The Little Debbie Logo Gets a Makeover, Its First Since 1985 (2024)

COLLEGEDALE, Tenn., May 7, 2013 /PRNewswire/ -- McKee Foods, the makers of Little Debbie Snacks, has given the Little Debbie logo a makeover. Rolling out now on select products, this is only the third version of the logo since the Little Debbie brand was introduced in 1960.

(Photo: http://photos.prnewswire.com/prnh/20130507/CL08561)

Consumers should start seeing the new logo on Little Debbie cartons over the coming months as McKee Foods' independent distributors stock store shelves with freshly baked snacks. Based on current sales, the redesigned logo will appear on more than 800 million Little Debbie cartons annually.

The new logo is still based on the original photograph of McKee Foods Executive Vice President Debbie McKee-Fowler, when she was just three-and-a-half years old. She's the granddaughter of the founder, O.D. McKee. But the picture of the little girl has been updated.

Here are some of the changes that have been made to the Little Debbie logo:

  • Little Debbie's auburn hair is darker and has fewer curls.
  • She's wearing a more updated plaid shirt with a rounded "Peter Pan collar." (She wore a lace-embroidered pointed collar before.)
  • She's still wearing the straw hat, but the hat string — which is called a "stampede string" — was removed.
  • The red ribbon, with the name Little Debbie on it, also now has a more contemporary style.

"The previous logo looked a little dated, so it was time for a minor makeover," said Chris McKee, executive vice president of marketing and sales for McKee Foods. "We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler."

After launching in 1960, Little Debbie did not redesign its original logo until 1985. The new logo change for 2013 took a year to complete and required 16 different renderings. Executive Vice President Debbie McKee-Fowler approved the logo redesign herself.

"I love the new look," said Debbie McKee-Fowler. "We thought it was best to make subtle changes as opposed to dramatic changes."

"Just because the outside of the box may look a little different, what's inside is still the same — delicious, freshly baked snacks from our family to yours," said Chris McKee.

To learn more about McKee Foods or Little Debbie, please visit littledebbie.com.

SOURCE McKee Foods

The Little Debbie Logo Gets a Makeover, Its First Since 1985 (2024)

FAQs

How old is the Little Debbie logo? ›

thought his granddaughter, Debbie, would be the perfect face for his delicious treats, and on August 23, 1960, the brand was born. The first full-color Little Debbie portrait was created in 1960, the same year as the original line art version. It was introduced on packaging later in the year.

Who is the girl on the Little Debbie logo? ›

Real-Life Little Debbie Is All Grown Up (And Doing Well!)

Debbie McKee-Fowler is the original inspiration for the Little Debbie logo and is currently the Executive Vice President of McKee Foods, the company created by her grandfather.

What is the oldest Little Debbie snack? ›

While the Oatmeal Creme Pie was the original Little Debbie snack cake, there were 14 different varieties by 1964 including the ever-popular Nutty Buddy® Wafer Bars and Swiss Cake Roll.

What is Little Debbie's real name? ›

Debbie McKee-Fowler is the granddaughter of the brand's founder O.D. McKee. O.D. and his wife, Ruth, founded McKee Foods in 1934. O.D. had spent some time selling Virginia Dare cakes out of his car and found he could successfully support his growing family through door-to-door sweets.

What religion is Little Debbie? ›

From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists.

What age is Little Debbie? ›

Lil Debbie
BornFebruary 2, 1990 (age 34) Albany, California, U.S.
GenresHip hop
Occupation(s)Rapper, model, fashion designer, DJ
Years active2011–present
6 more rows

Is Little Debbie a girl or a boy? ›

Little Debbie, whose picture is often featured on products, was a real little girl and the granddaughter of O.D. and Ruth McKee, the founders of McKee Foods, a family bakery. Little Debbie, now Debbie McKee-Fowler, is an executive with McKee Foods.

Is Little Debbie a child? ›

We all know her smile: Little Debbie is the super cute, straw-hat-wearing, auburn-haired, blue-eyed little girl who is the face of delicious treats like Oatmeal Creme Pies, Zebra Cakes, and Cosmic Cupcakes. But you may not know that Little Debbie was very much a real person. Little Debbie is the granddaughter of O.D.

Who is older hostess or Little Debbie? ›

According to their respective websites, both brands originated in the 1910s (1913 Little Debbie, 1919 Hostess). In the 1930s, both companies launched their first iconic products: the Little Debbie Oatmeal Creme Pie and Hostess' Twinkies. Since then, the companies have been going head to head with their products.

Is the original Little Debbie still alive? ›

Yes! As Little Debbie's website explains, “Debbie is still involved with the business today! Debbie McKee-Fowler currently holds the position of Executive Vice President and serves on the McKee Foods Board of Directors.” In fact, the Little Debbie website has a trove of interesting information about the snack brand.

What is the most sold Little Debbie snack? ›

While you might think Swiss Rolls took the cake, Fudge Rounds were found to be the most popular Little Debbie snack in the country, taking the top spot in 13 states. Surprisingly, Swiss Rolls were the most popular in only one state: Michigan.

When did Twinkies come out? ›

Twinkies were invented on April 6, 1930 at the Continental Baking Company in River Forest. Manager James Dewar noticed that the equipment used to make the company's small, baked strawberry shortcakes sat idle when strawberries were out of season.

Have Little Debbie's gotten smaller? ›

I will still enjoy Little Debbie but I will continue to be disappointed in the new small size. Little Debbie seems to be getting smaller and smaller as the price goes up. The flavor remains the way I remember it but the individual cakes are not close to what they used to be.

Who is the face of Little Debbie? ›

Debbie McKee-Fowler. Best known as the original Little Debbie, the face of Little Debbie snacks. She is also the Executive Vice President of McKee Foods, a company that was founded by her grandfather.

Do they still make banana twins? ›

My husband said that banana twins were one of the snack cakes he remembered eating as a kid. Did you know those cakes have been discontinued?

How old is McKee Foods? ›

McKee Corporation is Founded

McKee Foods Corporation was founded in 1934 when O.D. McKee and his wife, Ruth, bought Jack's Cookie Company, a small bakery in Chattanooga, Tenn., and started baking small cakes. O.D. spent the previous year selling 5-cent Virginia Dare cakes from the back seat of his 1928 Whippet car.

How long have Little Debbie Christmas tree cakes been around? ›

Celebrate the holidays with Santa's favorite treat, and experience the seasonal classic that's been enjoyed since 1985!

Top Articles
Latest Posts
Article information

Author: Carlyn Walter

Last Updated:

Views: 6566

Rating: 5 / 5 (50 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Carlyn Walter

Birthday: 1996-01-03

Address: Suite 452 40815 Denyse Extensions, Sengermouth, OR 42374

Phone: +8501809515404

Job: Manufacturing Technician

Hobby: Table tennis, Archery, Vacation, Metal detecting, Yo-yoing, Crocheting, Creative writing

Introduction: My name is Carlyn Walter, I am a lively, glamorous, healthy, clean, powerful, calm, combative person who loves writing and wants to share my knowledge and understanding with you.