Aug 16, 2016
Did you know you can order your next pizza from Pizza Hut, right on your mobile phone? Neither did we… Until we received an SMS promotion from Pizza Hut’s dedicated SMS short code 694-88, which not only gave us a link to custom order our next pizza but also a discount to apply on the next order.
You can see the SMS promotion Pizza Hut sent out to all their SMS subscriber below.
When an SMS subscriber clicks on the link in the SMS promotion, they’re taken to Pizza Hut’s mobile ordering experience, which is obviously optimized for the mobile phone. You can see what this looks like in the mobile screengrab below.
To sign up to receive SMS promotions from Pizza Hut, simply text “JOIN” to their SMS short code – 69488, or click here.
Want more examples of how Pizza Hut is using text messaging? Check out the three different articles below that we’ve written about Pizza Hut in the past.
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As an avid enthusiast and expert in mobile marketing and SMS campaigns, I'm here to shed light on the intriguing use of text messaging by Pizza Hut, a prime example of how businesses leverage SMS for effective marketing. My extensive knowledge in the field allows me to dissect and analyze the strategies employed in the article dated August 16, 2016.
In the fast-paced world of mobile marketing, Pizza Hut employed a strategic SMS promotion through the dedicated short code 694-88, showcasing their forward-thinking approach. This not only demonstrates their understanding of contemporary consumer behavior but also highlights their commitment to embracing innovative channels for customer engagement.
The evidence lies in the SMS promotion itself, which not only provided a convenient link for custom pizza orders but also offered a tempting discount for the next purchase. This dual incentive strategy is a hallmark of successful SMS campaigns, enticing subscribers with personalized offers and immediate action.
The article mentions that Pizza Hut's SMS subscribers received this promotion, emphasizing the establishment of a direct and targeted communication channel. This approach not only ensures a higher reach among their audience but also enables a more personalized and engaging interaction, fostering customer loyalty.
Furthermore, the seamless integration of the SMS promotion with Pizza Hut's mobile ordering experience showcases their dedication to optimizing user experience on mobile devices. The mobile screengrab included in the article serves as visual evidence of Pizza Hut's commitment to providing a user-friendly and visually appealing interface for their customers.
For those intrigued by Pizza Hut's SMS marketing prowess, the article encourages readers to explore additional examples of Pizza Hut's text messaging strategies in three distinct articles. This points to a consistent and multifaceted approach, indicating Pizza Hut's comprehensive understanding of SMS as a powerful marketing tool.
In conclusion, Pizza Hut's SMS campaign stands as a testament to the evolving landscape of marketing, where brands capitalize on the immediacy and personalization offered by text messaging. The evidence presented in the SMS promotion, coupled with Pizza Hut's previous successes detailed in related articles, solidifies their position as innovators in the realm of restaurant SMS marketing.
