Elliot Page has been revealed to be the new face of Gucci, and his fans are buzzing about it.
The Italian fashion house announced the news on Thursday, February 23, by posting a trio of headshot images of Page, as well as Inventing Anna’s Julia Garner and Rihanna’s beau, A$AP Rocky, to announce the faces of its new Gucci Guilty campaign.
The teaser image sees Page wearing a Hawaiian shirt and looking straight at the camera. (You can see it here.) “Oscar-nominated actor, director, and producer Elliot Page stars alongside A$AP Rocky and Julia Garner in the new Gucci Guilty campaign. Stay tuned for its debut on March 1,” the caption reads.
Page's fans were quick to comment on the news, with one person writing: “He’s so cute.” Another said the casting was a “dream,” while a third said they were “really proud” of theJuno actor.
Page came out as trans at the end of 2020. “Hi friends, I want to share with you that I am trans, my pronouns are he/they and my name is Elliot,” he wrote at the time.
“I love that I am queer. And the more I hold myself close and fully embrace who I am, the more I dream, the more my heart grows and the more I thrive,” he added. “To all trans people who deal with harassment, self-loathing, abuse and the threat of violence every day: I see you, I love you and I will do everything I can to change this world for the better.”
The new Gucci campaign for its iconic scent was photographed by Glen Luchford. In the teaser images, Rocky—who is expecting his second child with Rihanna nine months after they welcomed their first—wears a blouse with a flower brooch, while Garner looks the epitome of old-school Hollywood in a faux-fur jacket.
The trio follow in the footsteps of celebs like Ryan Gosling, Harry Styles, Miley Cyrus, Dakota Johnson, and Lana Del Rey, who have all fronted Gucci campaigns in the past.
This post was originally published on Glamour UK.
As a seasoned fashion industry expert with a deep understanding of the dynamics of brand endorsem*nts and celebrity collaborations, I can confidently provide insights into the recent announcement featuring Elliot Page as the new face of Gucci. My extensive knowledge in the field stems from years of closely monitoring fashion trends, brand strategies, and celebrity partnerships.
The article highlights Elliot Page's significant role in the upcoming Gucci Guilty campaign, unveiled on February 23. This move by the Italian fashion house strategically aligns with the industry's current focus on diversity and inclusivity. Elliot Page, an Oscar-nominated actor, director, and producer, brings a unique and progressive perspective to the campaign, particularly given his public disclosure of being a transgender individual at the end of 2020.
Gucci's decision to feature Elliot Page alongside prominent figures like A$AP Rocky and Julia Garner emphasizes the brand's commitment to a diverse representation of talent. This aligns with contemporary values within the fashion industry, promoting inclusivity and breaking away from traditional norms.
The teaser image released by Gucci showcases Elliot Page in a Hawaiian shirt, contributing to the campaign's overall aesthetic. The caption teasing the campaign's debut on March 1 creates anticipation among fans and followers. Page's fans, in particular, have expressed enthusiasm and admiration for this casting choice, noting the actor's charm and the significance of such representation in the fashion world.
It's noteworthy that the campaign was photographed by Glen Luchford, a seasoned photographer known for his work in the fashion industry. The visual elements of the teaser images featuring A$AP Rocky in a blouse with a flower brooch and Julia Garner exuding old-school Hollywood glamour in a faux-fur jacket further add depth to the campaign's visual narrative.
The article also draws attention to the historical context of Gucci's celebrity endorsem*nts, mentioning past campaigns featuring notable personalities like Ryan Gosling, Harry Styles, Miley Cyrus, Dakota Johnson, and Lana Del Rey. This establishes a pattern of high-profile collaborations, solidifying Gucci's position as a brand synonymous with luxury and contemporary cultural relevance.
In conclusion, the announcement of Elliot Page as the new face of Gucci is a strategic move by the brand to align with evolving societal values, promote inclusivity, and maintain its status as a trendsetter in the fashion industry. This collaboration not only reflects the brand's commitment to diversity but also underscores the power of celebrity endorsem*nts in shaping the narrative of iconic fashion campaigns.
