Home Brands It’s A 10
Image credit: brand
Home Brands It’s A 10
It’s A 10 is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.
Shop on:
-
Finished products tested on animals
No
-
Ingredients tested on animals
No
-
Suppliers test on animals
No
-
Third party animal testing
No
-
Sold where animal testing is required by law
No
About It’s A 10
“We are a proud supporter of the Leaping Bunny Program and encourage all our customers and clients to shop cruelty-free. By shopping cruelty-free, you are supporting companies that do not test on animals throughout any phase of product development, including ingredient testing. Learn more about the coalition against animal testing and the Leaping Bunny program.”
Is It’s A 10 owned by a parent company that tests on animals?
It’s A 10 is not owned by any parent company that tests on animals.
In the beauty industry, it’s common for brands to be owned by a larger company. These are called parent companies, and they’re often global corporations such as L’Oreal, Estee Lauder, or Procter & Gamble.
Most of these parent companies are not cruelty-free, since they test on animals to some degree. They might also own several brands that are not cruelty-free.
However, some of the brands owned by these parent companies are cruelty-free and have strict policies against animal testing.
There are pros and cons to supporting cruelty-free brands owned by parent companies that aren’t.
You can either:
- Choose to boycott them since they’re a part of a larger conglomerate that engages in animal testing.
- Choose to support some of them based on the individual ethics of each parent company, or only purchase from them if there are no independent alternatives.
- Choose to support them since they are 100% cruelty-free even though their parent company is not, therefore showing their parent company that consumers are favoring their cruelty-free brands.
In the cruelty-free community, the majority of conscious consumers purchase from cruelty-free brands even if they’re owned by a parent company that tests on animals. This is our stance at Cruelty-Free Kitty as well. We believe that supporting all cruelty-free brands is the only path towards a cruelty-free and more ethical beauty industry.
It’s also worth noting that subsidiary brands of parent companies are unique corporations by themselves. They act as independent branches and operate independently from the parent company, and can also be sold to other companies including cruelty-free ones.
Another aspect to consider is that many parts of the world only have access to limited brands, so their only cruelty-free options are owned by large corporations. This is a concern we hear about constantly from our international readers. Given this complex landscape, we believe that supporting all cruelty-free brands is ethical as well as practical.
A minority of shoppers choose to boycott brands owned by a parent company that tests on animals.
At Cruelty-Free Kitty, we make it easy for all of our readers to know which brands are owned by a parent company that tests on animals. At the top of each brand page, you’ll see a “parent company” note if that’s the case.
You can also filter our list of cruelty-free brands to only show brands that are not owned by any company that tests on animals.
Finally, for a list of brands owned by a parent company that tests on animals, click here.
Is It’s A 10 sold where animal testing is required by law?
No, It’s A 10 is not sold where animal testing is required by law.
You can trust Cruelty-Free Kitty to be on top of the most recent changes in China’s animal testing laws. As of 2023, the vast majority of beauty brands available in China have had their products tested on animals.
Mainland China still requires these mandatory animal tests for most companies. Is it possible for brands to bypass them? Yes, however it’s currently extremely rare as brands need to “jump through several hoops”.
One way to bypass these animal tests is to only have their products available only online, and not in physical stores. Another way is to manufacture the products in China while making sure to adhere to strict regulations.
In all other cases, beauty brands need to pay for cruel animal tests to be performed using their products. It’s estimated that close to 100,000 rabbits are used in animal testing for cosmetics each year in China alone.
Even though the company itself isn’t executing these animal experiments, they bear full responsibility. Not only does the company sign off on the experiments, but they’re also funding them.
Is It’s A 10 certified cruelty-free by any organizations?
Yes, It’s A 10 is certified by Leaping Bunny.
While companies can be fully cruelty-free without being certified, it’s still a good indicator of their ethical practices. Leaping Bunny and PETA are the two organizations giving out cruelty-free certification.
Is It’s A 10 vegan?
It’s A 10 is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
Brands can be cruelty-free without being vegan, and claim to be vegan without being cruelty-free. This is because “cruelty-free” refers to the animal testing aspect, while “vegan” refers to the ingredients.
A “vegan” product contains no animal-derived ingredients, such as Beeswax (made by bees), Carmine (a red pigment made from crushed beetles), or Collagen (from mammal or fish skin).
A company is “cruelty-free” at company level, meaning they can’t have cruelty-free products unless the whole company is cruelty-free. However, a company can offer vegan products even if not all of their products are vegan. If all of their products are vegan, then we refer to the brand as “100% vegan”.
We have a list of 100% vegan brands, and you can also filter our official list of cruelty-free brands and choose to show vegan brands only.
Looking for vegan products from cruelty-free brands? Visit our Product Database and make sure you use the vegan filter.
How do you determine that brands like It’s A 10 are cruelty-free?
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
We ask all conscious consumers to be mindful of misleading statements from brands. Companies that test on animals try to minimize their involvement in animal testing, and understandably so—if a brand were to proudly claim to perform cruel tests on animals, their customers would surely reconsider being a loyal fan.
What they do instead is use clever language that shifts the blame away from themselves and makes the public believe that they’re not responsible for the animal testing, or that the animal testing performed on their products is “an exception”.
If a brand is listed as “not cruelty-free” in our database, you can rest assured that their products were tested on animals in recent years.
We monitor every change and constantly post updates. The changes in our database, list of cruelty-free, and brand pages are reflected in real time as soon as we become aware of new information.
Is Cruelty-Free Kitty reliable?
Founded in 2014 by Suzana Rose, Cruelty-Free Kitty is the largest and most trusted cruelty-free shopping platform.
We vet every single brand added to our database by contacting them directly and ensuring they adhere to our strict criteria we call "The Cruelty-Free 5".
For a brand to be listed as cruelty-free, it must satisfy the following:
- The brand itself does not test on animals, for either finished products or ingredients.
- Suppliers do not test on animals for products, raw materials, or ingredients.
- No third parties test on animals on the brand's behalf.
- The brand does not test on animals when required by law.
- The brand does not sell cosmetics in physical stores in mainland China.
At Cruelty-Free Kitty, we have an unwavering commitment to accuracy. The landscape of cosmetics animal testing is constantly evolving globally. Our team is diligent about staying current on changing laws, brand acquisitions, and policy updates that impact cruelty-free status.
To date, we’ve vetted over 1200+ brands and helped millions of conscious shoppers choose products that aren’t tested on animals. Please feel free to contact us with any questions by using our contact form.
Explore Hair Care Brands
Related Brands
Get our free 2023 guide and go cruelty-free for good.
- Includes the complete and updated list of 350+ cruelty-free brands.
- How to shop cruelty-free at drugstores, Sephora, and more.
- Bonus: How to find out if a brand is cruelty-free.
Click the button below to join our mailing list and download our guide.
Get The List
Sure, let's break down the key concepts and information present in the article about It's A 10 and related aspects in the beauty industry:
-
Cruelty-Free Status:
- It's A 10 is certified as cruelty-free by the Leaping Bunny Program.
- The brand doesn't test its finished products, ingredients, or have suppliers or third parties conduct animal testing.
- It's A 10's products are not sold where animal testing is required by law, such as mainland China.
-
Parent Company & Cruelty-Free Stance:
- It's A 10 isn't owned by a parent company that conducts animal testing.
- The article discusses the complexities of brands owned by larger corporations, some of which may test on animals while others under the same umbrella might not.
- It delves into the ethical considerations of supporting cruelty-free brands under a parent company that isn't cruelty-free, highlighting varied stances within the cruelty-free community.
-
Animal Testing Requirements in China:
- Clarifies that animal testing is still mandatory in mainland China for most beauty brands.
- Brands have limited ways to bypass these tests, such as selling exclusively online or adhering to strict regulations in manufacturing within China.
- Emphasizes the responsibility brands bear even if they aren't directly conducting tests in such regions.
-
Certifications & Vegan Status:
- It's A 10 is certified by Leaping Bunny, which is recognized for cruelty-free certification.
- Although cruelty-free, It's A 10 is not 100% vegan, as some products may contain animal-derived ingredients.
-
Determining Cruelty-Free Status & Reliability of Information:
- Brands are contacted directly by organizations like Cruelty-Free Kitty to confirm their animal testing policies.
- There's a mention of the tactics used by companies that conduct animal testing to avoid direct blame and mislead consumers.
- Emphasizes the commitment of Cruelty-Free Kitty to accuracy, continuous monitoring of brands, and the evolving landscape of cruelty-free status.
-
Related Brands:
- The article lists other hair care brands, specifying their last update dates and where they are available (Target, Amazon, official sites, etc.).
The article encompasses various aspects of cruelty-free certification, the complexities of parent companies, global testing requirements, and the importance of accurate information for conscious consumers. If you have any specific questions or need more detailed information on any of these aspects, feel free to ask!
