How India eats out (2024)

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3 min read . Updated: 22 Jul 2016, 02:36 PM IST

Sounak Mitra

How India eats out (15)Premium

Despite the wide variety of cuisines available in at least the top cities, diners are still conservative about their food choices, preferring north Indian food

Indians no longer need a reason or a special occasion to eat out. Indians—across metro and non-metro cities—eat out simply because they want to experiment, love food, or that’s how they want to spend their free time.

They prefer north Indian food to any other cuisine. Chinese is their second most preferred cuisine.

Quick-service restaurants (QSRs) are the most preferred destination, followed by casual dining restaurants when it comes to eating out, according to the India Food Services report 2016, brought out by the National Restaurants Association of India (NRAI) and consulting firm Technopak Advisors Pvt. Ltd.

The report was released to NRAI members on Wednesday. The most preferred time for Indians to eat out is between 7.30pm and 10pm, the study found.

So, why do Indians eat out?

For a typical Indian, eating out is a casual occasion.

Indians eat out without family members about 75% of the time, and these occasions come mostly when they are out shopping (about 15% of the time).

Casual eating out also happens when people want to catch up with their friends (about 14%).

“A restaurant today is not just a place for eating. It is a place to socialize, to unwind and more. Eating out is no more the rich man’s indulgence. There are options, and people, irrespective of economic class, go out to eat," said Riyazz Amlani, president, NRAI, and chief executive of Impresario Entertainment and Hospitality Pvt. Ltd, which runs the popular Smoke House Deli restaurants and the Social chain of bars and cafes.

What do Indians eat?

Despite the wide variety of international cuisines available in at least the top Indian cities, diners are still conservative about their food choices, preferring north Indian food.

A typical Indian chooses north India food about 28% of the time, followed by Chinese (19%) and south Indian (9%), according to the report.

But Indians are also warming up to Western cuisine. American food accounts for 7% of total eating out occasions and pizza 6.2%, the report added.

“Indians are not very experimental when it comes to food. And, it’s to do with palate. Plus, options of non-Indian food is very limited, or non-existent in non-metro cities. In metro cities, people do opt for western cuisines, and the share is increasing," said Rahul Singh, founder and CEO of Beer Cafe.

The report sorts the Indian eating-out population into four categories.

About 36% of them are family bonding seekers; around 25% fun seekers (the ones who like to experiment); about 15% eat out to socialize and the remaining 24% are the discerning urban class—people with higher incomes who are willing to shell out a premium for quality and comfort, according to the report.

For each of these categories, preferences are different when it comes to food, or eating out destinations.

A family bonding seeker on an average eats out 2-3 times a month, or orders in, spends about 5,500 a month for outside food, and prefers to eat north Indian cuisine the most, followed by Chinese.

The fun seekers eat out or order in about 5-6 times a month, spend about 4,500 a month and prefer American food and pizza.

The socializers spend about 6,500 a month, eat out or order in about four times a month, prefer QSR (41% and casual dining restaurants (36%), and like Italian cuisine, followed by Indian.

The discerning urban consumer spends the most—about 8,700—to eat out or order in 3-4 times a month, and prefers casual dining restaurants (37%) most for eating out, likes to eat Italian cuisine, followed by Pan Asian.

The food services market in India is projected to grow to 4.98 trillion by 2021, expanding at an annual average rate of 10%, from 3.09 trillion in 2016, according to the NRAI-Technopak report.

The Indian restaurant industry will contribute 22,400 crore by way of taxes and create 5.8 million direct jobs in 2016, the report said.

The share of the organized food services market is just 33%, the report said. “This is largely due to over regulation of our industry, the complex maze of approvals and licences required and high tax brackets. It is about time our industry’s socio-economic impact is recognized by the government, and it initiates immediate steps to unlock the true potential of this behemoth," said Riyazz Amlani, president, NRAI.

The report also noted the need for simplification of tax structure and a simplified licensing regime for the food services industry.

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How India eats out (2024)

FAQs

How does India eat food? ›

All Indians wash their hands thoroughly prior to dining, then eat with their fingers, with the use of minimal cutlery (practice followed in some parts of India, in other parts cutlery use is common).

What is a popular way of eating in India? ›

Eating with a spoon or fork is often the current practice and is considered clean and advantageous; however, the vast majority of people do not understand that there is reasoning behind eating sustenance with hands.

Why do Indians prepare food on the ground? ›

Having meals on the floor

This posture also induces calmness of mind. When the individual sits to eat in an appropriate position, digestion-related juices are secreted in the stomach, which gets ready for processing the food.

Is it rude to decline food in India? ›

As you are eating, don't be surprised if your host or hostess urges you to have some more and "not be shy." Most times, even when you gently say you've had enough, you will be coaxed and cajoled to have "just a little more." Try not to refuse, as that is considered rude.

How many meals a day in India? ›

Eating just three good meals i.e. Breakfast, Lunch and Dinner is the traditional way of going.

Why is food in India so good? ›

With its use of cardamom, cayenne, tamarind and other pungent ingredients, the resulting taste combinations are unlike anything found elsewhere around the world. But scientists in India have now discovered exactly why Indian food is so good — it's the fewer number of overlapping flavors in ingredients.

How do people from India eat dinner? ›

Cutlery is scarcely used in Indian cuisine. Instead, diners use their hands to scoop the food (which is often a curry, vegetable, or meat dish), onto a type of flatbread (roti, chapti, or naan), and then bring the food up to their mouths. It's important to use the right hand, not the left.

How is food different In India? ›

In India as elsewhere, food culture is shaped by climate, land, and access to natural resources. The food system emphasizes eating agricultural and natural produce “in season,” such as mangoes and local greens during the summer, pumpkins during the rainy monsoon months, and root vegetables during the winter months.

How would you describe Indian food? ›

Spicy, rich, flavourful and diverse are terms that are frequently used to describe Indian food. All these words are apt in describing Indian cuisine, for it is diverse in variety and taste, and is made up from a wide array of regional cuisines throughout various parts of India.

Why is Indian food so different? ›

Indian cooks blend a variety of spices to create the unique flavor of their dishes. Their foods are highly aromatic and very tasty because of the combination of different spices, such as turmeric, pepper, and more. Have healthy ingredients.

What Indian food do Americans like the most? ›

Some of the best Indian food for Americans are Tandoori Chicken, Murgh Makhani (Butter Chicken), Chicken Vindaloo Curry, Instant Pot Butter Chicken (time-saving dish), Rogan Josh (Red Lamb), Malai Kofta, Palak Paneer, Chole (Chickpea Curry), Chicken Makhni, and Chicken Tikka Masala (a famous Indian dish).

Why Indian food are so popular in America? ›

According to a report from in the 1920s suggested that it was the influx of Indian immigrants that led to the rise of Indian food in the United States. With so many Indians earning livelihoods in a country where dreams come true, big cities like Chicago and New York saw an increase in Indian restaurants.

What time do Indians eat dinner? ›

India, of course, especially the North, is notorious for its late diners. Our meals in restaurants start as early as 7.30pm and the last order is usually taken at 11.30pm. There are even several khau gallis in parts of the country which have street foods sold into the wee hours of the night.

What is a typical breakfast in India? ›

A typical breakfast in India varies depending on region, but is often quite similar to a lunch or dinner. A breakfast plate in India might include roti (flatbread), dosas (thin crepes made of lentils) or idlis (steamed rice-dough pancakes), and different dips and chutneys, as well as spiced potatoes.

What is considered most disrespectful in Indian culture? ›

Do not step over a person sitting or lying on the floor, as it is offensive. Never touch anything with your feet, and don't point the bottom of your feet at religious altars or toward people. To avoid this, sit cross-legged or kneel on the floor while in a temple or holy place.

How many people in India go to sleep without food? ›

That is, about 83 crore people do not have food. But despite this, 250 million tonnes of food is wasted every year all over the world. The situation in India is worse in terms of wastage of food items. According to the National Health Survey, 190 million people in India go to bed hungry every night.

What country eats the most meals a day? ›

People in France tend to spend the most time eating and drinking per day on average at 2 hours and 13 minutes. Their neighbors in Italy and Spain aren't too far behind, averaging more than two hours per day.

What is an average lunch in India? ›

The core of a typical Indian dinner (or lunch) is rice, or a flatbread, and a lentil stew (dal). There will also be a vegetarian stew, and if non-vegetarian, a meat, chicken, or seafood curry.

Does India struggle with food? ›

The 2022 Global Hunger Index ranks India at 107 out of 121 nations, six places lower than its previous ranking, and below the likes of Ethiopia, Bangladesh, and Pakistan.

Why people in India are food insecure? ›

Inadequate food distribution – The balance between the food distribution has been varied in urban and rural areas. Biofuels – The growth of the biofuel market has reduced the land used for growing food crops.

How do Indians sit while eating? ›

When we sit down to eat in India we generally sit cross-legged which is also a posture in yoga known as sukhasana or padmasana.

What time do Indians eat lunch? ›

India. India is a huge country, so there are different customary times to eat for different regions. Lunch is typically served four hours after breakfast and if you try to grab lunch after 4 pm, you might as well have dinner.

What is the biggest meal of the day in India? ›

Here's Why Ayurveda Says Lunch Should Be Your Biggest Meal Of The Day.

How are the food habits of India different from USA? ›

Indian food is a lot of vegetables and spice, whereas American food is lots of potatoes and meat. Both cuisines have been influenced by several different tangs. American immigrants have blended their own flavors to create individual cuisine, it is known.

How healthy is the food in India? ›

Benefits of Indian Food

Indian cuisine is rich in green vegetables and fresh fruits, which is considered beneficial a traditional Indian diet also contains yoghurts which make the gut healthy. It also contains essential elements like garlic, turmeric, and chilli, which are considered healing characteristics.

What meat do they eat in India? ›

The majority of meats consumed in India are fish, bovine, mutton, goat, pig, and poultry. In Indian context, culture, traditions, customs, and taboos influence meat consumption to a great extent. However, studies show that urbanization has been causing a rise in demand for meat products.

What is the most delicious food in India? ›

Dal Tadka was initially made with burnt charcoal to give it a smoky flavor but since then has changed to be one of the most simple dishes in the world. Making Dal Tadka is a simple process that involves steaming lentils or the dal and then seasoning it with traditional Indian spices such as cumin, garlic, and ghee.

Why don t people in different parts of India eat the same kind of food? ›

The geography and climate of a particular region have a significant impact on the availability of ingredients and the style of cooking. For example, the coastal regions of India have a wide variety of seafood dishes, while the northern regions have more wheat-based dishes such as roti and paratha.

Why is Indian food so colorful? ›

Natural ingredients such as turmeric, saffron and paprika should provide all the colour necessary. Tartrazine, also used in products such as cakes, fruit squash and sauces, has been linked to allergic reactions, particularly among those intolerant to aspirin, as well as those suffering from asthma.

What is the most ordered food by Indians? ›

CHENNAI: Biryani continues to rule India's taste buds as the dish sets new records in 2022. Swiggy on Thursday said biryani was the most ordered dish on Swiggy for the seventh year in a row in 2022. Around 137 biryanis were ordered every minute on Swiggy during the year-- that's 2.28 biryanis per second.

Which country loves Indian food most? ›

Indian cuisine enjoys its presence across most of the sampled countries, but it is especially popular in United Kingdom, South Korea, Thailand, Japan, Germany, France and US. Here is a look at the most popular cuisines across the globe and how food translates into soft power for nation-states.

Where is most American Indian food from? ›

To begin with, the vast majority of American Indian food is based off of North Indian food, primarily from Punjab (a state in North India). Have you had paneer? Or dal makani? All these butter and cream-based dishes come from North India.

How authentic is Indian food in America? ›

There are absolutely authentic elements to Indian food in America, but what's important to keep in mind is that India is a vast country so what's typical varies greatly from region to region. The most common Indian food in the U.S. comes from North India and is more specifically often Punjabi.

What food is American Indian traditions? ›

The staples of Native American cuisine typically include corn, beans, and squash. These ingredients were some of the first to be cultivated by Native Americans, and they also remain an important part of indigenous cooking today. Other popular ingredients in addition include wild game, wild berries, and herbs.

What is the most common dinner in India? ›

Curry is one of India's most popular and well-known dishes. Tomato-based curries are known as the ultimate comfort food in India, and countries all over the world have adopted this opinion too.

Did Indians eat three meals a day? ›

Several hundred years ago, people didn't follow the three meals a day rule. In fact, Native Americans employed a practical approach to food. They ate when they were hungry. The three meals per day concept originated with Englanders who achieved financial prosperity.

What is an Indian dinner called? ›

Thali (meaning "plate") or Bhojanam (meaning "full meal") is a round platter used to serve food in South Asia, Southeast Asia and the Caribbean. Thali is also used to refer to an Indian-style meal made up of a selection of various dishes which are served on a platter.

What is the national snack of India? ›

What is the national snack of India? India doesn't have a national snack, however, golgappas are top of the mid choice for anyone looking to get a quick snack. They are called puchka in West Bengal, Gupchupp in Andhra Pradesh, Golgappa in Delhi, and Paanipuri everywhere else in the country.

Is Indian breakfast spicy? ›

Myth: All Indian Food Is Hot and Spicy

It is simply untrue that Indian food is always hot and spicy. While spices are used in Indian cooking, they are not what makes food spicy. As for chiles (which add the heat to a dish), they are a matter of preference and can easily be omitted from most recipes.

What are the biggest taboos in India? ›

10 Taboos to Avoid When Doing Business in India
  • Alcohol. Although many Indians imbibe, culturally speaking, alcohol is not viewed positively. ...
  • Divorce. Marriage is a cornerstone in Indian culture and as a result, divorce is a source of shame. ...
  • Sex. ...
  • Menstruation. ...
  • LBGTQ. ...
  • Mental illness. ...
  • Women smokers. ...
  • The Left Hand.

What are the sins in Indian culture? ›

The more each individual fights them, the longer will be the life of Dharma in this yuga.
  • Lust or desire for sensual pleasure – काम – Kama.
  • Anger – क्रोध – Krodha.
  • Greed – लोभ – Lobha.
  • Attachment – मोह – Moha.
  • Sense of I – मद – Mada.
  • Envy – मात्सर्य – Matsarya.

What not to say to someone from India? ›

11 Things You Should Never Say In India
  • “Wow! ...
  • “You'll have an arranged marriage, won't you?”
  • “Do you worship cows?”
  • “You don't really look Indian, it's like you're too pretty to be Indian.”
  • “I'm not a cricket fanatic.”
  • “Are you sure, as a woman, you want to travel alone in India?”
  • “I love your accent.”
Aug 29, 2017

How is food cooked in India? ›

Many Indian dishes are cooked in vegetable oil, but peanut oil is popular in northern and western India, mustard oil in eastern India, and coconut oil along the western coast, especially in Kerala and parts of southern Tamil Nadu. Gingelly (sesame) oil is common in the south since it imparts a fragrant, nutty aroma.

What people usually eat in India? ›

10 Traditional Must-Try Foods to Eat in India
  • 1) Masala dosa. Arguably South India's most renowned culinary export, masala dosas are famous the world over. ...
  • 2) Chaat. ...
  • 3) Dal makhani. ...
  • 4) Vada pav. ...
  • 5) Stuffed paratha. ...
  • 6) Dhokla. ...
  • 7) Barfi. ...
  • 8) Pani puri.

How does the food taste in India? ›

In general, Indian food has strong flavors and is often spicy, sweet, smokey, and savory. While many Indian dishes are considered hot by western standards, there are also plenty of dishes that are mild. If you aren't a spice lover, you can also order the non-spicy versions of typically hot dishes.

How is most Indian food prepared? ›

Frying, boiling, sauteing, grilling are some of the most popular methods used to cook food. Indian cuisine uses all the above methods and more.

Is India a healthy food country? ›

For the score based on fewer unhealthy items, India ranks on 23rd. for the score based on more healthy items, it is ranked very low on 149th. Some Sub-Saharan African countries and Asian countries are also low on diet quality rankings.

What do people eat everyday in India? ›

India Food: 25 Most Popular Traditional Dishes To Eat In India
  • Pakora. ...
  • Chaat. ...
  • Vada Pav. ...
  • Idli. ...
  • Paratha. ...
  • Naan. ...
  • Aloo Gobi. ...
  • Butter Chicken.
Aug 31, 2022

What is the most important meal in India? ›

Research refers to breakfast as “the most important meal of the day”.

What is India's most ordered food? ›

02/7And the award for most ordered food goes to…

Just like last year, Biryani remained the top choice for Indians. While Swiggy reported that nearly 137 orders were placed for Biryani every minute on its app; 186 Biryani orders were delivered every minute from Zomato.

Why is food so spicy in India? ›

Spices have delicious flavours with anti-bacterial properties that can kill around 75 per cent of the bacterias. Spices add delicious flavours, and it has also been scientifically proven that herbs prevent the food from spoilage which is why Indian food tends to be so spicy.

What is a typical Indian dinner? ›

The core of a typical Indian dinner (or lunch) is rice, or a flatbread, and a lentil stew (dal). There will also be a vegetarian stew, and if non-vegetarian, a meat, chicken, or seafood curry.

What is India's national dish? ›

While there is no said 'national dish' for India, Khichdi is often suggested. Hence, many restaurants in Nashua create this delectable dish. Recognized by a large number of the population, this dish fits seamlessly into many cultures, religions, and social classes of the diverse country.

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