The Real Reason Arby's Changed Its Slogan - Mashed (2024)

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The Real Reason Arby's Changed Its Slogan - Mashed? ›

Arby's wanted to target millennials

It also has a new tagline: “Arby's. We Have The Meats … for Sandwiches.” “The changes are merely evolutionary,” says Rob “We needed to refresh our campaign, but we wanted to do it in a way that will be consistent with the previous campaign.” That is the key to their success.

Arby's | We Have The Meats®

A Louisville-based company filed a trademark infringement lawsuit against Atlanta-based chain Arby's to stop it from using the slogan "Eat Your Bourbon," reports WDRB. Arby's was using the slogan in marketing material for its bourbon-bacon sandwiches.

Arby's is ditching its "Slicing up freshness" tagline and is hoping to appeal to a younger audience with a brand refresh and new tagline, "We have the meats."

Since 2014, Rhames has provided the narration for numerous Arby's commercials, with the slogan "Arby's: We have the meats!"

2012 – 2013: Another Update. The previous logo stayed with the company for decades before they decided that it was time that the logo got another chance. This time the brand kept the basic concept for the new logo but now opted to make it a glossy and 3D version.

They wanted to call their restaurants "Big Tex", but that name was already used by an Akron business. Instead, they chose the name "Arby's," a phonetic pronunciation of the letters R and B, short for "Raffel brothers".

meats!”

The slogan was still "Slicing Up Freshness", but later soon changed to "We Have the Meats".

Is Arby's owned by Mcdonald's? ›

Inspire Brands LLC is an American fast-food restaurant franchise company. Owned by Roark Capital Group, it owns the Arby's, Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, Mister Donut, Dunkin' Donuts, and Baskin-Robbins chains, which have a combined 31,700 locations and US$30 billion in system sales.

Arby's was hit with a new lawsuit alleging its famous ads touting meaty sandwiches greatly exaggerate what's actually served. Ad photos of Classic Roast Beef, Smokehouse Brisket, and other fare make the sandwiches look like much, much more, according to the suit, filed Tuesday against Arby's Restaurant Group Inc.

Regardless, Arby's is certainly not solely counting on support from vegans and vegetarians. Corporate is always considering new ways to bring in fresh meat (pun intended) to keep profits high, which is why it changed its slogan in 2014 to cater to this specific set of customers.

Although prices can vary, one New York location is selling the burger for $8.49, while a medium-sized meal is available for $13.49. Arby's Wagyu Steakhouse Burger first appeared on menus in May 2022 and sold out in two weeks despite the chain planning to sell the item for six to eight weeks.

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Inspire Brands was formed when Arby's Restaurant Group merged with Buffalo Wild Wings on February 5, 2018. Buffalo Wild Wings also owned the Rusty Taco chain.

But people who know Arby's also know the iconic cowboy hat, but people will also remember the classic cowboy hat sign they used to have. Today, less than 100 original Arby's cowboy hat signs remain in the entire United States; Texas is one of the few states where you'll find them.

The brothers took a chance and on Thursday, July 23, 1964, when they opened their first quick service roast beef sandwich shop in Boardman, Ohio. They were going to call it “Big Tex,” but that name was already in market use, so they called the shop “Arby's” based on the initials of “R” and “B” of Raffel Brothers.