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The eye-catching headlines on the new findings started coming in waves. “Report: Human DNA Found in Hot Dogs” said USA Today, in a typical example.
This bizarre information came from a single document released on Oct. 17 by the consumer marketing arm of a company called Clear Labs, which had found traces of human DNA in 2 percent of the products sampled.
But don’t worry: There’s no evidence that hot-dog lovers are unwitting cannibals. It’s more a matter of hygiene in food production. The tiniest particles of hair, nails and skin could show up in these tests.
Even so, an executive at the company interviewed last week was unapologetic about the attention-grabbing finding.
“Its pretty unlikely that the human DNA piece is actually harmful to consumer health,” said Mahni Ghorashi, a Clear Labs founder. “We consider it more of a hygienic issue that degrades the quality of the food.”
Snopes, the rumor-debunking site, was rather more harsh, labeling the information “unproven.”
Consumers should brace themselves for more buzzworthy headlines as genome sequencing gets cheaper and Silicon Valley companies like Clear Labs, Beyond Meat and Soylent try to disrupt eating itself.
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