The 10 Most Popular Liquor Brands in the U.S. in 2023 (2024)

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The 10 Most Popular Liquor Brands in the U.S. in 2023? ›

Vodka remained the top-selling spirit in 2023, while the second-highest selling category, tequila and mezcal, gained even more of a lead on American whiskey.

Vodka remained the top-selling spirit in 2023, while the second-highest selling category, tequila and mezcal, gained even more of a lead on American whiskey.

The most popular hard liquor brand in the United States is Tito's Handmade Vodka. It sells over 11 million cases per year, making it the top-selling liquor in the US by volume. Tito's Handmade Vodka is gluten-free and made from 100% corn. It is known for its smooth taste and affordability.

There are six primary liquors — whiskey, brandy, vodka, rum, gin and tequila. These beverages fall under the liquor category because they use a similar distilling method, but each has a distinct flavor that arises from using different ingredients and aging processes.

How Byrdi's Samuel Thornhill created the 2023 Drink of the Year. The Bad Apple is a drink with a complex, five part recipe, is garnished with an oligosporus fermented apple — yep — and won the title of Drink of the Year presented by Patrón at the 2023 Drink of the Year Awards. The bartender behind the drink?

Among the 50 states and Washington D.C., New Hampshire takes the crown for the most alcohol consumed per capita, reporting 4.43 gallons per capita per year.

The most popular drink in America is sold at a 4000 percent markup and is responsible for tens of millions of discarded containers each day: bottled water.

Gallup also asked the drinkers what their booze of choice was, and beer remains the most frequently consumed drink, with 37% of respondents saying that they drink it “most often,” followed by liquor (31%) and wine (29%).

Jon Halper is owner and CEO of Top Ten Liquors and one of the Minneapolis/St.

What are the 10 most popular alcoholic drinks? ›

Beer. Beer is the most popular alcoholic beverage worldwide. In fact, after water and tea, beer is the most commonly-consumed drink in the world. Beer is also most likely the oldest alcoholic drink in history.

1. Vodka. Vodka retained the top spot in 2023 as the biggest-selling spirits category by volume. However, the category did experience a 2.6% decline, which took its nine-litre-case sales to 74.9m.

Beer. Beer is the most consumed alcohol in the world. In fact, after water and tea, beer is actually the most popular drink in the world. According to reports, in the 2022 brewing year, global beer production ended up increasing slightly year-on-year by 1.3% to 1.89 billion hectolitres.

Gallup also asked the drinkers what their booze of choice was, and beer remains the most frequently consumed drink, with 37% of respondents saying that they drink it “most often,” followed by liquor (31%) and wine (29%).

U.S. consumption share of beverages 2022, by segment

In 2022, bottled water accounted for roughly 25 percent of beverage consumption in the United States, making it the most consumed type of beverage that year.

As beer and cider sales dropped across most channels in 2023, sales grew at convenience outlets by 3.1%. 1 Similarly, wine sales were down overall by 1.4%1 – but convenience boosted the trend with sales up 9.6%1 vs. the year before.