Here's Why New Mexico Is Known As The Land Of Enchantment (2024)

New Mexico is blessed with stunning desert landscapes, breathtaking snowcapped mountains, bubbling hot springs, and remarkable national monuments. With its mix of European American, Native American, and Mexican heritage, the state is a unique and colorful place to visit. Given all that, perhaps it is little wonder that New Mexico is known as “the Land of Enchantment.”

The state motto

The phrase was first used by American journalist and author Lilian Whiting in her 1906 travel guide The Land of Enchantment: From Pike’s Peak to the Pacific. The book does not actually focus on New Mexico alone, but on the southwestern states of Colorado, Arizona, and California as well.

Here's Why New Mexico Is Known As The Land Of Enchantment (1)

It took nearly 30 years for state authorities to take up the phrase. In 1935, New Mexico’s Tourist Bureau described the state as “the Land of Enchantment” in one of its brochures in an effort to attract visitors to the area. In 1941, the legend was added to license plates and came into common usage soon thereafter.

Nevertheless, it was “the Land of Enchantment” that caught on, although it took some time, and the description was not officially adopted as the state nickname until 1999. New Mexico was also designated “the Land of Enchantment” in its official state ballad in 1989, by country singer Michael Martin.

Stunning sights

The state has long enchanted visitors from around the globe, and its reputation for scenic diversity is well established.

The Fajada Butte is one of its more splendid sights. Situated within New Mexico’s Chaco Canyon, the butte rises more than 440 feet (134 meters) from the canyon floor and is surrounded by sweeping, arid plains.

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The Carlsbad Caverns National Park is another spectacular sight in the state. Stalactites drip from the ceiling of the Big Room, the largest underground chamber in the park.

Here's Why New Mexico Is Known As The Land Of Enchantment (3)

Snow may not be the first thing that comes to mind when you think of New Mexico, but you will find plenty during the winter in the Taos Ski Valley. Taos County has the highest mean elevation of any US county apart from Colorado, and is blessed with some of the country’s most picturesque scenery.

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Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

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Here's Why New Mexico Is Known As The Land Of Enchantment (2024)

FAQs

Here's Why New Mexico Is Known As The Land Of Enchantment? ›

New Mexico is called the Land of Enchantment and we think we know why. It has stunning desert landscapes, breathtaking mountains, great cuisine and a spectacular river - the Rio Grande.

Why is New Mexico called The Land of Enchantment? ›

In September 1935, Joseph A. Bursey, Director of the State Tourist Bureau, designed a brochure using this phrase. That same year New Mexico Magazine first advertised using “The Land of Enchantment” to encourage tourism in the state. The year this nickname first appeared on New Mexico license plates was in 1941.

Which US state is known as The Land of Enchantment? ›

New Mexico, a state in the United States with the official nickname "Land of Enchantment"

What is New Mexico's nickname? ›

New Mexico is known as “The Land of Enchantment”.

Why is New Mexico called the land of entrapment? ›

That's where the real beauty is. He tells me New Mexico is nicknamed “The Land of Enchantment,” but locals call is “The Land of Entrapment” because they have so many transplants. Lots of people come to visit, and many never leave.

Why is New Mexico called what it is? ›

The fact is, when the Spanish colonists came to settle in New Mexico, they originally named it Nuevo México (Spanish for New Mexico) after the Aztec Valley of Mexico – not the country of Mexico.

What makes New Mexico unique? ›

New Mexico's history has contributed to its unique demographic and cultural character. It is one of only seven majority-minority states, with the nation's highest percentage of Hispanic and Latino Americans and the second-highest percentage of Native Americans, after Alaska.

Why is New Mexico enchanted? ›

New Mexico is called the Land of Enchantment for good reason. It is a land of Rocky Mountain heights and vast desert expanses. New Mexico is home to 23 tribes including 19 Pueblos, three Apache tribes, and the Navajo Nation. It has astounding Hispanic culture and modern-day metropolises.

What US state has only 3 counties? ›

Connecticut and Rhode Island are divided into geographic regions called counties, but they do not have functioning govern- ments, as defined by the Census Bureau. Hawaii and Delaware each have the few- est counties (3); Texas has the most (254).

What do you call someone from New Mexico? ›

Residents of New Mexico are New Mexicans, just as residents of Mexico are Mexicans. Some locals call themselves Hispanos, however. These are specifically the descendants of the earliest settlers, who came from Spain.

What is New Mexico's motto? ›

The scroll below the American and Mexican eagles contains the motto Crescit Eundo or, translated from Lafin “It Grows As It Goes”. The date 1912 was added to the seal when New Mexico was admitted as the 47th state.

What gave New Mexico its name? ›

NEW MEXICO: Called "New Mexico" when the Mexicans referred to the territory north and west of the Rio Grande in the 16th century. May have been derived from the name of the Aztec war god, "Mexitli" still another interpretation is that it means "habitation of the god of war.”

Who is the famous person in New Mexico? ›

1. Demi Moore. Demi Moore was born 1962 in Roswell, New Mexico.

Why do they call it The Land of Enchantment? ›

The state motto

In 1935, New Mexico's Tourist Bureau described the state as “the Land of Enchantment” in one of its brochures in an effort to attract visitors to the area. In 1941, the legend was added to license plates and came into common usage soon thereafter.

What city in NM has the best weather? ›

Here are seven places with the best weather in New Mexico:
  • Red River. Flickr/Wil C. Fry. Red River, NM, USA. Wikimedia Commons/Billy Hathorn. ...
  • Cloudcroft. Wikimedia Commons/Edward Jackson. Cloudcroft, NM 88317, USA. Flickr/Jason Wolff. ...
  • Taos. Flickr/Jenni Konrad. Taos, NM 87571, USA. Lochaven/Flickr. ...
  • Ruidoso.
Jun 16, 2022

When was New Mexico named The Land of Enchantment? ›

“Tierra del encanta” the land of enchantment was first used in 1935 by the New Mexico state tourist department and was added o license plates in 1841. The phrase became the official state motto in the early 1990's.

Why is New Mexico called the land of volcanoes? ›

New Mexicans need only look out their windows for the answer: New Mexico is the Volcano state or "Land of Volcanoes." New Mexico has one of the largest concentrations of young, well-exposed, and uneroded volcanoes on the continent.

Is New Mexico enchanted? ›

New Mexico is called the Land of Enchantment and we think we know why. It has stunning desert landscapes, breathtaking mountains, great cuisine and a spectacular river - the Rio Grande.

What are 3 interesting facts about New Mexico? ›

5 Interesting Facts about New Mexico
  • New Mexico has an interesting history. ...
  • New Mexico has the largest hot-air balloon festival in the world. ...
  • New Mexico has some of the flattest lands and incredible nature. ...
  • Moving companies can assist with relocating to New Mexico. ...
  • Roughly 75% of New Mexico's roads are unpaved.
May 25, 2024

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