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Award-winning artist puts his skills to the test as part of Drive-Thru Comedy Series
Dallas, TX (RestaurantNews.com) Hundreds of Fayetteville “Caniacs” got to cross “Meet Snoop Dogg” off their bucket list after the Doggfather made a surprise appearance at a local Raising Cane’s last week.
In true Snoop fashion, this wasn’t your ordinary meet-and-greet. Lines stretched around the building as locals “parked it like it’s hot” to try and get their favorite chicken fingers served up by the award-winning artist. Word spread quickly as a Customer’s TikTok video went viral and has since amassed 5 million views.
“Snoop is a huge Caniac and a good friend, so it’s always fun to work together,” said Raising Cane’s Founder & CEO Todd Graves. “This was part of our new Drive-Thru Comedy Series and a unique way for Snoop to promote his new album. We have a lot more fun surprises up our sleeves, so be sure to keep an eye out in the drive-thru. You never know who could be serving up our ONE LOVE® next!”
Last week’s pop-in at the Fayetteville Cane’s is just the latest in a series of appearances Snoop has made with the brand. Last year during the pandemic lockdown, DJ Snoopadelic joined Shaquille O’Neal (DJ Diesel) in hosting a Virtual Graduation Party for high school and college seniors across the nation. And earlier this year, Snoop was a special guest on Restaurant Recovery, a discovery+ and Cooking Channel series that followed Graves and his team as they helped struggling restaurant owners recover from the pandemic.
“Raising Cane’s partnered up for the release of my new album, Algorithm, so since I was near a Cane’s for a DJ gig last week, I decided to pop into a restaurant and see all the push and promotion behind my project,” Snoop Dogg said. “Then I told the employees to take 10 so I could jump in the drive-thru for a while and let the fans know my album drops November 19th. The Cane’s Crew and city of Fayetteville, ARK were incredibly friendly as always. I had a great time … and definitely gonna do it again in the near future.Drop into a Cane’s and check it out. Next city don’t meet me there, beat me there ugot2doit.”
Raising Cane’s is also helping promote Snoop’s new album and comedy series through in-Restaurant messaging, such as life-size standups, radio and billboards. For more information and to watch the first episode of Raising Cane’s new Drive-Thru Comedy Series, visit raisingcanes.com/dtcomedyseries.
Photos and Videos Approved for Media Use:
Photos:
https://www.dropbox.com/sh/gyr9sg8otjo581b/AACCu1bAmuACqQ0DD6Z0Ql5ya?dl=0
Videos:
https://dam.raisingcanes.com/web/12b825f96c593a6f/canes-comedy—snoop-dogg/
Viral TikTok:
https://www.tiktok.com/@bellenashh/video/7029095543167061253?is_copy_url=1&is_from_webapp=v1
Drive-thru Comedy Series:
https://raisingcanes.com/dtcomedyseries
About Raising Cane’s®
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE’S CHICKEN FINGERS has more than 590 Restaurants in 31 states and the Middle East with 75 new Restaurants and 20 new markets planned for 2021. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. In addition to being named the “Fastest Growing Chicken Chain” by Nation’s Restaurant News in 2020, Raising Cane’s was also named the #1 fast-casual restaurant for “Keeping Customers Safe.” More information is available at raisingcanes.com.
Contact:
Brooke Sundermier
Champion Management
972-930-9933
bsundermier@championmgt.com
As an expert in the field of entertainment and promotional strategies, I can confidently attest to the effectiveness and creativity demonstrated in the article about Snoop Dogg's surprise appearance at a Raising Cane's restaurant. This event is not merely a celebrity endorsem*nt but a well-thought-out marketing initiative that intertwines entertainment, promotion, and community engagement.
The evidence supporting Snoop Dogg's involvement is multifaceted. First and foremost, Snoop Dogg's previous collaborations with Raising Cane's, such as hosting a Virtual Graduation Party during the pandemic and appearing on Restaurant Recovery, establish a history of partnership. This context lends credibility to his recent surprise appearance at the Fayetteville Cane's.
The article mentions the Drive-Thru Comedy Series, a new promotional initiative by Raising Cane's, showcasing their ability to think outside the box. This series not only provides entertainment value but also serves as a unique platform for Snoop Dogg to promote his new album, Algorithm. The strategic alignment of the Drive-Thru Comedy Series with the promotion of Snoop Dogg's album exemplifies a well-coordinated and synergistic marketing approach.
Furthermore, the reference to a Customer's TikTok video going viral with 5 million views emphasizes the organic and widespread attention generated by the event. Social media plays a crucial role in modern marketing, and the viral nature of the video serves as tangible proof of the success of this promotional endeavor.
Raising Cane's Founder & CEO Todd Graves' statement adds another layer of authenticity to the article. His confirmation of Snoop Dogg's affinity for Raising Cane's and the collaborative, fun nature of their work together reinforces the genuine connection between the artist and the brand.
In terms of the broader promotional strategy, Raising Cane's commitment to supporting Snoop Dogg's new album is evident through in-restaurant messaging, including life-size standups, radio promotions, and billboards. This integrated approach ensures that customers across various touchpoints are exposed to the promotion, maximizing its impact.
To sum up, the article showcases a masterfully executed promotional strategy that leverages the star power of Snoop Dogg, the innovative Drive-Thru Comedy Series, and Raising Cane's commitment to creating unique and memorable experiences for their customers. The success of this initiative is substantiated by social media engagement, historical collaborations, and the endorsem*nt of key figures within the organization.
