Sonic is introducing a Red Bull Slush as energy drink market keeps growing (2024)

For the first time in its history, Red Bull is coming to a nationwide restaurant chain.

Next month, Sonic will start selling Red Bull Slushes at its more than 3,600 locations nationwide. Customers less keen on the taste of the energy drink can opt for a Cherry Limeade Red Bull Slush for the same caffeine boost.

Sonic's Chief Market Officer Lori Abou Habib said that the company had been working on adding an energy drink option to its menu for several years, but realized that it needed a strong brand name to get consumers interested. As part of its partnership with Red Bull, the Inspire Brands subsidiary will also sell cans of the energy drink at its locations.

While soda consumption has been declining in the U.S. as consumers opt for less sugary options, energy drinks have largely managed to buck the trend. Privately owned Red Bull is the market leader both globally and in the U.S., while Monster, which has a market value of $29.7 billion, nips at its toes, according to Euromonitor data.

Sonic's competitors Carl's Jr. and Hardee's previously teamed up with Monster, while regional chain Steak 'n Shake sells Red Bull in its locations.

The amount of the energy drink in each Slush is proportional to the size that a customer orders. Ordering the smallest size means two ounces of Red Bull, while ordering a Route 44 — a 44-ounce Slush — means the entire can gets poured in. And because Red Bull is only available in a can, not on tap or in a soda fountain, Sonic employees will actually be cracking open cans to make the new product.

The Red Bull Slush will launch nationwide April 29. Sonic's Happy Hour deal will apply.

Sonic is introducing a Red Bull Slush as energy drink market keeps growing (2024)

FAQs

Does Sonic have Red Bull Slush 2024? ›

📅: Available from November 2024 through April 2025. 🔍: Wherever @redbull is sold. 🥤: Expected in both 8.4 Cans and 12oz cans.

How much Red Bull is in Sonic Slush? ›

Each Medium Red Bull® Slush Contains 40mg of Caffeine. ***Tax not included. See menu or app for details. At participating SONIC® Drive-Ins from March 21, 2022 – August 28, 2022.

Does Sonic still sell Red Bull? ›

Red Bull® Energy Drink - Nearby For Delivery or Pick Up | Sonic.

What is the new drink at Sonic in 2024? ›

In March 2024, Sonic is coming out with two cool new drinks. First, there's the Sonic Blackout Slush Float to match the solar eclipse—it's going to be something special! Then, we've got the Sonic Dirty Drinks for a fun twist. Sonic's making this month extra memorable with these unique flavors.

What is make it dirty at Sonic? ›

The 'make it dirty' option at Sonic allows customers to add a tropical twist to their drinks. This includes a blend of coconut, cream, and lime, transforming standard soda flavors into creamy, refreshing beverages.

What does RT-44 mean in Sonic? ›

The amount of the energy drink in each Slush is proportional to the size that a customer orders. Ordering the smallest size means two ounces of Red Bull, while ordering a Route 44 — a 44-ounce Slush — means the entire can gets poured in.

Does Red Bull slush have Caffeine? ›

Not recommended for Children, Pregnant or Nursing. Women, and Persons Sensitive to Caffeine. Each. Medium Red Bull® Slush Contains 40mg of Caffeine.

What is Sonic's most popular slush? ›

What are the top flavors of Sonic slush?
  • Cherry Limeade Slush.
  • Real Fruit Strawberry Slush.
  • Limeade Slush.
  • Strawberry Limeade Slush.
  • Red Bull Dragon Fruit Slush.
  • Watermelon Slush.
  • Orange Slush.
  • Powerade Mountain Berry Blast Slush.
6 days ago

What drink is Sonic famous for? ›

Our signature Ocean Water is sweet and refreshing with the hint of Blue Coconut flavor, served over SONIC's famous ice.

What flavor is Sonic Big Red? ›

Though often thought to be bubble gum, its flavor is a combination of lemon and orange oils, topped off by a pure vanilla that offers a creamy aftertaste.

What are the healthiest drinks at Sonic? ›

Best: Diet Limeade

"Sweetened with artificial sweeteners, Sonic's Diet Limeade is 10 calories and contains no added sugar," says Thomason. This low-calorie, Sprite Zero-based Sonic drink accented with fresh lime is also low on the carb content.

Did Sonic ever sell alcohol? ›

Sonic Beach serves beer and wine. Remaining locations have been rebranded under the traditional Sonic name, although retaining the Sonic Beach logo.

Who bought out Sonic? ›

Inspire Brands on September 25, 2018, announced that it was buying Oklahoma City-based Sonic Drive-In for $2.3 billion. The acquisition was completed on December 7, 2018. Inspire Brands announced that it was buying Jimmy John's on September 25, 2019. The deal closed on October 18, 2019.

Did Arby's buy Sonic? ›

Arby's, Buffalo Wild Wings, Sonic, and Rusty Taco are now under the same umbrella company. Newly formed Inspire Brands struck another blockbuster restaurant deal, announcing Tuesday it entered into a definitive merger agreement to acquire Sonic Corp. for $2.3 billion.

Is the Red Bull slush back? ›

Red Bull Slushes are back at Sonic, including a new 'summer edition' flavor. Published: Mar. 28, 2022, 3:22 p.m.

What is the new slush at Sonic? ›

The all-black slush has what Sonic describes as a "sweet, cotton candy and dragon fruit flavor," all blended together to represent the "temporary darkness from the solar eclipse." It comes topped with soft serve and blue and purple galaxy-themed sprinkles to give it a true "out of this world" look.

Who has Red Bull slushies? ›

The Perfect Summer Drink

The new Red Bull Sumer Edition Juneberry Slush is an exclusive slush flavor that delivers the wiiings of Red Bull Energy Drink with the taste of juneberry, red grape, cherry, and red berries. Red Bull Slushes are available for a limited time at participating SONIC Drive-Ins nationwide.

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