GITNUX MARKETDATA REPORT 2024
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- Last Updated: June 23, 2024
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In this post, we explore the world of sodas and the fascinating statistics behind some of the most popular brands. From Coca-Cola’s dominant global market share to Pepsi’s regional preferences, we delve into the numbers that shape the soda industry. Join us as we uncover interesting insights about consumer trends, brand values, and market shares in the competitive world of soft drinks.
Statistic 1
"Coca-Cola is the most popular soda brand in the world with a 43.3% market share."
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Statistic 2
"Pepsi follows with a 22.1% market share globally."
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Statistic 3
"Diet co*ke is third in line with a market share of 9.4%."
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Statistic 4
"Sprite, also part of the Coca-Cola company, has a global market share of 6.5%."
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Statistic 5
"About 1.7 billion servings of Coca-Cola are consumed globally every day."
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Statistic 6
"The Coca-Cola company's brand value is estimated to be over $59.2 billion as of 2021."
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Statistic 7
"Pepsi is most popular among consumers aging between 18-29 years old."
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Statistic 8
"Dr Pepper is the most popular soda in only one US state: Texas."
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Statistic 9
"Mexico is the largest consumer of soda in the world."
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Statistic 10
"Pepsi, despite being second globally, is North Carolina's favorite soda."
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Statistic 11
"Mountain Dew holds a global market share of 6.7%."
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Statistic 12
"Fanta, another product of Coca-Cola, has a 1.9% market share globally."
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Statistic 13
"Sales of Diet Pepsi have decreased significantly over the years, now it aligns with a 4.9% market share in the world."
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Statistic 14
"Coca-Cola's share in the soft drink market in the USA was 43.7% in 2020."
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Statistic 15
"Only six countries worldwide do not sell Coca-Cola."
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Statistic 16
"PepsiCo's brand value in 2020 amounted to approximately $18.16 billion."
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Statistic 17
"In 2021, Mountain Dew was the third most popular liquid refreshment brand in the United States."
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Statistic 18
"In 2020, Dr Pepper reached an audience of around 31 million users in the United States."
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Statistic 19
"Sprite sold approximately 1.4 million units in Supermarket, drugstores, mass merchandisers (including Walmart), gas/c-stores, military Commissary and Select Club, and dollar stores in the US in 2020."
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Statistic 20
"Coca-Cola Zero Sugar sold about 1 million units in Supermarket, drugstores, mass merchandisers (including Walmart), gas/c-stores, military Commissary and Select Club, and dollar stores in the US in 2020."
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In conclusion, Coca-Cola emerges as the undeniable leader in the global soda market, holding a substantial market share along with an impressive daily consumption rate and brand value. Pepsi follows closely behind, particularly popular among younger consumers and in specific regions like North Carolina. The statistics also highlight the varied preferences and trends in soda consumption across different age groups, regions, and nations. Noteworthy are the challenges faced by some soda brands, such as the declining sales of Diet Pepsi, contrasting with the consistent performance and strong presence of Coca-Cola and its affiliated products like Sprite. Overall, the data underscores the significant influence and popularity of these major soda brands in the world market.
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