Ferrero pauses “non-essential activities” in Russia (2024)

FAQs

Ferrero pauses “non-essential activities” in Russia? ›

The company's statement regarding Ukraine contained the following sentence: "we have decided to temporarily suspend all non-essential activities and development plans in Russia, like most other food companies" later this part of the statement was revised to "All non-essential activities and development plans in Russia ...

When the launch of the full-scale invasion of Ukraine, Ferrero announced it would be downscaling all non-essential operations, such as advertisem*nt and promotions. However, the Russian factory keeps working, as usual, the company continues hiring people in Russia, and shops in Russia still sell Ferrero products.

Ferrero Rocher is also linked to numerous unethical practices, such as unsustainable palm oil consumption and human rights abuses. This has resulted in a bottom rating in the Public Record Criticisms category and Public Record Criticisms+, with the latter only being applied to brands with severe issues.

After expanding into the United States and China, Ferrero Rocher is first sold in Russia.

Russia is Ferrero's biggest market for Kinder Surprise in the world, it said. Kinder eggs are currently imported from Italy and Poland, and the new production line will cover demand from Russia, Ukraine, Kazakhstan and Belarus.

After months of boycotts and pressure from shareholders and activists to leave Russia, Chicago-based Mondelez stopped advertising in the country, but has failed to exit Russia entirely.

The leading confectionary manufacturer in the US, the Hershey Company has never operated in the Russian market.

Weaknesses of Ferrero Rocher

The majority of people believe chocolates are unhealthy. Not marketed- Ferrero rocher's biggest flaw is that it is heavily advertised, and as a result, it loses market share to competitors because of its negative impact on brand recall.

Nestle, the country's fourth-largest candy company, has said it put its U.S. candy business on the market to focus on healthy foods. The Italian Ferrero, meanwhile, is trying to expand into new territory — and will become the third-largest U.S. candy-maker in the process.

At Ferrero, 100% of the cocoa in our products is sourced through independently managed sustainability standards such as Rainforest Alliance, Cocoa Horizons or Fairtrade Foundation.

Is Nutella from Russia? ›

Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

With brand harmonization in the 1980's, M&M's Candies go global, expanding into Asia Pacific, Australia, Europe and Russia!

The company's statement regarding Ukraine contained the following sentence: "we have decided to temporarily suspend all non-essential activities and development plans in Russia, like most other food companies" later this part of the statement was revised to "All non-essential activities and development plans in Russia ...

Snickers and its Mars Inc. cousins--Bounty, Mars bars, Twix and Milky Way--appear to have penetrated the Russian market far beyond any other American consumer product.

Preschool education in Russia

Russian children often attend kindergarten (детский сад, detsky sad) from as early as 18 months old, up until they begin primary school at six or seven years old.

The company has three factories in Russia and has continued to sell its products including Milka chocolate there despite investor pressure and boycotts calling for it to leave.

Engie (France), Giorgio Armani (Italy), ING Bank (the Netherlands), Merck (Germany), Nestle (Switzerland), Red Bull (Austria), Total Energies (France), Unilever (UK) and Yves Rocher (France) are some of the European companies also included in that category.

Dirk Van de Put, chief executive of Mondelez, which has owned Cadbury since 2010, defended its decision to keep doing business in Russia despite criticism from campaigners. Mondelez is one of the world's largest food and drink companies, with global sales of $36bn (£28bn) in 2023.

Mondelez's operations in Russia accounted for a lower percentage of revenue in 2023 — 2.9% of consolidated net revenue, down from 4% the previous year — but the business is highly profitable.