The 5 most popular Italian pasta brands worldwide (2024)

In this article, we are going to talk about the 5 most popular Italian pasta brands worldwide, as the food section cannot fail to include one of the most typical products of our country, the symbol of Italy itself. Pasta represents innovation and tradition, history and flavor, and is the most exported product in the world. There are about two hundred drawing machines and over a hundred pasta factories. Campania, Emilia Romagna, and Veneto are on top of the table of the main Italian pasta producers.

Like the United Kingdom is known for fish and chips, the States for its hamburgers, and Germany for its sausages, Italy is famous for pasta. The average Italian eats about twenty-six kilos of pasta every year and is present on the tables of families all around the world.

The 5 most popular Italian pasta brands worldwide

We’re going to explore the best pasta brands from Italian companies and the top Italian pasta companies together. Guided by Bell Italia’s sales ranking, our exploration provides an insight into the captivating pasta landscape that has won over the tastes and preferences of countless individuals.

1. Barilla Pasta: A global pasta company

At the pinnacle of the list stands Barilla, a company with a rich history. Founded by Pietro Barilla in 1877 as a bakery in Parma, Italy, the legacy has been continued through generations by his descendants, namely the three brothers Guido, Luca, and Paolo Barilla.

Barilla Pasta takes the spotlight as it produces an extensive array of pasta types, solidifying its position as the world’s largest pasta producer. This dominance translates into a significant presence, holding 40-45% of the Italian market share and 25% of the US market share. With a versatile range of pasta offered in various sizes, Barilla leaves no culinary desire unmet.

Beyond pasta, Barilla also reigns as Italy’s premier seller of baked goods. This reputation is further enhanced by the acquisition of the Swedish company Wasa. Moreover, on a global scale, Barilla holds the esteemed title of being the foremost manufacturer of flatbread, churning out over 60,000 tons annually. Notably, the company’s reach extends to the United States, where its pasta is marketed, and it sources the wheat predominantly from local suppliers.

Barilla, a renowned Italian pasta company, holds a prominent global position in the pasta industry. With a multitude of strategically placed facilities spanning various countries, the company’s international influence is substantial. These facilities are situated in Italy, Greece, France, Germany, Norway, Russia, Sweden, Turkey, Mexico, and the United States, including specific locations like Ames, Iowa, and Avon, New York. Moreover, the Italian pasta company operates mills across multiple regions, encompassing Italy, Greece, Sweden, Turkey, and the United States. This extensive network further cements Barilla’s reputation as a leader in the pasta industry on a global scale.

While the headquarters remain in Parma, Barilla has established offices in several other nations, including Austria, Belgium, France, Germany, Greece, the Netherlands, Poland, Russia, Slovenia, Sweden, Switzerland, Turkey, the United States, Mexico, Brazil, Australia, and Japan.

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2. De Cecco: The Italian Pasta Brand

Ranked second on the list is De Cecco, an Italian pasta brand that traces its origins back to 1886 when the De Cecco brothers established it in the charming town of Fara San Martino, located in Abruzzi, central Italy. The brand’s inception saw Nicola De Cecco initially focusing on wheat production in his stone mill before taking the step to establish the pasta factory.

In 1908, De Cecco Pasta adopted a logo featuring a girl carrying stacks of wheat, symbolizing its identity. Following the aftermath of World War II, the factory underwent reconstruction after being devastated by German bombardment. Recognizing the surge in demand during the post-war era, a new factory was erected in 1950 to accommodate the growing need.

The ’80s marked a significant expansion, as a new production site in Fara San Martino was built, effectively doubling the company’s production capacity. Notably, in 1986, the company ventured into diversification by introducing its brand of olive oil. In the present day, De Cecco has expanded its offerings to include sauces, cereals, and tomato-based products.

The pasta brandcurrently stands as the third-largest pasta producer globally. Among their flagship product lines, De Cecco Spaghetti holds a significant place. These versatile spaghetti varieties pair exceptionally well with an array of sauces, ranging from seafood and meats to vegetables and cheese. Furthermore, they shine when served simply, accompanied by extra virgin olive oil, grated Italian Parmesan cheese, and a glass of fine Italian wine.

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3. Divella: Puglia’s Brand of pasta

Since 1890, the brand of pasta Divella has been dedicated to producing high-quality durum wheat. The journey began when Francesco Divella established his first mill for wheat processing in Rutigliano, a quaint town near Bari. Over the years, the unwavering dedication of multiple generations bore fruit, propelling the company’s expansion into international markets. Presently, the fourth generation helms the company, and Divella remains committed to upholding tradition in the pursuit of crafting top-notch pasta.

Diverse in its offerings, Divella produces a wide range of pasta varieties. With a presence in around 30 countries, the Italian pasta company exports its products while also providing label customization services. Since the inception of the first Divella mill in 1890, the company has consistently implemented rigorous quality controls and meticulous raw material selection. Paramount importance is placed on consumer safety, health, social responsibilities, and environmental consciousness.

We’ve prepared a special offer on Divella Pasta for our customers.

4. Garofalo: The Authentic Pasta from Italy

The history of Pastificio Lucio Garofalo and its Italian pasta is intertwined with that of Gragnano itself. It embodies the ancient art of crafting macaroni, translated into methodological expertise ensured by constant and thorough checks on both raw materials and the final product, along with cutting-edge technology.

Quality and flavor set this pasta apart, evident even in its packaging: transparent, symbolizing the belief that pasta-making is an ancient art deserving of advanced technology. Transparency extends to the package’s sides, where the pasta showcases imperfections and small broken pieces, a display of honesty seldom seen.

The company holds the belief that transparency is vital, continuing to honor the legacy of past artisans who wished for machinery to enhance the pasta-making process. Their goal is to produce pasta, one of the world’s most cherished foods, with ease and excellence, much like those who came before.

One of the most sought-after varieties is bronze-extruded pasta, perfectly suited for robust Italian pasta recipes like spaghetti with clams, which demands a format capable of embracing and melding with the sauce. In this dish, a drizzle of raw extra virgin olive oil added at the end of cooking is a must. Directly from Campania’s culinary tradition, spaghetti with clams stands as a quintessential dish in Italian cuisine, particularly beloved among seafood first courses.

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5. Rummo: the best pasta brand

Last but not least, we have Rummo, a small Italian pasta factory nestled in Benevento (central Italy), one of the precious few that upholds the traditional, slow-processing approach to pasta-making.

Rummo Pasta employs a deliberate and gentle blending of semolina and water during its preparation, resulting in an almost miraculous elasticity. Moreover, the utilization of specialized bronze dies during extrusion imparts a distinctive texture and a rugged surface to the dough, capable of elevating dishes from merely “good” to “delicious.”

The outcome of this dedicated methodology is a range of products of unparalleled quality, renowned for their flavor and attributes. They seamlessly complement an array of Italian pasta recipes. Presently, after 170 years, the historic via Dei Mulini factory has evolved into a cherished fragment of Benevento’s history, a testament to an age-old tradition. Thanks to this cherished legacy and six generations of expertise, Rummo Lenta Lavorazione® stands proudly as one of the premier pasta from Italy.

Discover the wholesale options of Pasta Rummo in the dedicated section of our online store

Pasta Brands: Bell Italia, Your Gateway since 2010

Discover the irresistible allure of authentic Italian products on our website, www.bell-italia.com. Uncover a treasure trove of unbeatable offers on a tantalizing array of famous pasta brands. Bring the essence of Italy to your supermarket shelves, wherever they are located. Delivering the best Italian consumer products has never been easier with Bell Italia – your ultimate partner for convenience, security, and excellence.

In the dynamic landscape of Italian food products wholesale, Bell Italia stands as a beacon of excellence. Since 2010, we’ve proudly taken the spotlight as the premier platform for Italian food products, including the best pasta brand. Our mission is to meet the wholesaler and retailer needs around the world. Our clients consistently stock their shelves with confidence, guided by market insights, emerging trends, and illuminating reviews of fresh Italian food delights. It’s no wonder our blog attracts a huge readership of nearly 50,000 passionate food enthusiasts from across the globe every month.

To explore our full range of enticing offers, connect with our savvy sales assistants, Giovanna Caprioli and Ezia Caputo. They’re here to guide you and provide all the information you desire. For immediate assistance, reach out via WhatsApp at +39 345 341 3539.