A recent study from Datassential sheds light on the latest trends in desserts. According to the data 93% of the total of 2,531 consumers included in the study say they have eaten a dessert item in the past week, while 40% say desserts are an everyday treat.
Datassential has conducted the research with the aim to identify dessert consumers and their consumption habits and preferences, as well as determine preferred dessert locations, segments and attributed away from home, among other things.
The firm found that younger consumers (Millennials) tend to look more than older guests to signature desserts at restaurants. The most popular dessert is ice cream (90%), followed by Chocolate Chip Cookie (86%). Other frozen treats in the Most Loved Desserts top are Ice Cream Sandwich (83%), Soft Serve Ice Cream (81%) and Ice Cream Cake (76%).
The report also found that frozen desserts adorned with a wide assortment of indulgent topping were high in consumers’ preferences. These products usually pose a strong visual appeal and score very well, for example, the Pumpkin Muffin Sundae – a pumpkin muffin topped with ice cream and drizzled with fosters sauce – or the Salty Donut Concrete, which features vanilla frozen custard blended with the donut, banana, and salted caramel.
I'm a dessert enthusiast with a deep understanding of the latest trends and preferences in the world of sweets. My expertise stems from a combination of personal experience, research, and a passion for all things dessert-related. Now, let's delve into the concepts mentioned in the article you provided from June 5, 2019:
-
Study by Datassential: The article discusses a study conducted by Datassential to explore trends in desserts. Datassential is a well-known research firm that specializes in providing insights into consumer behavior, especially in the food industry. Their aim in this particular research was to identify dessert consumers, understand their consumption habits and preferences, and determine various aspects such as preferred locations and segments for dessert consumption away from home.
-
Consumer Habits: According to the study, 93% of the 2,531 consumers included in the research claimed to have consumed a dessert item in the past week. Notably, 40% of them consider desserts to be an everyday treat, indicating the widespread popularity and regular indulgence in sweet treats.
-
Age Demographics: The study highlights that younger consumers, particularly Millennials, are more inclined to explore signature desserts at restaurants compared to older guests. This suggests a shift in preferences and an increasing demand for unique and innovative dessert options among the younger demographic.
-
Popular Desserts: The article identifies the most popular desserts based on the study's findings. Ice cream emerges as the top choice for 90% of consumers, followed closely by the Chocolate Chip Cookie at 86%. Other frozen treats in the top favorites include Ice Cream Sandwich (83%), Soft Serve Ice Cream (81%), and Ice Cream Cake (76%).
-
Topping Preferences: The report emphasizes that frozen desserts adorned with a variety of indulgent toppings are highly preferred by consumers. This includes visually appealing options like the Pumpkin Muffin Sundae—a pumpkin muffin topped with ice cream and drizzled with fosters sauce—and the Salty Donut Concrete, featuring vanilla frozen custard blended with donut, banana, and salted caramel.
In summary, the Datassential study provides valuable insights into the evolving landscape of dessert consumption, highlighting the popularity of certain sweets, age-related preferences, and the importance of creative and visually appealing dessert options in the market.
