The dip that roared: How hummus conquered the U.S. (2024)

Available in 25 different flavors, the chickpea paste is the choice of celebrities and housewives alike.

The dip that roared: How hummus conquered the U.S. (1)

Yoram Gabison

The dip that roared: How hummus conquered the U.S. (2)

Yoram Gabison

Top executives at the Strauss food company must have been overjoyed when Justin Timberlake performed in Israel last month. Not because they are necessarily fans of his music, but because his trip played prominently in gossip columns around the world. As usual, the media hunted for tidbits about the demands the singer made of his local producers and, in Timberlake’s case, they included whiskey, air filters - and a vegetable tray with a hummus dip.

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The dip that roared: How hummus conquered the U.S. (2024)
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