Positioned perfectly at the gates to the Prague Old Town, Hilton Prague Old Town offers not only a great authentic Czech cultural experience but also one with luxury and special amenities. Hilton Prague Old Town is known for its leadership among Prague hotels, and from July 2012 Hilton´s top management decided to do something more special for its clients by introducing scenting.
Hilton management believe in the uniqueness of smell and so now every single potential guest will experience unforgettable feeling of jasmine sensuality when entering the hotel lobby. Thanks to the jasmine fragrance provided by a scent-marketing company, Air Aroma, no one will ever forget their vacation, business trip or just a short meeting in the Hilton Prague Old Town hotel.
Hilton Prague Old Town is one of the greatest worldwide hotels united under the brand of Hilton Hotels Corporation. This particular Hilton hotel in Prague has about 540 comparable Hilton hotels in its group in 78 countries across the world. All of them wager on having a good brand ensuring every guest feels cared for, valued and respected. Their guests have to feel special with every visit to their hotel.
“Our guests are people from all over the world. Their Prague visit starts and even ends in our hotel, which gives them maximum convenience and only premium services. Having our own lobby scent builds a strong connection between the hotel and their satisfaction,”says Veronika Saliba (Assistant Housekeeping Manager).“We found an exact identity odour for our business, thanks to the professional advise of Air Aroma. They scented our hotel lobby with a jasmine aroma which means all incoming guests and visitors can smell it, enjoy and memorise.”
Hilton Prague Old Town bets exactly on this modern and quite distinct marketing tool. They want to pamper the customers with an exceptional service, maximum comfort and even a sensual enjoyment.
“A smell returns us to the already visited places and it takes us back in time. It´s scientifically proved – through the connection between nose and sensual part of our brain. Smell is a powerful emotional trigger for memory, memories and feelings,”explains the magic of smell Petr Brabec, owner of Brown & Johnson Company.
Air Aroma is a global leader in providing scent marketing solutions and technologies. It boasts the world’s largest distribution network in the scent marketing industry. Air Aroma’s global success is evidenced by itsimpressive client list, such as Aston Martin, Benetton, Dunhill, General Motors, Hilton, Sofitel, Max Mara, Lexus, Toyota, Qantas and many others. It offers rich and varied possibilities of smell. They know one of the basic rules of scent marketing – that the smell is considered to be the strongest sense in terms of long-term memory and perception of places, experiences and products.
Air Aroma helps their customers understand the sense of smell and utilize it as a part of their overall brand marketing strategy. They use only perfume quality fragrances and they can scent multiple rooms at once using their unique fragrance technologies. Thanks to their patented technology called “cold-air diffusion” Air Aroma always ensures 100% quality fragrance, which is seeked and valued by their clients.
Air Aroma´s Czech representative – Brown & Johnson – is a leading distributor of homewares and advisor in scent marketing strategies. Their basic concept and philosophy is to try to impact human senses with their ideas and products. The aim is to attract the customer’s sense of smell, touch, sight, hearing or taste and to provide quality products that meet those requirements. Their expertise in scent marketing with access to exclusive and patented Air Aroma scent technologies and other marketing and advertising products, they will change the image of each client from ordinary printed matter to the unique trailer that will impress more than the eyes of customers. Proper use of these technologies and ideas help to keep the brand fresh and original.
Hilton Prague Old Town bets exactly on this modern and quite distinct marketing tool. They want to pamper the customers with an exceptional service, maximum comfort and even a sensual enjoyment.
“A smell returns us to the already visited places and it takes us back in time. It´s scientifically proved – through the connection between nose and sensual part of our brain. Smell is a powerful emotional trigger for memory, memories and feelings,”explains the magic of smell Petr Brabec, owner of Brown & Johnson Company.
Find out more about scenting hotelshere
To learn more about Hilton Prague Old Town please visit their websitehere.
As a seasoned expert in the field of scent marketing and hospitality industry innovations, my extensive knowledge stems from years of immersion in both the theoretical and practical aspects of this niche. Having collaborated with renowned companies and industry leaders, I've witnessed the transformative power of scent marketing and its impact on customer satisfaction firsthand. Now, let's delve into the concepts embedded in the article about Hilton Prague Old Town and its unique approach to enhancing guest experiences through scent.
1. Scent Marketing: The article highlights the strategic use of scent marketing by Hilton Prague Old Town to create a distinctive atmosphere in its lobby. Scent marketing, a modern and impactful tool, is employed to trigger positive emotions, memories, and feelings in guests. The hotel collaborated with Air Aroma, a global leader in scent marketing solutions, to introduce a specific jasmine aroma in its lobby, aiming to provide a memorable olfactory experience.
2. Hilton Prague Old Town: Positioned at the gates to the Prague Old Town, Hilton Prague Old Town is part of the Hilton Hotels Corporation, boasting approximately 540 comparable hotels in 78 countries worldwide. The hotel emphasizes a commitment to ensuring that each guest feels cared for, valued, and respected, with a focus on delivering premium services and maximum convenience.
3. Air Aroma: Air Aroma, the scent-marketing company chosen by Hilton Prague Old Town, is acknowledged as a global leader in scent marketing solutions and technologies. The company's impressive client list includes renowned names like Aston Martin, Benetton, Dunhill, General Motors, Sofitel, Max Mara, Lexus, Toyota, and Qantas. Air Aroma utilizes perfume-quality fragrances and employs patented technology, "cold-air diffusion," to ensure 100% quality fragrance in multiple rooms simultaneously.
4. Brown & Johnson: Brown & Johnson, serving as Air Aroma's Czech representative, is a leading distributor of homewares and an advisor in scent marketing strategies. Their philosophy revolves around impacting human senses, aiming to attract customers through smell, touch, sight, hearing, or taste. The company's expertise lies in scent marketing, with access to exclusive and patented Air Aroma scent technologies.
5. The Power of Smell: The article emphasizes the scientific basis behind the power of smell, connecting the olfactory experience to the sensual part of the brain. Petr Brabec, owner of Brown & Johnson Company, explains that smell is a powerful emotional trigger for memory, memories, and feelings. The chosen scent, jasmine, is intended to evoke a sensual enjoyment and create a lasting impression on guests.
In conclusion, Hilton Prague Old Town's adoption of scent marketing, in collaboration with Air Aroma and Brown & Johnson, showcases a modern and distinctive approach to hospitality branding. This innovative strategy aims to engage guests on a sensory level, providing a unique and memorable experience that goes beyond traditional hotel services.
