The custard powder that stood the test of time (2024)

When David Watson found a tin of custard powder that "expired" more than 15 years ago at the back of his grocery cupboard, he was far from horrified; he saw the dusty tin as a wonderful opportunity to prove his point about best-before dates.

The chairman of FACS - South Africa’s Food Advisory Consumer Service - Watson has been trying for many years to get consumers to understand that shelf-stable food such as maize meal, packet and tinned soups, rice, non-dairy cooldrinks, flour, rice, biscuits and cereals - does not become "rotten", "spoilt" or "toxic" after their best-before dates.

"The best-before date speaks to quality, not food safety, yet people perceive it as a food safety issue," Watson says.

Food scientists around the world cite consumer misunderstanding of best-before dates as a major contributor to unnecessary food waste.

As chair of the SA Association for Food Science & Technology’s 2019 congress, now under way in Boksburg, Gauteng, Watson shared with delegates how he cooked custard with that Nestlé custard powder - best-before March 2004 - and then had it analysed in a laboratory.

And then he ate it.

"It tasted bland and it was a bit stodgy, but it was still edible, and more importantly, the lab analysis revealed that it was perfectly safe to eat."

The product has been discontinued by Nestlé.

It is not illegal to sell food past its best-before dates, and a growing number of retailers across the country are selling food which is close to or just past its best-before dates, at heavily discounted prices.

But use-by dates, usually found on perishable foods, are indeed about food safety, especially after the pack has been opened. So consumers should avoid consuming food beyond its use-by date.

Adding to the date mark confusion, retailers have introduced sell-by dates to help with their internal stock management.

A sell-by date on its own does not conform to food labelling regulations. 
With a few exceptions, such as honey, salt and vinegar, products must have either a best-before or use-by date.

GET IN TOUCH:You can contact Wendy Knowler for advice with your consumer issues via email:consumer@knowler.co.zaor on Twitter:@wendyknowler.

The custard powder that stood the test of time (2024)

FAQs

What has happened to bird custard powder? ›

The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London.

What is the history of custard powder? ›

An act of love

Lady Elizabeth Bird had a terrible allergy to eggs, but absolutely adored eating custard (via Made Up in Britain). Being a talented chemist and doting husband, in 1837 Lord Alfred developed a custard powder derived from colored and flavored corn flour and sugar, according to Food Timeline.

How long does custard powder keep? ›

If you have a tin of your own aging in the kitchen right now, consider this your sign to dust it off (though custard powder can last for up to three years unopened, once opened it's a good idea to use it up in six months or so).

What is the name of the company which makes the famous custard powder? ›

Bird's is best known for the original custard powder, that gives you the power to create homemade custard perfect for you and your family.

Is custard powder healthy? ›

Custard powder contains egg yolks that have the ability to lower LDL or bad cholesterol levels in the blood and increase HDL or good cholesterol levels up to 20 per cent. Plus, it is low in fat and cholesterol and is a good option for those looking to maintain a healthy weight.

Is custard powder just cornstarch? ›

Custard powder is primarily made up of thickeners that give the pudding its texture. Cornstarch is usally the biggest component, since it is great for thickening liquids, disolves easily and is almost foolproof.

Does bird's custard powder expire? ›

When does custard powder expire? Unopened custard powder can last a fairly long time, usually about 2 to 3 years past the printed date on the package, as long as it's stored in a cool, dry place. Once the package has been opened, it should ideally be used within six months.

Who invented custard powder? ›

Alfred Bird (1811 – 15 December 1878) was an English food manufacturer and chemist. He was born in Nympsfield, Gloucestershire, England in 1811 and was later a pupil at King Edward's School, Birmingham. He was the inventor of a series of food products, most notably egg-free custard and baking powder.

Can dogs eat custard powder? ›

Dairy can be difficult to digest and can result in gastrointestinal upset, diarrhea and bloating. For these reasons, it is best to avoid feeding custard to your canine companion (sorry doggos).

Can you make your own custard powder? ›

Learn how to make custard powder in just 2 minutes and using only 3 ingredients (milk powder, cornflour/corn starch and vanilla sugar). What is this? You won't believe how quick and easy it is to prepare custard powder and then use it to make creamy homemade vanilla custard!

Can you eat custard 2 days out of date? ›

Food that has passed its best before date is safe to eat. Best before should be considered a rough guide rather than a strict rule. There is no reason to throw away food that goes past its best before date, it is perfectly safe to eat and will often taste just as good.

What is custard powder called in English? ›

custard powder in British English

noun. a powder containing cornflour, sugar, etc, for thickening milk to make a yellow sauce. See custard (sense 2)

What is the US equivalent of custard powder? ›

If a recipe lists custard powder and you don't have any, you can make some simple swaps to achieve the same effect. For each tablespoon of custard powder that's called for in your recipe, you can make your own custard mix with 1 tablespoon of cornstarch plus 1 teaspoon of vanilla extract and a pinch of fine salt.

What is the best brand of custard? ›

Top 10 Custard Products
  • Ambrosia. ...
  • Bird's. Instant Custard Powder Sachets Original. ...
  • Ambrosia. Ready To Serve Devon Custard Can. ...
  • Bird's. Traditional Custard Powder. ...
  • Ambrosia. Low Fat Custard Pots Light Devon Custard. ...
  • Ambrosia. Light 30% Less Sugar & Fat Devon Custard. ...
  • ASDA. Ready to Serve Custard. ...
  • Ambrosia. Devon Custard.

Where is the bird custard factory? ›

Custard Factory | Digbeth. Birmingham's famous Custard Factory was built by Alfie Bird to produce Bird's Custard in 1906.

Does bird's eye custard powder go bad? ›

Products like custard powder don't come with a use by date, instead they have "best before". To be honest I see no reason why if kept dry custard powder would ever be inedible. Especially if it is just the corn flour and colour mix.

Why is bird custard powder pink? ›

Why is custard powder pink until you add the liquid, upon which it becomes yellow? Custard powder is often coloured with a blend of tartrazine yellow or quinoline yellow food dyes, mixed with sunset yellow.

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