Lisa Napoli (Dutton) focused on Joan, telling the incredible tale of the woman who once described herself as a “maverick salvationist.”

And maverick she was: Napoli paints a picture of a Givenchy-wearing, jewel-clad character who did what she wanted and had fun doing it.

Her marriage to Ray, whom she met at a St. Paul, Minn., dinner club in 1957 when both were already married, was not a smooth one. They finally wed in 1969, but Ray had a drinking problem and a strong temper that led her to file for divorce just two years later. They mysteriously reconciled, but the drinking would poison their marriage until his death in the mid-’80s. When he died, Joan was suddenly fantastically rich — and free to do with all this money as she saw fit.

“Becoming caretaker of the fortune was, in a way, Joan’s reward for having endured life with Ray,” writes Napoli.

The woman behind the McDonald’s mastermind was a saint (1)

At the height of the AIDS crisis, Joan contributed millions of dollars to research. When a flood destroyed much of Grand Forks, ND, Joan contributed $15 million in relief funds under the stipulation that she remain completely anonymous. (Townspeople would refer to their benefactor as “the Angel of Grand Forks.”)

“She was interested in sponsoring people who were doing things she thought were great,” Napoli tells The Post. “If she met you on a plane or saw a news story that would pierce your heart, she would often get out her checkbook.”

For years after Ray’s death, she gave millions of dollars in mostly anonymous donations to homeless centers, substance-abuse organizations, theaters, hospitals, domestic-abuse shelters, Greenpeace, medical research and the Democratic party.

She died in her own bed on Oct. 12, 2003, surrounded by her daughter and granddaughters. Weeks later, the details of her will would be unveiled. She left $1.5 billion to the Salvation Army, the largest gift ever given to the charitable organization by far. She also left $190 million to NPR, but the sum would reach $225 million by the time the gift was delivered. (“Is that the silver club or the gold club?” joked the co-executor of the will.) The list went on and on: “Sixty million dollars to be spread among the 120 Ronald McDonald Houses . . . Fifty million dollars apiece to each of the two peace centers Joan had built . . . Twenty million dollars to San Diego Hospice. $10 million each to the [San Diego] zoo and the opera she’d once walked out on . . .” And that’s just a partial list.

“He would be remembered for hamburgers, as it should be,” writes Napoli. “But she, at least, wanted the name Kroc to be remembered for giving.”

As a seasoned expert with a deep understanding of various topics, including business history and philanthropy, let me provide some context and insights into the concepts mentioned in the article.

Firstly, the article revolves around the intriguing story of Ray Kroc, the man behind the global success of McDonald's. Ray Kroc, a conservative salesman, played a pivotal role in franchising the fast-food burger stand originally founded by Dick and Mac McDonald. His entrepreneurial vision and business acumen transformed the small business into a renowned global brand.

The narrative then shifts to the lesser-known figure, Joan Kroc, Ray's third wife. Joan, an erstwhile co*cktail pianist, inherited a substantial fortune of $500 million when Ray passed away in 1984. The article emphasizes her remarkable philanthropic endeavors, showcasing her as a generous and unconventional character.

The expertly crafted narrative highlights key elements:

  1. Ray Kroc's Legacy: Ray Kroc's legacy is presented as larger-than-life, depicting his journey from a conservative salesman to the man who turned McDonald's into a global brand. The article touches on his partnership with the McDonald brothers and the eventual transformation of the small business into a thriving franchise.

  2. Joan Kroc's Philanthropy: Joan Kroc's role as a philanthropist takes center stage. Her significant contributions during the AIDS crisis and her anonymous donation of $15 million for flood relief in Grand Forks, ND, underscore her commitment to charitable causes. The article portrays her as a maverick philanthropist with a penchant for supporting endeavors she deemed great.

  3. Marriage Dynamics: The article delves into the complexities of Ray and Joan's marriage, noting the challenges they faced, including Ray's drinking problem and temper. Despite these issues, Joan's inheritance upon Ray's death is portrayed as a reward for enduring the difficulties in their relationship.

  4. Joan's Charitable Contributions: The article lists various organizations and causes that Joan supported, ranging from homeless centers and substance-abuse organizations to theaters, hospitals, and environmental causes like Greenpeace. Her extraordinary bequests, including $1.5 billion to the Salvation Army and $190 million to NPR, underscore her commitment to making a positive impact.

  5. Legacy of Giving: The closing remarks highlight Joan Kroc's desire for the Kroc name to be remembered for giving, contrasting it with Ray Kroc's association with hamburgers. This reflects her vision for a lasting impact through her philanthropic contributions.

In conclusion, the article weaves a captivating narrative that combines business history, personal relationships, and philanthropy. It provides a glimpse into the lives of Ray and Joan Kroc, shedding light on the man behind McDonald's success and the woman who chose to give back on an unprecedented scale.

The woman behind the McDonald’s mastermind was a saint (2024)
Top Articles
Latest Posts
Article information

Author: Ms. Lucile Johns

Last Updated:

Views: 6356

Rating: 4 / 5 (61 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Ms. Lucile Johns

Birthday: 1999-11-16

Address: Suite 237 56046 Walsh Coves, West Enid, VT 46557

Phone: +59115435987187

Job: Education Supervisor

Hobby: Genealogy, Stone skipping, Skydiving, Nordic skating, Couponing, Coloring, Gardening

Introduction: My name is Ms. Lucile Johns, I am a successful, friendly, friendly, homely, adventurous, handsome, delightful person who loves writing and wants to share my knowledge and understanding with you.