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Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact.
The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad that featured a mix of celebrities.
The move to Martin reunites the agency with Jason Levine, the former Mondelez North America CMO, who is now CMO of Sabra.
