How Shares Work - Benefits, risks & considerations when buying Shares (2024)

How Shares Work - Benefits, risks & considerations when buying Shares (1)

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Important information - the value of investments can go down as well as up so you may get back less than you invest. Direct shareholdings should generally form part of a well diversified portfolio of other investments. This information is not a personal recommendation for any particular investment.Eligibility to invest in an ISA and tax treatment depends on personal circ*mstances and all tax rules may change in the future. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.

What is a share?

When you buy a share in a company, you’re effectively becoming a part owner of that company. As a shareholder, with an equity stake in that business, the investment return you earn depends on the success or failure of the company itself. Companies may pay dividends to shareholders or may prefer to reinvest profits for further growth.

Benefits of investing in shares

  • Part-ownership of a company
  • Real-time dealing throughout the trading day with limit orders available when markets are closed
  • Receive dividends either as income or re-invest to buy more shares
  • Ability to vote on important company decisions

Find a share

What to consider when choosing stocks and shares

It often takes careful research and consideration to confidently build your own share portfolio. Here are a few things to consider before investing in shares:

  • Diversification -If you’re considering investing in shares, ensure you have a good mix of other investment choices and assets in place already.
  • Do your research -Use the investment factsheets to examine balance sheet and income statements and get a view of the company financials. Keep up to date with company regulatory news service (RNS) feeds and statements.
  • Check the facts -Any important information will be available as part of financial statements and factsheets online.
  • Tax efficient allowances -Have you made the most of any tax-efficient allowances available to you, by opening a Stocks and SharesISA first? If you’ve already used your ISA allowance, you can still invest in shares through our Investment Account.

What happens when you buy a share?

To answer this question, our Investment Director Tom Stevenson spoke with Alex Skrine, head of electronic trading at Winterflood Securities, one of London’s leading market makers.

He explains how we use market makers like Winterflood to find the best price for your deal, and discusses the way in which you can consider the price yourself and decide whether to proceed, or leave it to Fidelity to get the best price for you.

Risks of investing in shares

  • Your investments may become too concentrated in one company, type of product or industry so be sure to stay diversified
  • Not actively managed by an expert, so you will have to manage your portfolio yourself, and you may have to spend more time analysing your investment to understand the factors affecting it
  • If the company under-performs or the market works against you, the value of your shares could go down, so you might get back less than you invested.

Our how-to guides can help you get started

How Shares Work - Benefits, risks & considerations when buying Shares (2)

Buying exchange-traded investments

This guide walks you through how to buy shares, investment trusts and exchange-traded funds.

Read the ‘How to buy’ guide

How Shares Work - Benefits, risks & considerations when buying Shares (3)

Selling exchange-traded investments

This guide walks you through how to sell shares, investment trusts and exchange-traded funds.

Read the ‘How to sell’ guide

Need more information? Read our share dealing FAQs

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FAQs

What are the benefits and risks of buying shares? ›

Shares present risks and benefits. The chief risks being capital loss, price volatility and no guarantee of dividends. Benefits of shares include the opportunity for capital growth, dividend income, flexibility and control. The price of anything that can be bought or sold is unpredictable to some extent.

How do you benefit from buying shares? ›

Benefits of investing in shares
  1. Part-ownership of a company.
  2. Real-time dealing throughout the trading day with limit orders available when markets are closed.
  3. Receive dividends either as income or re-invest to buy more shares.
  4. Ability to vote on important company decisions.

What are the advantages and disadvantages of buying shares? ›

Bottom Line. Investing in stocks offers the potential for substantial returns, income through dividends and portfolio diversification. However, it also comes with risks, including market volatility, tax bills as well as the need for time and expertise.

How does buying shares work? ›

When you buy or invest in shares, you are purchasing the underlying share itself, and seeking to hold it over the long term. If a company grows and its value increases, then the value of its shares will also rise, and you can sell your holding for a profit.

What is the risk of shares? ›

Volatility risk

Share prices can rise and fall rapidly. When investing in the share market you need to be aware that the value of your shares may fluctuate substantially.

What is the risk of investing in shares? ›

Share prices can rise and fall rapidly and investors must accept the fact that the value of their shares may fluctuate significantly. Market risk can impact some sectors more than others. Specific risk can relate to the performance of an individual share.

How do shares give you money? ›

People aim to make money from investing in shares through one, or both, of the following ways: An increase in share price. Usually known as 'capital growth' or 'capital gain', all this means is that you make money by buying your shares for one price and selling them for a higher price.

What are shares and how do they work? ›

Shares are units of stocks issued by a corporation that represent ownership. They are sold to investors and traders to raise capital for the company. Many businesses issue stocks and shares when they need funds for research and development, expansion, or other growth opportunities.

Is it a good idea to buy shares? ›

Investing in the stock market is a long-term strategy that should yield better returns than a savings account over five or ten years. And the longer you spend in the market, the higher your returns should be – especially if you manage your risks by investing in diverse sectors.

What are benefits of shares? ›

Benefits of Owning Shares

Potential for Capital Appreciation: Shareholders can benefit from an increase in the stock's price over time, resulting in capital gains. Dividend Income: Companies may pay out a part of their profits to shareholders in the form of dividends, providing a source of regular income.

What are the disadvantages of using shares? ›

There are also some potential drawbacks to issuing shares:
  • diluted ownership.
  • reduced control of your business.
  • loss of privacy.
  • administration costs.
  • you may have to offer a monthly or quarterly dividend to investors.
  • you may require the services of a solicitor or accountant.

What are the disadvantages of having shares? ›

Stock prices are risky and volatile. Prices can be erratic, rising and declining quickly, often in relation to companies' policies, which individual investors do not influence. Stocks represent ownership of a business, and hence investors are the last to get paid, like all other owners.

How do shareholders get paid? ›

Profits made by companies limited by shares are often distributed to their members (shareholders) in the form of cash dividend payments. Dividends are issued to all members whose shares provide dividend rights, which most do.

Who gets the money when you buy a share? ›

In this case, the investor's money goes to the company concerned, which issues shares to the investor in exchange. Here, the market is bringing together those who have capital (the investors) and those who need capital (the company).

How do beginners get shares? ›

To invest in stocks, open an online brokerage account, add money to the account, and purchase stocks or stock-based funds from there. You can also invest in stocks through a robo-advisor or a financial advisor. If you're ready to invest in stocks yourself, this six-step process may help you get started.

Is it good to invest in shares? ›

Beat inflation and facilitate wealth creation

Investing in equities allows you to earn a high return rate that can potentially beat the inflation rate by a large margin. This is how equities facilitate wealth creation in the long term.

What are the advantages and disadvantages of a risk investment? ›

High-risk investments may offer the chance of higher returns than other investments might produce, but they put your money at higher risk. This means that if things go well, high-risk investments can produce high returns. But if things go badly, you could lose all of the money you invested.

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