Takis is taking its spice beyond the tortilla chip aisle.
New to the brand’sportfolio are Hot Nuts, which feature double crunch technology that allows the well-known Taki spice to be added into each and every bite, the Coppell, Texas-based company said.
“The opportunity to once again disrupt the market of salty snacks by bringing Takisunmatched intensity and flavor to the snack nuts category is something we could not pass up,” Sandra Peregrina, marketing manager for Takissnacks said. “We know Takisbrings excitement through intensity for our fans looking for an explosion of flavor, so we’re thrilled that our iconic brand can continue to satisfy snacking needs in an entirely new way.”
Available in three options, consumers can choose from:
- Fuego, the spiciest of the bunch contains a hot chili pepper and lime flavor;
- Flare, a milder take with chili pepper lime flavors; and
- Smokin’ Lime, which is the mildest of the group and has a smoky chipotle and lime taste.
Takis fans can find the newly launched Hot Nuts atretailers nationwide.
As a seasoned enthusiast in the realm of snacks and culinary delights, I bring a wealth of knowledge and hands-on expertise that extends far beyond the average consumer's understanding. My culinary journey has involved not just savoring a diverse array of snacks but delving into the intricate details of their composition, flavors, and market dynamics.
Now, let's dissect the information presented in the article about Takis' latest venture into the snack nuts category with their new product, Hot Nuts:
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Introduction of Hot Nuts by Takis:
- Takis, a well-established brand known for its intense and flavorful tortilla chips, is expanding its portfolio with the introduction of Hot Nuts.
- The company, based in Coppell, Texas, is aiming to transcend the traditional tortilla chip aisle and make its mark in the snack nuts category.
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Double Crunch Technology:
- The article highlights the incorporation of "double crunch technology" in the Hot Nuts. This suggests an emphasis on a unique textural experience, where each bite delivers a satisfying crunch.
- The application of this technology allows the infusion of the renowned Taki spice into every individual nut.
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Marketing Perspective:
- Sandra Peregrina, the marketing manager for Takis snacks, emphasizes the brand's intention to disrupt the market of salty snacks. The goal is to bring Takis' unmatched intensity and flavor to the snack nuts category, providing consumers with a novel snacking experience.
- The article quotes Peregrina expressing excitement about satisfying snacking needs in an entirely new way, indicating the brand's commitment to innovation.
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Product Varieties:
- The Hot Nuts come in three distinct options to cater to different taste preferences:
- Fuego: Described as the spiciest variant, featuring a hot chili pepper and lime flavor.
- Flare: A milder alternative with chili pepper lime flavors.
- Smokin’ Lime: The mildest option in the group, offering a taste of smoky chipotle and lime.
- The Hot Nuts come in three distinct options to cater to different taste preferences:
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Availability:
- Takis fans and snack enthusiasts can find the newly launched Hot Nuts at retailers nationwide, making the product easily accessible to a broad consumer base.
In essence, Takis is leveraging its well-established brand identity, known for intense and exciting flavors, to venture into the snack nuts market with Hot Nuts. The incorporation of double crunch technology and the variety of flavors demonstrate a strategic move to capture the attention and taste buds of consumers seeking a bold and unique snacking experience.
