Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks - What's Cool - Kids Web Japan (2024)

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Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks

Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks - What's Cool - Kids Web Japan (1)

Japan has a long-running culture surrounding snacks and sweet food. For example, Japanese-style confectionery has always played an important role within the traditional Japanese tea ceremony called “Sado.” These Japanese-style sweets were created through precise techniques and extensive experience, and are well-known across the world. Apart from these traditional Japanese delectables, there are many more unique and fun snacks being created in the present day. Many people, young and old, enjoy the taste and appearance of these treats. This article introduces modern sweets and snacks that are dearly loved by people in Japan.

Japanese Snacks Are Not Just About the Eating

In Japan, people often enjoy eating sweet things like fruit or confectionery in between meals. Many different sweets and snacks have been created using uniquely Japanese ideas. These include products that let you choose your favorite flavor from dozens of options, snacks that you can learn new things as you enjoy making them yourself, and region-specific snacks made using specialty ingredients from the local area. This wide range of snacks in Japan will continue to increase in the future.

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3 P.M. is snack time in Japan. This is a well-loved time in the day for everyone, both young and old, who are all eager to eat their favorite sweet things


Choosing a Snack is Part of the Fun

Convenience stores, supermarkets, and almost any other store that sells food will have an area dedicated to snacks, making it easy to find something tasty wherever you are. When school ends for the day, some students go out and buy treats to eat. There are even shops in town that only sell sweets and snacks, with many different products stacked high in narrow aisles—it is certainly a sight to see! You might feel as if you had wandered into a snack labyrinth. For kids in Japan, part of the fun is in choosing the snack that they want the most from a wide selection of delectables lined up on the shelves.

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Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks - What's Cool - Kids Web Japan (4)

Many sweets and snacks stacked up high. There are many large-scale stores in Japan dedicated to selling tasty things.


The Proof of the Pudding is in the Eating. Learn Exciting New Things by Enjoying Snacks

Many snacks in Japan cost about 10 to 100 yen each, making them easy for kids to buy. Despite their affordable prices, all of these treats look great and have many innovative features that make them fun. These are the defining characteristics of Japanese snacks.

One popular snack with kids is shaped like a stick. Its main ingredient is corn, and its crunchy texture will have you hooked. This snack comes in a variety of flavors, such as cream of corn soup, cheese, and chocolate. The packaging is different for each flavor, too. You may find yourself wondering which one to choose: should you go for your favorite flavor, or should you pick one with a nice package design?

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The snack called “Umai-bo” has many different package designs and flavors to try


Japan also has many sweets and snacks that kids can learn how to make themselves by mixing, kneading, or squeezing, before enjoying their tasty treat at the end. One particularly popular product among kids comes with a powder that you mix with water. As you continue to stir the mixture, it changes colors and expands, and watching these transformations is part of the fun. After stirring, this snack has a light, foamy texture, and comes in fun flavors including soda pop and grape.

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Neru-neru-neru-ne” changes color as you stir it, turning into a delicious snack. You can enjoy the process of making it as well as eating it.


There are some snacks with fun characters that are pleasing to look at. This product includes crunchy biscuits filled with chocolate, and each one has a picture of a koala drawn on it with caramel. There are over 500 different designs to see! Some of these pictures are rare and hard to find—you may come across one if you are lucky!

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Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks - What's Cool - Kids Web Japan (12)

Koala no Maachi” features cute pictures of koalas on it. You get different designs each time, so it is fun to open up the box and look at the drawings!


“Regional snacks” are also popular, and are only sold in specific areas. The appeal of these snacks is that they use local specialties in their ingredients, such as sweet potatoes, white potatoes, or apples. They are well-liked by grown-ups as well as kids, and many people pick them up as gifts for friends when going on a journey. When traveling in Japan, you can have a lot of fun looking for regional sweets and snacks from the places that you visit.

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Each of these snacks uses ingredients that are famously produced in that region, with sweet potatoes from Ibaraki Prefecture to the left, apples from Aomori Prefecture in the middle, and white potatoes from Hokkaido to the right. There are a very large number of regional sweets and snacks that offer appealing flavors as a result of the makers’ dedicated efforts.


Sweets and snacks in Japan are created with many different novel ideas and come in all shapes and sizes. They are loved by grown-ups as well as kids. Why not try to find a new favorite out of a broad selection and share it with your friends?

Tasty and fun! Explore a Diverse Selection of Japanese Sweets and Snacks - What's Cool - Kids Web Japan (2024)
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