In 2023, the chocolate confectionery market generated a revenue of approximately 238.5 billion U.S. dollars worldwide. According to estimates of the Statista Digital Market Outlook, the generated revenue in this market is expected to increase in the coming years, reaching a value of 316.3 billion dollars in 2028.
Chocolate shopping in Canada
In 2020, almost 28 percent of Canadians stated they bought chocolate a few times a month, making it the most common purchasing rate among Canadian consumers. It is rare for people in Canada to buy chocolate every single day. For over half of consumers within the country, monthly chocolate spending would typically amount to anywhere between one and 15 Canadian dollars.
Chocolate brands in North America
In the same year, Canada’s favorite brand of chocolate was Lindt, a Swiss confectionery brand. Other favorites included Cadbury, Hershey’s, and Ferrero. Consumers in the United States favored Hershey's about twice as often as Lindt. Approximately 70 percent of U.S. respondents who knew Hershey's consumed the brand's products.
