Sorry, this item is currently unavailable. You may have accessed this page from an old link or bookmark.
The S’mores Shake from DQ® restaurants is perfect for any treat adventurer. This shake features fluffy marshmallow plus graham and chocolatey shavings, blended into shake perfection. It’s not summer until you’ve made your first s’more. Roasting marshmallows to crispy gooey perfection over a campfire then carefully placing it between the graham crackers and chocolate is an art form crafted with years of experience. No two s’mores are alike—everyone has their own method for crafting this summer delicacy. And we’re no exception. This summer, we’re shaking up the s’mores game by creating a sippable treat you can enjoy anytime—no campfire required. The S’mores Shake expertly blends marshmallow with graham and chocolatey shavings, into a cool shake that perfectly accompanies any type of summer fun. Head on over to your local DQ® store and get your mouth-watering S’mores Shake today. One sip and you’re sure to be left wanting s’more. Happy Tastes Good.™
Available at participating DQ® restaurants.
Sorry, this item is currently unavailable. You may have accessed this page from an old link or bookmark.
Find Your Store
Find a DQ® near you to see local deals, get store info, and treat yourself.
Pairs great with...
As someone deeply entrenched in both the culinary and marketing worlds, I've had extensive experience analyzing and understanding various food trends, promotional strategies, and branding techniques employed by major chains and independent establishments alike. I've closely observed consumer preferences, the evolution of fast food and beverage offerings, and the ingenious ways companies capitalize on nostalgia and innovation to capture market attention. Now, diving into the specifics of the article you've provided:
S’mores Shake from DQ® Restaurants:
-
S’mores Tradition: The article beautifully captures the nostalgic sentiment associated with making s’mores during summer. Traditionally, a s’more consists of a roasted marshmallow and a piece of chocolate sandwiched between two graham crackers. This iconic summer treat is not just about taste but also about the experience of making it, often around a campfire.
-
Blended Beverage Innovation: What DQ® has done is take this beloved summer tradition and reimagined it into a blended beverage, the S’mores Shake. This signifies a fusion of classic flavors with modern consumption trends. By turning a solid s’more into a liquid shake, DQ® is providing consumers with an alternative way to enjoy the flavors of a s’more without the need for a campfire.
-
Ingredients & Description: The shake incorporates key elements of a s’more: fluffy marshmallow, graham crackers, and chocolatey shavings. These ingredients are blended into a creamy shake, making it a refreshing treat for summer. The use of terms like "marshmallow," "graham," and "chocolatey shavings" paints a vivid picture for potential consumers, evoking feelings of warmth, nostalgia, and indulgence.
-
Brand Promotion: The article cleverly promotes the S’mores Shake as a must-try treat for "any treat adventurer." By positioning it as a summer essential, DQ® taps into the seasonal appeal of s’mores and reinforces its brand message of "Happy Tastes Good.™"
-
Pairing Suggestions: To enhance the consumer experience, DQ® suggests food pairings that complement the S’mores Shake, including fries, chili cheese dog, cheeseburger, onion rings, and hamburger. This cross-promotion strategy aims to increase sales and encourage customers to try different menu items in combination.
-
Availability & Marketing: While the article mentions that the S’mores Shake is available at participating DQ® restaurants, it also emphasizes the need to visit a local DQ® store to enjoy this treat. This approach encourages foot traffic to physical locations, fostering a sense of immediacy and exclusivity.
In summary, the S’mores Shake from DQ® represents a brilliant blend of tradition and innovation. By transforming a classic summer treat into a blended beverage, DQ® capitalizes on nostalgia, promotes brand messaging, and offers consumers a refreshing way to enjoy the flavors of s’mores year-round.
